Aiming at new market, cloud computing helps the traditional advertising industry win the cloud

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Just as people also think that cloud computing is only a small number of enterprises, a small number of industries to apply to the emerging services, million network cloud computing has been to include education, advertising, retail, E-commerce, mobile Interconnection, ISVs and many other industries in a number of enterprises to provide the overall cloud computing solution services. Among them, traditional advertising industry's favor to cloud computing is gradually forming a kind of market trend.

News from China's million-net, in its cloud computing services to the market in less than a year, the domestic famous several 4A advertising companies, including Ogilvy (O&m), Burnett (Leo Burnett), McCann Bright Advertising (McCann), Guangdong Yingyang legend, Yang Lions and other traditional advertising industry leaders have chosen the million network cloud computing related services. This can not be said to be a coincidence, but more maps of the internet began in the digital marketing wave, has spread to the traditional advertising industry.

According to statistics, the changes brought about by the Internet in the past two years has left the U.S. advertising industry 160,000 people do nothing. Advertising companies that once represented the creative themselves have now had to accept the two choice-to become a technology dinosaur or to change their DNA. Including SNS, microblogging, search engines, E-commerce and other dizzying internet new applications, new models are constantly eroding the original advertising industry ecosystem, changing the original game rules.

"Marketing is conquering the world from a 30 of ingenious creative ads, spreading viral videos on YouTube, using Twitter to launch announcements of activity, and inviting fans to try new changes on Facebook," The Advertiser lamented. "The best example of this is the Big Mac Unilever, once a TV ad, who signed a global strategic agreement with Facebook this year to build proprietary accounts for its various brands, and Facebook provides support from data to marketing tools." The signing of the deal has freed advertisers to tilt the share of emerging internet media advertising, and has put pressure on more and more traditional 4A advertising companies.

As competition has changed, many forward-looking advertising companies have begun to regain control of advertisers ' voice in the form of marketing, but it is clear that technical activity is not what they are good at at first.

Million Network cloud Computing Solutions division general Manager Fan Chunying introduced, according to the Million Network cloud computing has previously cooperated with the advertising company experience, they are mostly facing a new business network investment lack of accurate forecasting, IT system planning is missing, the development of latent bottlenecks, the computer room and network bandwidth selection difficulties, operational maintenance needs a large number The system with business growth has high cost and inflexible cycle.

For example, an ad company has launched a network of topics around Valentine's Day for a chocolate maker, and during the week-long interactive event, the number of visits to this topic has grown rapidly from thousands of to millions of. In order to ensure user access to the topic smoothly, according to the previous approach, advertising companies need to buy dozens of servers and rent hundreds of trillion of broadband. But once Valentine's Day in the past, the topic of the line, the site's access will return to normal value, then these equipment is tantamount to waste.

"This is the problem that cloud computing can help them solve." Fan Chunying said that the network provides modular, scalable internet-based infrastructure services based on cloud computing, providing a full range of solutions from product planning, system implementation, system expansion and operational maintenance. In other words, the advertising company can be based on the duration of the project to rent million network of cloud computing services, with the help of the million network engineers, accurate measurement of the services required for the IT equipment to rent, in the network congestion notify engineers to join more broadband resources. And advertisers are freed from the complex web site operations, focusing on their own business development, to regain control of the advertising owners of the right to speak.