Analyze the impact of four social media on SEO

Absrtact: We all know that social media will affect our SEO, but how does social media affect our SEO? This may be a problem that many webmasters are not aware of. Although the social media in the search engine rankings the specific impact of the algorithm is still a

We all know that social media can affect our SEO, but how does social media affect our SEO? This may be a problem that many webmasters are not aware of. While social media's specific impact on the search engine ranking algorithm is still a mystery, we can use some search engine performance to link the explicit impact of expiration. The following author will analyze four social media to the impact of SEO.

1: Comments on search results

This we can see from the international search engine Google and Bing, and we can find that Google and Bing now use social data to annotate their search results. A note may be a thumbnail or a paragraph of text that indicates a person or brand who has shared the page. As shown in the following figure.

This is some additional visual information that will attract the attention of the user, enhance the click-through rate, thereby enhancing the traffic from the search engine.

2: Personalized Search results

Sharing information related to search results comments, we also found that some of this sharing information will affect your personalized search results, which will be influenced by your social networking and active information on social networks. This can be seen from Google's "Search Plus Your World" feature, whose search results add social signals to Google + as a factor in the ranking of personalized search results. Bing is linked to the social networks of Facebook and Twitter. This means that if a user shares or likes a particular page on his social network, this page will likely appear on other search results pages.

Of course, this impact factor is mainly affected in the landing of the user, no landing of the user to be affected by the level of social signals will be lower.

3: Outer chain

When we talk about the ranking factor of search results, the outer chain is still a key factor. An outside chain from a high quality site will weigh more than the chain from a Twitter or Google +. Fortunately, most social networking sites allow the release of the chain, unfortunately, some of these outside the chain are added to the nofollow tag, this is a necessary operation, which can combat the spread of the chain of garbage, but it also took away the SEO effect.

Although the social network outside the chain does not have much direct SEO effect, but can obtain the value indirectly. When our users find our social network outside the chain, users will click or reprint to other places, such as blogs, forums and so on, and some of the outside chain for our SEO is very valuable.

4: Prominent author

We can see this from Google. We know that foreign attention to the issue of copyright, in some cases we can see Google's search results can display the relevant content of the author. In search results, you can display the basic information that you do, including the author's slightly indented image, and this information is from personal information on Google +. As with the annotation information mentioned above, this feature will be a good way to improve the click rate and can be a good respect for the author's copyright.

We can foresee that social media will still play an important role in the future internet age, and also play a key role in site SEO. I hope this article can help you have a more in-depth understanding of the impact of social media on SEO.