Angel investor Xiaoping has mentioned Ma Jiajia in his speech recently

Angel investor Xiaoping has mentioned Ma Jiajia in his speech recently, and has given "a little praise" to its marketing planning. But Shudegang seems to hold reservations.

In response, Ma Jiajia, the power of the Internet, is that people can do in the past 10 years before the completion of the matter, and then in the next year, the previous person for the next 10 years. "I and rush teacher in different times dividend, the essential business logic and mode are also very divergent, not have comparability." ”

In fact, the various Ma Jiajia and killings of the company and its startups have never been interrupted from 2013 to 2014.

In the face of outside doubt, Ma Jiajia frankly, in the bubble no time to get good communication results, not because the individual stand out for the product speech endorsement, but based on the national mind on the direction of the value of the outbreak point, did countless mass media content of intensive cultivation, and several times steadily to detonate the depth of the deep circle layer of the industry.

Although has been far away from the sex products industry, and created a new female community products "high", but Ma Jiajia still do not forget the industry's current status of a spit.

She said that the sex products industry is trapped in the industry texture, can not support rapid growth, lightweight entrepreneurship, shopping, evaluation and so on. On the other hand, the consumer market immature, public opinion dividend and consumer market maturity is not proportional. Moreover, there is a big gap between the industry and the consumer market, the texture of good design is not suitable for national demand, not necessarily in line with psychological price.

Ma Jiajia suggested that the adult supplies electric business practitioner, must start from two aspects: first, simultaneously solves "the Mind + physiology", two is extends to the industrial end, or cuts into the medical market, or cuts into the gift market.

The following is the original article written by Ma Jiajia:

Xiaoping teacher a few days ago to make a speech, probably is highly affirmation Ma Jiajia 1.0 Stage Marketing ability, and advocate the entrepreneur has this ability, Spring Hall rush always expresses defy, probably such one thing, the process does not repeat.

I'm still more interested in the "0 to 1" thing. List a few points, talk about their own views, and then have the opportunity to start talking.

First of all, monopoly cognition is an important monopoly.

(personally considered a very innovative view from 0 to 1.) ）

Took notes from my friend David Zhu's YC entrepreneurship class.

Focus on the second item.

To be first in a cognitive notation, it is hard for others to remember the second and to focus on the second.

The person who misinterpreted the concept was probably the same argument:

They made a hypothesis that there is a kind of people in the world, access to marketing, other aspects of the Greek.

Share some of the notes I gave you before:

The ability to be fooled is equal to having--the discerning mind, vivid and realistic scene description ability, cobwebs analytical ability, logical and rigorous ability to tear down the argument, a language of the ability to express, direct hit the people's appeal, the courage of the wind and waves of social ability, stable personality, mature business judgment ability, Very low flow cost, and very low cost of trial and error.

If you give the next note to marketing, you need at least:

The discerning mind insight ability, the vivid and lifelike scene depiction ability, the cobwebs analytic ability, the language expression ability in a language, the appeal of the human heart, the oneself's super empathy.

Strong social psychology, strong sense and empathy, is the most "done" in the bottom of the high-quality quality. Therefore, know the marketing talent will be the best product manager, because understand marketing, essentially understand human nature.

As if I were encouraging young people not to buy a house, and more than half of the income to compete for greater opportunity costs, many people fear against, they will assume that there is a "let themselves in a lot of opportunities, but their own quality is not a person."

Unfortunately, such people do not exist. What we can see is 99.99% of good products, and 99.99% of smart people who don't get the chance.

But I have two different points of view in this argument:

1, and product marketing is fragmented can not play a role in marketing.

The focus of marketing is "battalion", not "pin" this outward move. Stuffy head to get out the product, quack bounce out, "prepare, up!" We're marketing! "That's wrong.

Fragmented marketing with products is La, squeeze toothpaste type, poke a move.

How did the "Battalion" of the Fire-operated "battalion" come out?

In the beginning of product design, we must bury enough points in the product. A whole large network, each node is a mine, each with the lead is methodical, closely intertwined, and finally like dominoes in turn, and finally detonated.

Ma Jiajia Spray Fun supplies electric quotient Three dead points to the national mind, to the social hot spots, down to the wording of the phrase, need all aspects of impeccable, pull a full body of intensive cultivation.

2, I do not think that all entrepreneurs have to promote their own marketing capabilities.

To say a cruel truth, all things related to good creation, are not made by hard work. People can not rely on efforts to become a good writer, good painter, a brilliant creative layout talent, 9 by nature. Stand up for the product endorsement, does not mean that someone care.

In the bubble no time to achieve good communication results, not because I stand out for the product to speak for the endorsement, but:

1, based on the national mind in the direction of the value of the outbreak point. (Youth "own decision" + female "sexual rights" proposition)

2. Numerous times of intensive cultivation of mass media content. (Jokes, subversive user stories)

3, a few times the detonation of the high level of the depth of the circle of the industry content. (High circle layer itself has a large number of fans and concerns, detonating the industry, indirect detonation of the whole people)

If the founder has this kind of talent to delve into amplification, otherwise, the founder needs to upgrade the financing capacity, judge the ability of public relations companies, to enable the admission of such talents, and party B to talk about the scheme does not make party a disease ability. Since teacher Xu mentioned, although already in 2014 left the sex goods industry, the whole heart focus new Female community high!

Also mention a few words about the sentiment industry: several key core performance:

1, trapped in the industry texture. (Can not support fast growth, lightweight entrepreneurship, shopping, evaluation and so on.) The explosive strategy is trapped in the habit of use. ）

2, the consumer market is immature. (More than 80% of the sexual problems are mental rather than physical.) ）

The public opinion dividend and the consumer market maturity are not proportional. (The person forwards 100 times, not equal to he has the usage habit.) ）

3, the industry texture and consumer market has a big fault. (Good texture of the Nordic brand, the price of four-digit take-off, design is not suitable for national demand, not necessarily in line with psychological price.) ）

Of course, the more problems, which means difficult, but the opportunity, the following recommendations to the industry:

1, the Mind + physiology simultaneously solves.

2, go to both ends of a walk, or cut the medical market, or cut the gift market.

The power of the Internet is to allow people to do things in the past 10 years in a year, and then in the next year, the next 10 years.

I and rush teacher in different times dividend, the essence of business logic and mode is also widely divergent, not comparable. As for rush teacher to anger, as a psychological enthusiast, I can understand a middle-aged straight male cancer, incredibly is a "low Age girl" burns, that kind of self-esteem injury and flustered psychology, I am sorry.

Finally, I wish when I was a student, do not give money to cheat me script, and changed beyond recognition, after I became famous, and tried to publicize the play in my name, the drama of the teacher, the more do the bigger, more and stronger. Hale and hearty, always keep such a childlike innocence. Hold on for the next 10 years.