Archie Art Gong: Differentiation may be an important direction of content construction in the 2013

Abstract: Stepping into the January of Beijing is exceptionally cold, but can not block the enthusiasm of fans, in the Archie Arts 2013 beautiful Chinese party scene, to watch the stars fans will be blocked up the venue, as Archie Art CEO Gong, in the New Year's

Entering the January, Beijing is exceptionally cold, but can not block the enthusiasm of fans, in the Archie Art "Lifetime is the energy 2013 beautiful Chinese party" scene, to watch the stars fans will be blocked up the venue, as Archie Art CEO Gong, in the first week of the new year will be the enthusiasm of the industry assembled, Seems to have a deeper meaning, 2013 as the first to Baidu "son" to participate in the market competition in the love of Qi art and gong, are particularly important.

Will be the original CCTV host MA, is Archie Art in the strengthening of the content of an obvious signal. In Gong's view, differentiation may be an important direction of content construction in the 2013: "In terms of content, those who do this is not a difference, such as the best TV series must buy, the best movie must buy, the best variety show must buy, this to the Archie art, the difference of the input point there are several, The first is anime, not just limited to Japanese anime. "According to Gong Introduction, although not for the majority of people understand, but the flow of anime accounted for Archie art overall flow ratio is quite high," with the volume of our TV series is similar.

The second point is the documentary. "Out of the animation has a greater potential, but also targeted at a specific audience of the documentary is he extremely optimistic." "Documentaries are mainly high education, high income, the age of the large documentary user group, the flow accounted for although very low, but the quality of users is very high, so we have to invest in our recognized documentary." "As for the third difference in the content of the breakthrough, Gong chose on the variety show." "Homemade variety shows are our focus. According to Gong, Archie Art has begun to try to buy variety show templates for foreign television stations and began experimenting with homemade variety shows. "There is a program called" Romantic Slow, "a template bought from a French television station, then we do our own team, according to each other's manuals to learn, as well as foreign television sent by the teachers will train us, and then we build our own team, and finally made this program. "From the effect, Archie Art of self-made variety show has been very good results, according to data shows that in the Baidu's comprehensive art rankings," romantic slow "ranking has entered the Top 14. "We want to be the top 10 next year and become normal," he said. "Obviously gong has higher expectations for the aptitude variety show.

Now in the domestic online video field, although already has a single big market pattern, but the competition is still intense, in Gong view, the content difference competition is not enough to let Archie art can become the market leader. "Differentiated competition is multifaceted, in today's market environment, a certain one has a specialty has not been able to win." But it must be comprehensive ability, the advantage of differentiation may exist several points, it is difficult to win. "In Gong's planning, Archie's own positioning is not" technical media company ", but" media-type technology company ". "Our biggest investment in technology and products, the user experience is particularly good, smoother and clearer, user-friendly interface, this is the first thing we want to do." ”