Asiainfo provides seamless customer relationship management tips for operators

Beijing and London, February 24, 2015 Tuesday: Asia letter, China's largest telecoms software and services company, announced its award-winning veris. The BSS product suite is a revolutionary upgrade that can help transform and streamline customer service and support communication Service providers (CSPs).

As the latest edition of Veris products, the 7th edition of Veris CRM is a strengthened customer relationship management (CRM) tool that will provide the telecommunications industry with a truly ' full channel ' for the first time, while helping CSP provide fully integrated, seamless customer support across multiple channels and consulting stations.

With Veris CRM, operators can now deliver consistent and accurate services to their customers, whether they are in-store or online consulting, or through self-service consulting by phone, social media or carrier brands. For customers, Veris CRM has a real ' full channel ' capability. The procurement channel becomes transparent so that the transaction can be started online and completed as a continuous process in the store.

Independent research carried out by Northstream Consulting, a highly respected telecoms-industry professional, suggests that the operating costs of mobile operators are likely to save 2%-5% per cent a year if they adopt this full channel approach.

Announcing the new integration solution, Dr. Andy Tiller, vice president of product marketing in Asia, said: "Businesses and individual consumers are now interacting with their service provider companies in many ways-phones and e-mails are increasingly being replaced by self-help tools in Twitter, Facebook, and carrier applications." But these different customer service channels are often not united-for example, these systems do not associate a Twitter username with a customer name. Therefore, a customer may have multiple unrelated data in the system.

"The flexibility of the Veris suite allows operators to add new channels, while believing that existing customer data and business process logic will be seamlessly adopted." “

Veris CRM checks and consolidates customer information to ensure that all channels always have the latest single consolidated view of the customer. This means that customers who advise or place orders online can also access the operator's retail stores, or require updates or changes or collect their orders, and all access points are easily given all their details.

"Veris CRM can help operators establish contacts and provide a reasonable, connected, integrated customer service," Dr. Tiller said. "It allows operators to build a unique view of their customers, identify their services and needs, and keep track of customer interactions anytime, anywhere, regardless of their contact information." “

(Responsible editor: Lvguang)