Beaver Home: VC gives 1 billion yuan valuation

Absrtact: Now I am the biggest nail shop owner in China. 21st afternoon, Meng said. Recently, Meng founder of the Beaver Home, was the wind to give a 1 billion yuan valuation. This flagship nail O2O application, online time is less than 8 months. The business of the Beaver Family

"Now I'm the biggest nail shop owner in China," he said. "21st afternoon," Meng said.

Recently, Meng founder of the Beaver Home, was the wind to give a 1 billion yuan valuation. This flagship nail O2O application, online time is less than 8 months.

The Beaver family's business model is extremely simple: to provide a platform for the nail artist, and then nail division to provide customers with door-to-door nail services. At present, the Beaver family has attracted nearly thousands of nail division stationed in the daily orders of nearly 2000.

The Beavers ' family's gradual fire depends on its clear target customer orientation and attention to service details. It makes "female middle class" feel comfortable and satisfied by strengthening some details.

Attract the nail-maker near thousand people

October 21, film and television actor Xiaolu, on Weibo, showed himself sitting in a nail car on a nail on the photo, and said "It's amazing."

Beaver Home App, is the supplier of this nail car. "Xiaolu and other stars are now our loyal users. "said the Beaver's founder, Meng.

In the Internet field, the name of "Carving Ye" is far more known than the name Meng. Eagle Beef Brisket, olive oil, Xue Pan, such as a series of grilled items, are "carving ye" Meng woke the success of the project.

"All of my projects are targeted by the middle class. "In Meng's view, the middle class pursues beauty and has the power to consume." The Beaver Family is no exception. Meng for the Beaver family set the target customer is, "age between 25 to 35 years old, the monthly income of more than 15,000 yuan female."

This March 11, the Beaver family received the first single business. "Online orders, door-to-door service", the Beaver Family business model is a nail industry o2o. Meng said, "The current number of nail division has developed to nearly thousands of people." ”

The excellent nail artist is the core resource of the Beaver family. Unlike the traditional nail shop, there is no employment relationship between the Beaver family and the nail artist, "they are more like merchants on our platform." ”

Meng called the nail maker "the craftsman". Beaver Home Office, affixed with a large poster, written on the "Liberation of the World craftsmen", "to help them to harvest the financial, time, the soul of the three freedoms."