Beijing high-end property check-out rate of the top 100% developers fake sales Circle money

Investor newspaper (reporter Zhu Yi) June 13 early in the morning, Mr. Zhang received a familiar telephone. "Today is the weekend, you come to see our model room, now are all existing homes sold." "The phone is the star sink real estate sales staff.　　Since the end of 2008, Mr. Zhang has been able to receive a phone call at Lufthansa's upscale project almost every month. "This time they told me that there are not many good listings, so hurry up." Mr. Zhang said.　　And on the network, can also search for a few days star sink hot news.　　But the reporter landed the Beijing real estate transaction management network to see, the star sink opens for more than a year, 419 sets of listings only contracted 72 sets (as of June 17), is far away from the hot sell argument. Since the April, the housing market has warmed up, the high-end project seems to be hot up.　　However, the investors ' report found that this was not the case. Up to 100% check-out rate late-night opening, overnight line collar number, opening hours sold out ...　　In the second quarter of 2009, the property market also appeared hot-selling scenes. April, Beijing period, the total number of residential goods sold 18533 sets, broke through the real estate market since 2007, the historical peak volume, compared to 2007 years, the highest volume of residential home sales also increased 3089 sets.　　The rebound in Beijing's property market is evident. But the unexpected "check-out tide" is the same. As of June 17, the Beijing real estate Transactions Management network data shows that the check-out notice has 851 check-out items record.　　Since this year, the Beijing part of the sale of items in the check-out rate of more than 20%, some even more than 50%.　　Guo Hai Plaza B block Office approved the sale of 17 sets, it was signed on July 10, 2008, and the same day on December 31, 2008 was checked out, check-out rate unexpectedly as high as 100%.　　Beijing JIU Real Estate Development Co., Ltd. Development of Soup House, has contracted 109 sets, the average price of 8556 yuan/square meters, but its check-out times up to 61 times, check-out rate of 51.69%. and John House approved sales of 78 sets, has contracted 42 sets, the average price of 14796 yuan/square meters, the number of check-out is as high as 34 times, check-out rate is 39.08%.　　In addition, boiling city check-out time is 91 times, check-out rate for 30.85%;CUV International apartment concentrated in March 24, April 16, May 8 and May 27 four days, 137 suites are returned, check-out rate of 22.57%. "Recently a large number of real estate show check out, developers in the market to warm up, eager to buy back before looking for someone to give the market and ' sell themselves buy ' property, and quietly shipments."　　"The check-out boom is growing in other high price cities," says one prominent industry insider. Hot money surging risk an opening can not buy the house, home buyers to rob the house ...　　Recently, as long as there is a real estate open or continue to push the availability of such information can always hear. Not long ago, the west of a real estate push new house source, hundreds of sets of houses, according to the first of the chant selected room, the resultOnly to call less than 90th, the house incredibly sold out, the speed of sales people staggering. "This real estate new housing half is going to bulk, a lot of home buyers from the same enterprise." "Privately told the news to a State bank credit officer who made the loan.　　When a sales contract is signed, the credit officer discovers the purchaser's information and finds that some of the purchasers are employees of the same enterprise.　　Reporter to understand the real estate two main customer enterprise name, one for Beijing a municipal Construction Co., Ltd., another for the domestic well-known it enterprises, the two enterprises employees at least bought this real estate new push house more than 20% of the volume. Corporate employees like this are buying more than one property.　　Are they real needs, "hedge funds" or a means of financing? A real estate trader, who declined to be named, expressed her concern: "The current property market is really hot money surging, this aspect is to illustrate the private capital is abundant, on the other hand, it hides the property market risk." "Lang-ping in its blog indicative:" The current property market warmer phenomenon let me worry, because a large number of real economy of safe haven money into the property market, the next economic recovery will bring hidden dangers, this is not what we encourage, the price is too big. "Behind the Illusion: Sales control and sealing building in late May, a morning, Miss Zhang came to moist Yue Creek in the sales office, just get full housing subsidy she intends to buy a room. This day the real estate will launch a new product, but although come early, Miss Zhang did not want to get the ideal room number. The salesman told her: "Today the number is over, you can wait until the July new issue of the opening." A few days later, Miss Zhang received a sales agent phone: We have been checked out here, you can buy, just can not give you the opening price of 95 percent, can only give to 97 percent.　　Then Miss Zhang asked several people who had bought a house with them, and they received the same call. "The first half of this year's commercial housing sales is booming, but not all the real estate is selling." There is a large part of the real estate is through the sales control to create the illusion.　　A senior agent told reporters, "Pin-control" in the capital market has been very common, can effectively confuse home buyers. This method is usually used at the beginning of the subscription or opening sale of the property. East Four ring a project responsible to reporters revealed the basic operating methods: In the real estate subscription or open before, in accordance with the intention to consult the number of customers to determine the amount of stock market. "The number of houses to be released must be less than the total number of intended customers, usually in the proportion of 15%~20%."　　He stressed to reporters that this was the key. In accordance with the "demand" ratio "put" out of the housing, under normal circumstances will appear "a few people rob a house" scene. After that, developers can continue to release housing, speed up sales speed, can also take the opportunity to increase prices. "Most developers will choose the latter, and the price increases will be based on the extent of scarcity to determine, in the middle-grade residential usually not less than 300 yuan/square meters/times." "There is also a claimTo do "seal the building" of the sales control means, that is, developers will be one of the buildings or some buildings "sealed" up. A well-known project planning director said: "Compared to, was ' closed ' the real estate must be a good building, that is, the location, landscape, the environment is better than the real estate, to stay in the house and prospective homes will be able to sell higher prices."　　In addition, sales staff told customers that the "sealed" building will be sold after a period of time, and then let the buyer choose, if the buyer chose to be "sealed" building after the lifting of the ban on purchase, the unit price will certainly rise. Reporters interviewed several senior developers also admitted that the property market this summer to "pin-control", "seal building" recurrence, but compared to the current market in 2007 is still unstable, these hype and may be the buyer just restore confidence down. "Enterprises in the pursuit of profits, but also should cherish the Hard-won recovery opportunities."　　"says a developer who claims to be pricing sensibly. Some experts told reporters that as investment products, investors should consider the real estate site, quality and return on investment, and should not be the surface of the sales speed and sales rate confused.