Beijing Vanke really cut prices triggered a comprehensive adjustment of real estate price

Beijing Vanke has not officially announced a price reduction, but compared with the current sales price Vanke aster, Beijing Vanke has actually started to implement a price reduction strategy. Vanke Beijing to test prices compared to 08 in the Hangzhou Vanke "four plate with the same drop", this time, Beijing Vanke's approach may be cautious and much softer. The news was also validated by a number of other homebuyers. Although Beijing Vanke has not officially announced a price reduction or discount sales, but carefully compare Vanke aster now open sales price compared to the previous, Beijing Vanke has actually started quietly implementation of the price reduction strategy. 16th, Vanke Aster Project (hereinafter called the Aster Project) officially opened sales, the reporter learned that the ASTER project this opening price of 25000 yuan/square meters.　　According to the reporter estimates, the additional opening day discount and other preferential conditions, its actual final price of about 24200 yuan/square meters. In this respect, Beijing Vanke Marketing director Sho Jing not denied. 16th, he said in an interview with the economic reference newspaper, Beijing Vanke responded positively to the Government's call to respond to market changes, in full exchange with customers on the basis of the maximum to meet the needs of the people, in accordance with the prices of buyers willing to accept Vanke's products. Beijing Vanke has expressed its attitude to consumers to promote sales with affordable and reasonable pricing.　　From the scene, the project product and the price adjustment is still widely accepted by customers. The information available to the press indicates that Vanke Aster project is in fact Vanke and COFCO in Beijing jointly developed the first residential project, 2008 China's property market into a deep adjustment, Vanke also in the project once introduced some of the housing "1,000,001" price disguised price strategy, at that time in the Beijing property market sparked a round of controversy. At present, Vanke Cofco holiday Landscape promotion name has been renamed as Aster. Aster last opening date is March 13, pushed the building block is D6, corroding building, a total of 160 dwellings, products for the three 155 square meters, the opening day sold out, according to the reporter estimated the final average price of about 24250 yuan per square meter. The holiday D1, 8# Building opened, a total of 328 sets of listings, the product for all 90 square meters three. The product for the industrialized residential, one of the outstanding features of this issue is the use of green energy-saving solar energy technology to provide domestic hot water, it is reported that this technology will save 60% per year for the owners of electricity.　　Compared to the opening price and the previous sales price, Beijing Vanke in the Aster project on the reasonable pricing of the sales strategy has been reflected very clearly. According to the statistics of Beijing Municipal statistics, up to now, the Beijing four-ring commercial housing sales price of 34,000 yuan/square meters, April 15, the central government began to introduce a special policy on the property market, when the real estate developers began to reduce prices has become a major focus of social concern, but, When the outside world began to guess whether Vanke will be like 2008 years generally take the lead in the beginning of the price, Evergrande Real Estate took the lead in all projects in the country with 85 percent of the policy began to "preferential sales", was once considered to have demolished the property price of the "domino boneCard ". Beijing Vanke "hysteresis" price adjustment will trigger a new round of real estate prices adjusted "Vanke internal also has been adjusted, we hope that each real estate opening month sales rate reached 60%, if the month less than 60% how to do, we will adjust the pace of the start, to promote the house sold out. "At the beginning of the year of the Tiger, when explaining Vanke's strategy to institutional investors, Vanke President Yu Liang did not specify what the" promotions "means. A longtime securities industry contact with Vanke told reporters that Vanke's judgment lies in the second half of the sales pressure will continue to increase. "They make this judgment is based on Vanke's own product supply rhythm in the upper and lower half of the four or six open ratio, that is, the first half of the market is stronger, Vanke now only 40% of the Year Plan for the sale of housing, and 60% of the resources will be in the second half of the huge uncertainty into the market　　"he said. The reporter learned that, in this respect, Vanke's judgment is Vanke in the 2010 supply rhythm, with "hysteresis", so two quarterly performance, will become critical. And for the second half of the problem of greater pressure, Yu-Liang in the face of institutional investors are also recognized. In fact, since the 1 quarter of 2010, even if the fashion of 4.15 after the "strict regulation of the introduction of policies," Vanke has been in the sales sense of varying degrees of pressure.　　The securities industry told reporters that according to the current task of Vanke, I am afraid only a record of sales each month in the case, can be completed. Who will follow up, perhaps the most critical question. Pioneering group chairman Xiaoguang to "peer" frankly, if four index company began to adjust the price strategy, or even price reduction, his personal judgment is, must trigger the rapid follow-up of other developers, which led to a new round of real estate prices in advance of the overall adjustment. Beijing University Real Estate Research Institute director Chen Kwok-Keung told reporters, big adjustment depends on three factors, one is the housing enterprise itself is sufficient funds, if the capital pressure is not large, many developers will not be willing to take the initiative to reduce prices; second, the market is expected, if everyone thinks house prices will fall, out of Third, the price reduction with regional competitors, may be passively follow up. (Article Source: China Business Network)