Big Data vs Cloud computing Dell is always ready

Dell's second-quarter figures, just released, show that Dell in the SME market in the global growth of 16%, in the Chinese market, SME growth figures are up to 35%, the chain growth of 13%, Dell in the SME market is more and more recognized, small and medium-sized enterprises on the large data, cloud computing understanding, This is evident from Dell.

Big data: Make the most of

The big data age means more things to do.

Dell Consumer and SME marketing product director Chen Zhenquan that large data is a concept that is integrated, not new technology, term, and large data to bring changes, it is necessary to explore the large data on the business itself will have a impact.

Chen Zhenquan said that in the age of large data, data growth is very fast, the amount of data in the past five years has grown 47 times times, the future growth rate of such data will continue to be maintained. The growth of these data is characterized by diversity and is largely characterized by the growth of unstructured data. For many enterprises, the development of large data, or the process of using large data, will go through such a stage.

The first is the concentration of data to be stored, after the storage is finished, the data is managed, the data management includes mining, extracting and analyzing the data, and using it in the business intelligence of the whole enterprise, which is the process of data processing in the large data age.

For large enterprises, many enterprises have already completed the centralized and management of data, so they have done some basic work, the data extraction, analysis to execute quickly, then can implement business intelligence.

Chen Zhenquan that in small and medium-sized enterprises there are also many companies and large enterprises, has gone through the storage and management phase, of course, there are more enterprises in the relatively junior, there may be a lot of data storage are isolated in the server itself in the way of the hard disk, how the data to the unified storage, Centralized management, including optimization and tuning, is what they need to face now.

In Chen Zhenquan's view, the era of large data is not only the three processes, but includes the entire application of the data process, for small and medium-sized enterprises, immediately need to face how the data centralized management, so that in the future time to really put these unstructured, massive data use.

Chen Zhenquan For example, for example, on Weibo, through the micro-blog, the vast number of data, distributed data to refine a product for the enterprise point of opportunity, this refinement for small and medium-sized enterprises can immediately find opportunities.

Of course, the typical case of small and medium-sized enterprises also include the extraction of some information from the existing database, as the next step in the direction of customer relationship marketing, which is also the big data for small and medium-sized enterprises help.

What Dell has to do is to be prepared to help small and medium-sized enterprises from the use of large data.

Cloud computing has come to the side

And when it comes to the acceptance of cloud computing by small and medium-sized businesses, Dell already has a clear sense of trust and acceptance.

Chen Zhenquan pointed out that cloud computing is often mentioned there will be three steps, the first step from the existing physical confidential first into a virtualized environment, need to do the integration of existing equipment, embark on the first step. The second step is to assess how many applications can provide services through private cloud between enterprises, and the third step is to provide the service to the outside, and make it a public cloud service.

From these three steps to the level of consideration, assessment, Dell can see that the user on the first step of the preparation and implementation of the situation has been done better, at least a lot of enterprises began to turn part of the program into a virtualized environment. For small and medium-sized enterprises, the degree of acceptance of virtualization and large enterprises no difference, the degree of application is not much different.

"Unconsciously, in fact, cloud computing services have infiltrated a lot of applications, such as public mailboxes, is a typical, Chen Zhenquan said," Look at the global CRM services, small and medium-sized enterprises accounted for a large proportion of the service to do CRM is the software is actually the service, in the small and medium-sized enterprises inside the share is not low. ”

In fact, small and medium-sized enterprises for cloud computing more advantages, they want to use the existing public cloud service environment, can let them in some security level is not very high application of a cloud computing platform to provide them, this is the concept of software as a service.

There are also a number of specific industries of small and medium-sized enterprises, they may be platform development, may be tools, they need a platform as a service system, in fact, they can also feel the cloud for their advantages and benefits.

As to whether SMEs have the opportunity to build their own private cloud platform, at the same time, to pay the way to other companies to provide billing services to business units, so that the entire system matures later into a public cloud services for the vast number of users to provide, this still needs a long way to go.

In the end, the Gospel of cloud computing to small and medium-sized enterprises is to give them the services of cloud computing, using cloud service providers to provide them with applications that compare the security requirements of some cloud computing, giving them a way of serving software as a service.

To help small and medium enterprise customers experience the efficiency of cloud applications, Dell offers Dell Business cloud applications (Dell Cloud Business applications, DCBA)--saas application solutions, including: cloud technology services, trusted cloud business applications, Dell after-sales service and technical support, cloud Analysis Services.

Dell's strategy in cloud computing is to help users build private cloud, public cloud environments, provide cloud computing technology, build cloud computing infrastructure, and provide consulting services to users, said Lin Youxing, Dell's senior storage product marketing manager for the Asia Pacific and Japan Region Enterprise Solutions Department. Share Dell's experience with users.

(Responsible editor: The good of the Legacy)