Browser anti-counterfeiting Assistant Beginner: Secure online shopping

315 is coming, Sogou browser launched the "Anti-counterfeiting Helper Plug-in", which is a cat Taobao based on the main web site, insert shopping tips information online purchase auxiliary function. The browser to the Electrical Business product page content prompts, it seems that it is playing a role in the referee, its boundaries where exactly?

Browser anti-counterfeiting Assistant Beginner: Secure online shopping

315 is coming, the companies on the thin ice, lest they become the target. In the past year, there have been repeated incidents of infringement by companies such as electricity dealers and tourism, which makes people worry about whether Internet companies will be listed this year. "Internet +" under the environment, the Internet is affecting people's lives in all aspects, real life has encountered problems in the Internet are constantly appearing, the most obvious is the problem of fakes, has been the United States excellent products and Alibaba pushed on the cusp.

Browser to launch the Anti-counterfeiting Assistant, the starting point is to better protect the Internet users to buy security. Internet users face the Electronic business environment is indeed more and more complex, still in the self-improvement of the electric business platform there is no lack of fish in troubled waters "bad sellers." Online shopping needs to be trained a pair of "burner Venus", to constantly upgrade the brush review, brush sales, selling fake tricks. And there are problems after the transaction and the long process of safeguarding the rights, the high cost of many problems. Sogou browser to do a survey, about online shopping, consumers are most intolerant of the three "counts" are "sellers Leave" (39.1%), "the kind and baby description does not conform" (32.5%), "The Navy brush single, Praise" (19.9%). Fakes are the most intolerable problem, anti-counterfeiting assistants can be violated before the consumer rights and interests before the transaction to remind, to enhance the safety of online shopping, in the double-xi., double 12 between the user has produced a good reputation.

The work of the Anti-counterfeiting Assistant is based on the analysis of transaction history, business penalty records, user comments and other data, to remind users to reduce the risk of buying fakes. Plainly, is the use of technical means to quickly analyze more data, to help users save a bunch of comments, contrast to the trouble. Technology is not very complex, is the search engine is good at crawling and analyzing web data. But there is a certain controversy about this function.

The risk of Anti-counterfeiting Assistant: Is there any more xintian blister?

Sogou Browser This plug-in, in the Product Details page was implanted "fake warning" content, it seems to do the electric business platform to do things, is not some of the more Xintian blister, and modified the content of the electricity quotient website, will face the electricity business platform to sue it?

1, to help the electrical business crackdown, technical support or tripartite referee? The value of the Anti-counterfeiting assistant to the electric business platform is two aspects. Ma has said that the fight against fraud is not a person's thing, but to work together, Sogou anti-counterfeiting Assistant is clearly in line with this logic, in the technology to play a large data advantage, more intelligent analysis. Therefore, it is beneficial to the ecological purification of the electric business platform. On the other hand, if the electric business platform itself to do the athletes and referee, and Third-party plug-ins to do external referees, naturally there will be a huge difference, such as the Anti-counterfeiting plug-in can be combined with a commodity in the multi-appliance business platform comprehensive evaluation to ensure more objective and accurate. But if the anti-counterfeiting plug-ins want to do third-party referees, infringing on the interests of the electricity business platform, nature is not a popular platform for electricity.

2, modify the service content of others, whether there is legal risk? 360 security guards had to "safety" as the name, the results of Baidu search results page "unsafe" mark, and gradually guide to their own browser download page. This is tantamount to getting some control over the search results. Baidu with unfair competition for the case of thin. When the case was heard, the Supreme People's Court believed that Internet service providers must limit the need to protect the social public interests such as Internet users, and should ensure the necessity and rationality of the means of interference, that is, the principle of non-public interest and unnecessary interference. The security software should maintain the principle of "least privilege" while the network is running on the basis of particularity. Therefore, if the Anti-counterfeiting assistant this behavior is identified as "the protection of network users and other social public interests, and has the necessity and rationality", it can exist, and ultimately how to define is not yet judged.

3, many years of peace and worry-free shopping assistants, whether there is reference? before the browser anti-counterfeiting helper, the shopping plugin always exists. such as Huihui shopping assistants, Third-party parity plug-ins. Plug-in class shopping assistants have not yet encountered any lawsuits. Although these plug-ins are also to help users more efficient consumption decisions, but not outright counterfeiting, but the comparison found cheap, found false discounts, to provide cash rebate aggregation. And they are rendered in a pop-up, rather than in the "intrusive" form of web page content. Sogou Browser now directly to do anti-counterfeiting plug-ins, or risked a certain risk.

However, double-xi., double 12 period, Sogou anti-counterfeiting Assistant has a certain momentum, total installation of nearly 4 million, the daily page browsing more than 13 million times, the major electric platform and there is no movement, it seems to acquiesce to such behavior, or the Anti-counterfeiting assistant hit some of the sale of fake electricity business "pain point" and then form a tacit understanding?

Why does the Sogou do this? Where is the border of the browser?

PC Internet has been in the feeling of being squeezed by mobile internet for several years. So some of the products that have changed on the PC side have not been much appreciated by outsiders, such as browsers. Sogou browser to do anti-counterfeiting assistant, just a little browser changes, these years the browser has undergone great changes.

1, the browser is no longer a content window, but a service portal. The nature of the browser is to look at the content of the Web page, is the infrastructure tools to parse HTML. As Internet content turns to service, browsers naturally become service windows. The nature of this transformation is the integration of the Internet and the real industry, electrical business, education, social, work, more and more real life services to the browser. Sogou Browser anti-counterfeiting Assistant, is the "electrical business" Great Leap Forward, fake problems after the emerging products.

2, not only for the reading experience is responsible for the quality of service. Content Browser era, it is responsible for the reading experience, the pursuit of faster rendering, Chrome appeared, Sogou prefetch engine appeared, the pursuit of better compatibility, dual-core browser began to become popular, the pursuit of better interaction, multiple-label browser appears, the pursuit of more features, began to support Third-party Plug-ins. Now the browser into the service era, nature should be responsible for the quality of service, security is the strongest demand, anti-counterfeiting assistants, online purchase and payment, are to solve security problems. Support the payment plug-in, support the major network silver, is to solve the service compatibility problem.

3, the browser operating system, the boundaries increasingly blurred. The browser is being systematized, hosting more and more content and services. The reason comes from many aspects: High speed optical fiber network popularity cloud has the condition, everybody multiple equipment causes the synchronization demand to be strong, the application service provider chooses the mobile APP+PC Web two kinds of mainstream application form, in short, PC's local hard disk, PC client software, the importance has been getting smaller. Just released the latest Chromebook show an upward trend in the browser is changing the fact that the lightweight operating system. The browser is the cloud entrance, the cloud is more important, the browser nature is more important. So its boundaries are getting blurry and things are getting more and more, and even some infrastructure plug-ins are starting to do it themselves.

Browser to do anti-counterfeiting assistant, is the browser on the content of the site's beginning. The browser is serving, becomes the cloud content and the service entrance, it is responsible for the service quality, acts as the referee role is the inevitable trend. But this fact, I am afraid not every party would like to see.