Cell Phone Browser watershed: Cloud storage determines core competencies

When the third party mobile browser Enterprises recognize the importance of "one-stop service", users put forward higher requirements for "one-stop service", including security, storage, open, intelligent conversion and many other aspects. It also means that the third-party mobile browser Market has entered a more brutal and deeper arena. Outlook 2012, Third-party browsers ushered in a new inflection point of competition, from the provision of one-stop service to the cloud PK.

Mobile Browser One-stop service must be upgraded

For a long time, third-party mobile browsers are trying to improve the product's "brisk province" three basic performance, so that the mobile phone browser with the smallest possible size, as fast as possible, the maximum for mobile phone users to save traffic. UCWEB, mobile phone QQ Browser, Opera in the Open wap2.0, www page, the mobile phone screen adaptation, stability and so on have outstanding performance. And the mainstream third party mobile browser has completed a full platform coverage, UCWEB, mobile phone QQ browser performance is extremely good, has covered the current top several mobile phone platforms (S60v2/v3, V5, Android, BlackBerry, IPhone, WM, Java, MTK, WP7).

In order to better meet the needs of users, in the completion of mobile browser "infrastructure" construction at the same time, one-stop service capacity is also gradually improved. In UCWeb, mobile phone QQ browser Start page has a detailed navigation bar, through the navigation bar users can easily login all kinds of WAP, www website. Mobile phone QQ Browser is to use their own resource advantages, began the two-way open internal and external strategy.

Internal, support QQ account One key login all Tencent business, support a key micro-blog, support QQ message box, while chatting while surfing the Internet; support Qqmusic, while listening to music watching news; Support QQ network hard disk, can be mobile phone favorites, bookmarks, photos all a key backup. External, and the novel website, University BBS Cooperation, the introduction of refreshing reading mode.

However, with the increasing demand for mobile internet, all kinds of business, entertainment applications continue to appear, such as mobile phone payments, mobile shopping, mobile navigation, look at the stock, send and receive e-mail Hotel ticket booking, which also means that the mobile browser's one-stop service capabilities must be upgraded.

Cloud technology improves one-stop service capability

If 2011, mobile browser Development focus is "one-stop service", then the 2012 focus is to upgrade the ability of one-stop services, which need to use cloud computing to achieve.

Mobile Browser one-stop service upgrade requirements: First, fast, provincial traffic this is the most basic requirements, but also can directly through the mobile browser to open any format files such as Office; second, more and more business applications, mobile browsers to be safe enough; Users have the right to network backup files and photos of the demand; four, the explosion of mobile applications, Flash, HTML5 technology mature, so that the mobile browser can do more things, and to meet the ever-increasing variety of needs, we need an open platform.

To meet the above four requirements, we need the corresponding cloud service capabilities. The current mobile phone QQ Browser has recognized the importance of cloud services, and targeted the introduction of cloud conversion, cloud security, cloud storage, cloud open. Cloud transformation can achieve the compression of the page transfer, enhance the page opening speed, save traffic, while the Office files can be directly opened through the mobile browser.

Cloud storage, to be able to upload these data to the QQ network hard disk, but also can be in the computer QQ network hard disk and QQ mail station direct download; cloud security, mobile phone QQ browser together with Tencent Mobile Security laboratory and QQ mobile phone butler, using professional "cloud killing" technology to achieve Web site security detection and file download security detection. At the same time, join hands to Tenpay and Alipay, using the form of payment security plug-ins to protect mobile phone shopping and payment security.

The cloud is open, and mobile browsers have shifted from simple Internet tools to one-stop Internet service platforms, and no mobile browser company can meet all users ' needs through its own capabilities. Only through the open platform can be achieved, for this mobile phone QQ browser through the open API, and information, SNS, games, novels, audio and video, life services and other applications docking, to create a one-stop Internet service platform.

In short, 2011, mobile browser from the performance, coverage of the dispute to "one-stop service" competition, mobile phone browser in the history of a milestone. 2012, the competition will be more intense, facing one-stop service upgrade demand, mobile browser enterprises must be through the cloud technology to deal with, which also determines the success or failure of competition.