Century good edge tentacles extended to the line to create marriage and love industry chain

Absrtact: Once let the traditional marriage institutions feel threatened by the internet love and love tentacles finally extended to the line, O2O (line under the combination) concept of hot let has been focused on helping people on the Internet to find the object of the century good margin to see a huge market. A few days ago, century Jia Yuan

Once let the traditional marriage agencies feel threatened by the internet, the tentacles finally extended to the line, O2O (line under the combination) concept of hot let has been focused on helping people on the Internet to find the object of the century good margin to see a huge market. A few days ago, century Jia Yuan announced the launch of Matchmaker 3.0 times, that is, PC Wireless + entity shop, through the line under the industry chain.

According to the latest "2013-2014 China online marriage Industry Report", China's online dating market revenue reached 2.02 billion yuan, an increase of 31% than 2012. Network marriage market gradually began to slow down, is expected by 2015, the network marriage market size close to 3 billion yuan, the value of the offline business gradually highlighted.

Century Jia Yuan CEO Wulin Light said, although the Internet can erase the information gap, improve efficiency, but the marriage of 70% people are unwilling to take the initiative to search the object. This category of people are called passive-type referral users, who feel lonely, insecure, and lack of knowledge of themselves on a dating site. Through CRM (Customer management System), 40% of users will actively find the door, access to the local entity shop, offline matchmaking can provide one-on-one service. Offline network development is based on the active number of online deployment, matchmaking needs to return to the source, but also need offline business to undertake, so the offline shop will become the century Jia Yuan Matchmaker 3.0 era O2O layout last link.