Channel contention intensified in the era of server "transition"

With the rise of cloud computing and virtualization, the server is also increasingly concerned about the environment also spawned a service "transition" era. In the turbulent transition behind the end is a blessing, is a curse, nothing more than the manufacturers of strategic guidance, and this one of the more important also from the channel side of the force.

Server warming, channel change white-hot

In recent years, the advent of cloud computing is the end of the device-centric computing era, replaced by the application of interconnection-centric computing mode. In this mode, the server as the information storage side, the importance of more and more significant. The representative enterprise of the

Server industry has realized this and has entered the cloud computing field in order to seize the market opportunity. At the end of 2010, IBM pioneered the Cloud Engine Partner Alliance program for Channel Partners in the industry, followed by HP's 6-level cloud strategy.

Domestic Server enterprises are also aware of the importance of cloud computing. Following the large server, cloud container data center and other products, the wave in May 2011 released the Cloud Data center operating system clouds OS. As an important member of the cloud computing national team, the dawning company has built its own cloud computing center in Chengdu and Wuxi. In the next 2 years-3 years, the dawn will be in the country to build 30 cloud computing Center, in the city Cloud, Enterprise Cloud, e-government Cloud and other three aspects plowing, mining the value of cloud computing.

In the server boom, the evolution of the channel has never ceased, increasingly fiery. From suppliers to distributors, from SI/ISV to terminal distributors, more and more independent channel individuals begin to act in different ways, and are closely associated with their upstream and downstream partners, competing to seize the commanding heights of the market. For them, the future market is not only an unknown challenge, but more, it is restored open opportunity door.

The opportunity contention in the cloud is tightening

more than just vendors, more and more channel vendors and solutions are starting to embrace the opportunities in the cloud. From the digital city of China to the Cloud laboratory of Rongzhifa, the cloud is everywhere from the next generation of data centers and bio-cloud computing to the center of the cloud Computing experiment.

In this respect, Shenzhou Digital (China) Co., Ltd., vice president of System science and technology strategy and general manager of IBM Business headquarters, Zhou Lida gave the explanation: "The continuous evolution of customer demand and technological innovation brings new space and opportunity to the market." For those of us, it is difficult to meet the needs of the current market if the products provided to customers are limited to the original level and content. Cloud computing is a rare opportunity in the current IT transformation, and no one wants to miss it. "

is different from traditional server vendors, with certain solutions, Si, ISVs, SP and value-added distributors are becoming more and more competing with upstream vendors, whichThe channel sales were particularly pronounced by Dell.

In order to promote the long-term development of the partners, Dell has recently launched a new Partnerdirect 2.0 program, and has sent an invitation to all the local channel partners with expertise in the solution and data center, as well as to all channel vendors who are willing to acquire these skills.

in the channel promotion aspect, HP first emphasizes the focus degree, second is the promotion coverage. In the industry user development, Hewlett-Packard often assists city agents to hold different marketing activities, joint in-depth excavation, with the development of end users.

in channel expansion, Lenovo provides channel partners with product technology training, marketing funds and other forms of support, further enhance the channel combat effectiveness, enhance Server service providers and 3-5-tier city dealers between the cooperative relationship, Let Lenovo server products and solutions to better serve the region users. "Lenovo Group Server division of Product marketing director Wang Feng said, through the above measures, Lenovo Server channel strategy has received good feedback from the market." By the end of 2010, Lenovo server in China to achieve a 10% market share. The

is visible in the "great transition" era of the server. Not only the strategic change of the supplier, but also the decision and desire of the channel-side for the business transformation. In the future, the channel-side change in the server, let's wait and see.

(editor: Heritage)