Chen Xi: B End is the media, music is ultimately to serve the individual

without knowing the genre

12:30 A.M., insomnia people may open the scene music application--lavaradio, in the choice of "sleep" mode after listening to the soothing "Shadows of the Wind" in the dream. Scene-type music applications are educating individual users to hear more about this scene without knowing the genre, but the possibility of music is more than that.

As a service for both individual users and businesses, the Lavaradio team's business has two points in the core value of its products: one is to bring value to users, to help them listen to appropriate music in the right environment, and to create an atmosphere for the business environment to become part of the shop decoration.

Understand the domestic music consumer market in the hearts of people probably have a account: music applications Millions of of the individual users seem lively, but more also yell to earn some fame. But in the music consumer market demand is stronger, takes into account the copyright question the enterprise market to need to excavate, also has the more mature profit pattern. Chen Xi founded Lavaradio is the value of this market.

"Rough estimate of the current domestic large to B market has 30 million users, compared to them, open the business of small enterprises should be greater than equal to this amount, background music is this part of the market just need, their consumption capacity is very big." One product can capture this small B market one-tenth, is also an objective figure. "Chen Xi," at present in addition to international brand chain and similar to the new light world such large shopping malls have a relatively standard music playback mode, small B business music playback quality is mostly mixed. "The founding team of Lavaradio in the small B market looks like a short-term opportunity.

opportunity to provide content-led integration Services for the enterprise market

Chen introduced, Lavaradio is currently facing commercial public broadcasting market a set of environmental music solutions.

In the product side bar of the restaurant, shopping malls, hotel radio is specifically for the background music prepared for the business, including the high-end brand-created music programs, so that users can listen to and share the music at the same time feel the brand culture of the business. At the same time, thanks to Lavaradio's relatively perfect public broadcasting music copyright resources, it can provide a total solution for the business, including HiFi wireless speakers (plug-and-use, no need to deploy audio lines, more than only simultaneous voice, no amplifier, not occupy the store WiFi bandwidth) and terminal player hardware, brand music customization, Copyright Purchase, Internet remote control, brand radio, music marketing, such as a series of integrated services.

As a result-oriented product, Chen stressed that they are different from other products, do not rely on celebrities, the star recommended music, now some of the world's six countries, 37 signed DJ independently completed the work, after the audit upload directly by the user to grade. This production of content is relatively objective, but also timely collection of user feedback, incentive to mobilize the best way DJ.

The market needs to be educated, time is a problem

"There is a public music service provider in Canada that has been able to deliver 500 million dollars a year. and the number of domestic chain stores in more than million, with the improvement of the copyright environment, the market potential of public broadcasting is actually very considerable. At present, the domestic market of the public music companies for the pure copyright services, and we try to get through the links to provide one-stop solution. "Talking about the prospects of the public market, Chen said that the domestic market is different, the education market will need more time, but" now willing to pay for music services compared to the latter two or a few, the education market will take time. But music allows you to decorate a scene without spending a penny, like a light design, a smell. This thing is more likely to be perceived by the merchant. ”

Good music should be the background, casually walk into a café, you may not know that the music is a ballad, country or jazz, at least know that it makes you feel comfortable, and what kind of music is suitable for such a scene to play? What kind of background music makes you feel comfortable? Most people do not have a system concept, and these problems require time to develop.

Scene Smart hardware is the last step between music and people

The education market takes time, as a streaming music radio from B-side, in addition to solving this problem, but also to consider how to apply music better to life. In Chen's words, she hopes Lavaradio will be able to develop intelligent hardware devices that will allow users to enjoy good music in more life-time scenarios, and end the music and people's final step by providing intelligent services that synchronize with the app.

Here, Chen gave us a car scene for example: Now the music app to the car scene requires at least three actions: turn on the phone to find an app, search for music to listen to and then connect to the car device, press play. Such a user experience is not smooth, let alone intelligence. Lavaradio has plans in the future to launch a similar millet box hardware, driving people do not need to take out the phone, as long as the car press a play key to fix. Because this box is synchronized with the Lavaradio app, it's smart to play the right music, and it may change the music according to your speed. For example, drag racing is playing the music and the red light when playing the music must be different, this device will be based on your driving situation can only match music.

"At that time, we don't have to listen to the commercials. Chen joked.

B-End is media, Lavaradio ultimately to serve the individual

In Chen's opinion, what Lavaradio actually do is to serve and improve the music environment through different ways. "We're working on a few types of people, and ultimately we want to improve the environment for music consumption," he said. In fact, B-end of the boss is also the C-end of the individual, C end of the personal future may also be the boss of B, we choose to start from the B-side, in other words, is the business as a medium, and ultimately serve the individual. ”

Regardless of the C-end, B-end, all products are the final destination of these scenes are inseparable from the individual, from the user, to meet the different individuals in a particular scenario of the specific needs of entrepreneurs are always the fundamental.

PostScript: April 3, Chen will participate as a guest participant in the "WISE Talk" roundtable discussion held jointly by Krypton and the voice of the city of 36. Chen wants to talk about whether "technology change music" poses a threat or opportunity to the traditional music industry. Also talk about how the era of digital music development to hardware will bring about changes in traditional music circles?

If you are interested, please click on the influence of the city voice official registration link: http://www.sxity.com/

—————————— WISE talk Split line ——————————-

About Wise Talk

Custom: Small Open Exchange Salon

Key words: Science and technology cultural life; cross-border fusion exchange

"You have a thought, I have a thought, after exchange, everyone has two kinds of thoughts." "--Bernard Shaw

"Wise Talk" means "intelligent dialogue," but this is not what it ultimately means. In the pan-knowledge era of the fragmentation of information explosion, a shared-nature salon is not a message-asymmetry, but a cognitive asymmetry. Let different ideas exchange here and begin to circulate, creating a space of wisdom to incubate new ideas.

If you are in the forefront of the Internet, accustomed to a fast-changing rhythm, to you borrow 2 hours, so that you and various areas of wiseer exchange ideas, you come?

Found different ________?

"Wise Talk" will not let you suddenly become an expert in a field, but will certainly let you one more talk, a little more wisdom, find a little different!