China's affluent households grow faster than others in luxury-goods consumption runner-up

Walking into Beijing Xinguang World, the fashionable men and women dressed in world-famous brands are very common: Gucci handbags, prada boots, chanel wallets ...　　China's total consumption of luxury goods has risen to $9.4 billion trillion, with a global share of 27.5%, the top luxury consumer, according to the World Luxury Association's 2009-2010 global Annual report. While the world has not yet emerged from the financial crisis, China's luxury market has shown a staggering purchasing power, where is the attraction of luxury goods?　　Who is buying luxury goods? What is the glamour of luxury brands? Miss Zhang in Beijing is engaged in human resources work in a foreign company with a monthly income of about 6000 yuan. She is a true and famous suitor. Hermes and Cartier were her favorite. "Luxury is a symbol of quality of life. "In Miss Zhang's view, the attraction of luxury to her is mainly from the concept of brand, the creation of designers, as well as the goods themselves fine workmanship, super-class texture." "For those who really love and understand luxuries, they will put luxuries into their lives and become part of their lives."　　She says she is willing to use 50% of her income to buy luxury goods. It is not uncommon in big cities to carry LV bags and squeeze the subway.　　In the luxury buying group, in addition to the high-income groups, there are some people who do not have sufficient consumption capacity. Sun, who has worked in the bank for 3 years, already has 10 luxuries. She says it will be used on different occasions. "About a year or two from graduation to buy luxury goods. "She told reporters, to work units found that many colleagues in the department with designer handbags," I can not be outdated ah. "Sun does not deny that vanity dictates it. In fact, everyone is more or less vanity. Sometimes luxury is a sign. For example, when negotiating with others, luxury goods can reflect a status, but also represents wealth.　　She said that economic capacity does not generally mean that there is no right to pursue a higher quality of life.　　Why the explosion of growth with the rapid development of China's economy, the Chinese people's income increased, the standard of living improved, naturally, some of the money into the consumption outside the necessities of life. "The number of affluent Chinese consumers is considerable, and the growth rate is much higher than in other big countries. "The number of affluent households in China is 1.6 million by 2008 and will increase by 15.9% a year in the next 6-7 years," said Diviry, a senior director of the Asia Consumer center at McKinsey, who published the survey in 2009.　　By 2015, China will have 400多万个 rich families and become the world's top four richest families after the United States, Japan and Britain. At the same time, the gradual transformation of Chinese consumption concept is another reason for the hot luxury. "Enjoy Life", "consumption" concept gradually into the hearts of young people.　　Besides the rich can enjoy luxury goods, many young white-collar workers will also buy luxury goods, especially gadgets as a way of life and experience. In addition, China's luxury marketStarted late, a small number of consumers or luxury as a "dazzle rich" means.　　Under the influence of this idea, many people who get rich first are more interested in buying luxuries. Whether consumption is rational can be owned but not necessary.　　This is almost all the authoritative English dictionary definition of the term luxury.　　The survey data show that the average level of luxury consumption in the world is about 4% of their wealth to buy, while in China, 40% or more of the proportion of luxury consumption is not uncommon.　　At the same time, in Europe and the United States, the main consumer of luxury goods is 40-70-year-old middle class, while in China, the main consumer luxury is those who have an average monthly income between 500.05 million yuan, the age of 20-40-year-old people with high education. It is noteworthy that in accordance with China's development goals, 2020 years to achieve a comprehensive well-off, and China is the fastest growing luxury consumption countries, and experts are expected to become the world's largest consumer of luxury goods in 2015.　　The time lag of these 5 years is surprising. "With the global focus on sustainable consumption, China is the last big position for expensive flashy luxuries."　　"Chinese consumers are characterized by can-do and impulses," said David Woolf, president of the Asia region, a beijing-based consultancy. Wang Zhibao, a professor at Zhejiang Academy of Social Sciences, believes that China's luxury consumption is "ahead" of the overall situation.　　Consumption of luxury goods, the first to ensure that there is a corresponding income to support, and the consumption amount of control within a reasonable range, so that the rational consumption. Commentator Shengdalin wrote that under normal circumstances, the growth of luxury consumption can effectively stimulate consumption, expand domestic demand, but also stimulate people's enterprise and social creativity. But the bursting of luxury consumption also reflects the widening gap between rich and poor in China. In his view, as a rapidly developing country, this phenomenon is unavoidable. The correct attitude should be guided to make it conducive to the healthy development of the economy and society.