China's smartphone will break the inflection point continues to rise

Although China sold only 7 million smart handsets in the last quarter, China's sales composite annual growth rate is still up to 29%, according to a new forecast by Coda research consultancy. It is expected to reach 98 million sales by 2015. China's market will become the hottest market for smartphone sales. Mobile phone sales prices continue to fall, 3G network services are greatly promoted, will be the driving factor in the development of smart phones. Among them, application service promotion is the key factor.

China smartphone sales will break the inflection point and continue to rise

The report says global smartphone sales will reach 2.5 billion from now to 2015 as consumers take advantage of a large number of available applications and technologies.

China is expected to be the strongest growth country, the report predicts. By 2015, China's smartphone sales will grow from 7 million in 2009 to 98 million, mostly low-end handsets priced below 100 dollars. China's smartphone market will become the most eye-catching sales market. The reason is that the application service will be the key, the price is still an important factor.

We can see that the report predicts that the handset sales are mainly low to 100 U.S. dollars low-end handsets. In the past, mobile phone sales are mostly concentrated in low-end machines. In view of this, prices still largely affect China's smartphone sales.

But low prices? Does not mean that the quality is low, the price is determined by the market, with the continuous development of technology, the current market in the mobile phone prices are generally reduced. Many mobile phone manufacturers will also introduce the corresponding promotional policies, which will promote the sales of mobile phones to some extent.

On the other hand, the popularity of the 3G also led to smartphone sales? With the full spread of 3G? Increasing the performance of smartphones has become a major mobile phone brand should consider the problem, perfect mobile phone application features and convenient service will add points for smartphone sales.

Application service upgrades to smartphone sales

In the first quarter of 2010, the 3G Consumer Research Report, published by the di-Dee, says 50 of the 6,500 consumers surveyed. 2% Consumers said that the purchase of 3G mobile phones, pay more attention to the 3G mobile phone purchase process of consumer experience, value-added services and professional degree, visible, the continuous upgrading of application services will promote the popularity of smart phones.

Products in the form of continuous optimization, product standards are gradually unified and product differentiation is not too obvious today, product application services are particularly important.

The mobile phone's core application is the telephone, but the telephone is the 2G characteristic, to now 3G's widespread application, the telephone is not the most main function, its main service is the application software. So the mobile phone industry does not support the application software, users will feel that there is no need to change mobile phones. 3G phone can call 2. 5G phone can call, why should I change my mobile phone? So when performance and function are developing more and more slowly, we should put our eyes on the application.

The report also shows that 50 of the consumer experience is most stressed. 2% of consumers, about 60% of the 25-55-year-old business people, this part of consumers pay attention to the texture of the phone, appearance, 3G video, call and large flow network applications and other mobile performance. And about 35% of consumers are 14-25-year-old students. This part of the consumer group in addition to solutions, experience product performance, appearance, Price, in the purchase will also require the provision of practical pre-installed software, such as UC, happy net and other dating chat tools, as well as video, photo function.

From consumer demand for mobile applications, it is easy to see that in China's smartphone market, the development of application software and services is the most important factor in capturing the market.

As Steve Smith, founder of CODA research consultancy, says, the main reason for the growth in smartphone sales is that the handsets can support a wide range of services. Apps, he says, are the main reason for smartphone growth. If it weren't for smartphones that could provide a higher level of integration than standard handsets, we wouldn't see this growth in smartphone sales.

Consumer demand for mobile application services

In China, mobile phone applications and services experienced three waves of impetus, the first wave from the beginning of the 2001 to text messages, because the development of short message a batch of SP, created a lot of companies. The second is browser-oriented applications, browser driven WAP services, driven by the download ringtones. Now, the mainstream of mobile service and application software should be driven by client software.

With the popularity of mobile phone use, mobile phones in the future will be more rapid development. So, what are the main needs of consumers in the process of using mobile phones?

First, it's personal entertainment. In today's mobile phone market, an endless stream of music mobile phone, video mobile phone, as well as the future of the blog mobile phones and so on, are to meet the consumer entertainment services. Second, communication services. Mobile phone Buy the first application is interactive, telephone, texting is the most common way of interaction. The future will also likely be implemented on the phone, through the game to interact with others and so on. Third, the mobile phone software, mobile phone software is an important application, will also be the mainstream application of the future. Four, is the personal information management. Until today, when we hear those who lost their phones complain, the most is not to complain about the money, most people are complaining about the phone's information can not be found, such as personal notepad and record of the friend number cannot be retrieved.

The promotion of mobile apps will boost the sales and popularity of smartphones. Therefore, application services will be mobile phone manufacturers need long-term "critical" aspects.

At present, the international mobile phone manufacturers increasingly fierce competition, especially at present more and more intense smartphone patent competition, smartphone sales to continue to maintain growth in the market, manufacturers need to market demand for continuous innovation, to maintain the advanced nature of mobile phone technology. In order to gain a firm foothold in the fierce market competition, the company must have its own proprietary technology and application services.