China's wealthy are far less American and Japanese

They are under the age of 45 years old and become the main force of the luxury of shopping in the vicinity of the harbour city of Tsim Sha Tsui in Hong Kong, reporters can hear the cordial accent--the streets, shopping malls, all over the mainland Hawker. There is a basis for Hong Kong people to call mainland visitors "Hawker".　　For many mainland visitors, Hong Kong's most attractive place lies in its shopping malls rather than Disney. In the ferry of Canton Road, mainland tourists are mostly dressed up. Many people from head to toe are well-known international brand--chanel sunglasses, LV handbags, gucci shoes ...　　The style and the type of battle are often the envy of Hong Kong locals who wear one or two famous brands on occasion. In the shadow of the financial crisis, why China's luxury market can be a solo show?　　　　In China, where GDP per capita is still hovering around $3000 trillion, thousands of million, or even hundreds tens bags, jewellery, watches, which Chinese are buying?　　The second largest consumer of luxury goods if an American walks into the modern Chinese Chinatown, he will be surprised to find that it is not much different from the average American family. LCD TVs, Apple computers and private cars are no longer the only products a handful of rich people can afford.　　In the global economic downturn, China's consumers have a strong purchasing power, is becoming a lifeline for many multinational luxury companies.　　Chinese consumers spend more than 6 billion dollars a year on luxuries such as high-end purses, automobiles, clothing, jewelry and cosmetics, according to the World Luxury Goods Association (WLA).　　In the World Luxury Goods Association's official 2009~2010 Global Annual report, China's total consumption of luxury goods has risen from $8.6 billion trillion last January to $9.4 billion, with a global share of 27.5%, up 3%.　　Experts predict that China's luxury goods market will reach $14.6 billion trillion after 5 years, becoming the world's largest luxury trade and consumption center. Not only is the consumer's desire for shopping expanding, every brand is vying for young consumers. The upcoming 2010 World Expo in Shanghai, also attracted many luxury flagship stores opened or modified, LV selected the location of the new flagship store, Swatch Group Capital, will be completed before the Shanghai World Expo Peace Hotel renovation, transformed into shops, exhibition centers and global artists free stay of the hotel.　　This spring, Hermes will also create a new brand "up and down" for the Chinese market. It is undeniable that the rapid growth of China's economy is an important pillar. The latest McKinsey survey shows that the number of affluent households in China in 2008 was 1.6 million.　　By comparing that growth rate to GDP, the number of affluent households will grow by 16% over the next 5-7 years and is expected to reach 4 million households in 2015. China will be the fourth place in the world after the United States, Japan and Britain in the aggregate of affluent households. Although only 1% of all urban households in China reach the richYu's standard, far less than the United States, Japan and Britain 10% of the proportion.　　But the rapid growth of China's affluent class has led to a rise in demand for luxury goods.　　In addition, the change of Chinese consumption concept also stimulated people's demand for luxury goods. In the past, people used thrift as a virtue, and the first thing to do after earning income was to save money.　　Under the influence of globalization, more and more people in China begin to accept the concept of life in Western developed countries and realize the importance of "enjoying life". The flourishing of commercialization also makes the rich material life possible. The changes in China's demographic structure have accelerated this development. Family planning makes many families have only one child, which means that each child has more disposable income.　　At the same time, the development of the Internet has reduced the barriers of communication between Chinese and Western cultures, and has greatly enhanced the awareness of the young people in China about foreign famous brands.　　With the increase in income, originally considered as a symbol of identity and status of luxury goods, today more young people as the embodiment of their own life philosophy. Ms. Zheng, who works in Guangzhou's media industry, told reporters: "I usually go to the park on weekends (Guangzhou Senior shopping Mall), see the things you like will buy, the price is not a problem, good quality is the most important." Buy Brand is a fancy they are durable, buy a 2000-dollar package for 10 years, far better than to buy a quality general bag, not how long to throw away. "What groups of unique new rich groups have pushed China to the throne of world luxury consumption?" The McKinsey Global Research Report, "Interpreting China's affluent consumer groups," says affluent consumers living in four of China's richest first-tier cities (Shanghai, Beijing, Guangzhou and Shenzhen) account for about 30% of the country's total, while affluent consumers in the richest 10 cities account for 50% of the country.　　In the United States, the figure is 25%. The report, "China's affluent consumers", refers to people whose families earn more than 36500 dollars a dollar, which has the same spending power as American households with a yearly income of about 100,000 dollars.　　The average annual income of these affluent Chinese households is about $80,000 trillion, representing the top 1% earners in Chinese cities. Recently, Hurun Rich List issued the "2010 to still excellent products-China million rich brand trend report." Among them, the average age of the Chinese rich is 41 years old, the majority of men, on average 3 cars, 4.4 watches, jewelry collection, ancient calligraphy and contemporary art is their hobby.　　In addition, 1/6 of billions of billionaires plan to buy a private jet and half intend to buy a yacht. The survey shows that men are more wealthy than women, and that the largest consumption of men is in tourism, while the largest consumption of women is in the luxury of daily necessities. In this regard, Hurun said: "People may think that women than men spend more on luxury spending." But in terms of our annual amount, it's the opposite. More interesting is, for example, the Earl, the man particularly like, the woman feels generally, its consumer is male, but the user is mostly female. "Talking about the uniqueness of China's newly affluent class, McKinsey's global deputy director, Atsmon, said: "The average age of affluent Chinese consumers is much lower than the world average, almost 20 years younger than in the U.S., and more young than Japan." "In China, 45 of the affluent population under the age of 80%, while in the United States the number is only 30%, Japan is 19%." (according to the first financial journal)