Cloud + TV, TV era will be reborn again

Gradually, the television age seems to be disappearing. Mobile phones, ipads, notebooks are slowly replacing the status of television, listening to music, watching animation, playing simple games, and asking for the ipad, or mobile phone, when the TV is not available.

Now, television seems to be standing on a hot and cold switch: being criticized and being expected. From two reasons, on the one hand, the advent of the PC, especially mobile intelligent terminals, and more and more cases of family members are staring at their own computers, pad terminals or smartphones, and television ignored. The survey also showed that in the last 4 years the rate of TV-switching in big cities in China has declined year by decade: Beijing is only 30% and Shanghai has fallen below 27%. Many friends also reflect that even during the holidays, the family sit together to watch TV, chat time is also less and more, most of the time their own computer, mobile phones, selfish, a little happy feeling is gone. "The cloud age living State Consumption research report" confirms: 46.9% of consumers spend less than 30 minutes a day watching TV and communicating with their families. On the other hand, it is such a seemingly old thing, but in the forefront of the technology giants increasingly attention: Apple, Google, Microsoft, Samsung, Lenovo, Tencent, as well as Changhong, TCL and other household appliances giants, in the context of cloud computing, television terminals have given an unusual attention. As a hopeful star of the future, cloud TV waves have been surging, although the wave is still far, the power of shocks and shocks is still difficult to know. But for its prospects and opportunities, there are at least a few things to see:

1. High quality content Sale

Most customers may not be willing to pay for video on PCs or mobile terminals, but the possibility of paying for high-quality content is greatly increased on large screen home TV terminals. With this in mind, Google TV is also starting to lay out: Google Play stores more than 100,000 video content from different film studios, including some of the latest blockbusters where users can buy or rent movies, TV shows from Google Play stores, Sync to your Google TV to watch. For Apple TV, the Apple IOS 6 operating system also employs Vimeo video-sharing services. Aside from all the restrictions, many people have the experience of downloading high-definition movies from their computers and getting them on TV, and selling high quality content is a real market as the content of cloud TV is pushed and shared.

2. Data acquisition and precision Marketing

Dr. Liu, Google's global vice-president, has talked about "the most important feature of the multi-screen era is: interaction, centering on me." A large collection of data can make marketing more accurate. "American Interactive Advertising Association (IAB) 2011 U.S. Multi-screen marketing report that 47% of four screens (TV, PC, Pad, smartphone) users will be able to respond to TV promotions by using mobile devices to vote or buy online when they see promotional information on television. Mobile terminals with portable, convenience and social advantages, but strong privacy, ease of operation, and television terminal family attributes, so that the characteristics of the population and the consumption of more easily defined, not only visual effects and operational good, access to and mining user behavior data is relatively easy. With the popularity of cloud TV, interactive enhancement, rapid search, interactive communication ability to improve, its precision marketing terminal role will be more and more attention.

3, large-scale interaction, family and friends Circle Social

With the advent of information and communication technology and the cloud era, television is no longer a traditional one-way medium, and the advent of the social television era is predictable. First of all, the powerful "cloud background" and large data tools make it possible to retrieve, process and disseminate large scale data in real time (even if, at the same time, the mass of people online, such as a good voice in China, such as the Super Girl), can realize real-time interaction and data analysis. This will not only achieve advertising, sponsorship of precision sales, but also greatly enhance the participation of television (such programs are popular, all demonstrate the importance of audience participation). At this point, the traditional text message polling and statistical methods will be back to the side, real-time interaction with the new form of the screen will be created. In addition, it is also expected that users can achieve video chatting through a large screen of TV, creating intimate social and sharing centers between family and friends. For example, by teaming up with technology giants such as Facebook and Intel, and by introducing Skype's high-definition video calling function, the smart TV "My TV" that Comcast, the largest cable company in the United States, is developing. GetGlue is also pushing to integrate with Facebook, using its "Connect" feature to "Add a scrolling calendar to users ' favorite movies and TV shows and see if they also use the app."

4. Powerful Information Center

From the PC to mobile phones, pad and smart TV, four-screen interaction is critical, if further integration of the "cloud Center" concept, to achieve "four-screen a cloud" of data sharing, interconnection, television may be because of its natural large screen will play a central role. For example, all electronic devices in the family can be integrated into the "cloud Center" through the Internet to achieve content sharing, centralized storage, streaming media real-time playback, remote control and other applications. In this process, the only largest screen TV is very likely to become a PC, mobile phone, pad and other smart home appliances centralized control and information interaction Center. In addition, through the "cloud Center" of the application, can also be information, education, entertainment, interaction, medical and other functions, set to the Family center screen-"Cloud TV" application. For example, you download a children's book on your cell phone, you can share it with your baby at home, and tell him through the cloud TV. Of course, this revolution is not limited to the family or the living room, in the enterprise and community, common place application, "cloud TV" large screen information center of the convergence, control, display, interaction and other applications have broad prospects.

5, the collection platform of innovation and technology

As a possible explosive market for smartphones, giants such as Intel, ARM, Microsoft, Apple and Google have also joined in the introduction of chips and soft and hardware products, high-definition, 3D display technology, gesture recognition, voice control, touch control, and multi-channel, multiple-screen interaction, Some mature applications on the internet and mobile internet have also been transplanted to enrich the ecosystem of cloud TV applications. Media revealed that Google has applied for a patent, through the Android phone issued voice-controlled command to achieve television control. For example, the user asks "What time is the game Tonight", and the phone will switch to the right channel at the right time, depending on the problem, its date, time, and GPS location. Apple recently applied for new patents, also including advanced Touch TV, through the computer sensors, touch screen and virtual reality gloves to achieve the next generation of human-computer interaction.

Google executive Chairman Eric Schmidt once said: "20 years ago, people tried to connect TV with the network, but it is more difficult to combine a 50-year-old technology with new technology than to simply propose a new technology concept." "At present, despite the scarcity of resources, the speed limit, the complexity of manipulation and so on, as we have seen many of the expected vision and vision has become a reality, we see in too many sci-fi blockbuster large-screen remote control center, strong interoperability, shocking display capabilities and rendering effect, All show a big screen of expectations and strong vitality. Even if the traditional industry of self breaking and innovation takes time, with innovative forces, especially the network and technology innovation giants, intelligent terminals to user habits and application of the market, the formation of cloud TV ecological circle and the arrival of the era of big screen cloud, should be overlooking.

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