Cloud Air-conditioning mode or reshape industry value chain

Recently, Herd's white electricity "wisdom dou" makes the air-conditioning industry appear somewhat impetuous. According to the insider said, as the intelligent air conditioner brand leader of Chi-Gao air-conditioning, is speeding up the pace of cloud air-conditioning standards, aimed at the early end of the current white electricity intelligent slightly confusing situation, promote the interconnection and compatibility of intelligent products among different brands.

Intelligent air conditioning does not mean "to remote control"

Business Insider released a report, "The Future of mobile internet," shows that 2013 global smartphone shipments of about 1 billion. In the field of air-conditioning, regardless of the application of micro-trust, Weibo or app in the intelligent control, they are actually deliberately catering to the consumer habits of the mobile internet age. It is reported that in the cloud air-conditioning before the advent of similar things networking concept of air-conditioning, but did not form an impact, the reason is because of the use of expensive, on the other hand, the past Internet air-conditioning only to achieve point-to-point control, only to "remote control." The current intelligent development needs to avoid the same mistakes.

Industry insiders pointed out that the intellectualization should be a "user-led" technology revolution, it led China's air conditioning industry into a perceptible (instrumented), interconnected, information (informatization), intelligent ( Intelligent) Etc 4 I is characterized by the cloud age. In the 4i sequencing, we must highlight the status of "perceptible", the object of the Union to meet consumer habits, information to enable consumers to highlight the personality and intelligence to the simplification of people's lives, the purpose is to enable consumers to directly and truly feel the convenience of the cloud era and thus pleasure.

"Energy Saving and comfort" is still the subject of intelligent research

It is understood that in the attitude towards the cloud air-conditioning, Zhi Gao used to define the cloud air-conditioning as the product of the post-inverter era. It is reported that the frequency conversion technology fundamentally changed by non-stop, shutdown caused by the loss and bring people discomfort. 2014 frequency conversion market share will reach more than 60%.

Cloud air conditioner chief designer, Chi Gao Air conditioner Chairman Zheng Zuyi thinks: "The birth of cloud air conditioner and the frequency conversion technology research similar, still revolve around with the least energy consumption to bring people the most comfortable state, the intelligent direction belongs to the alternative." "It is reported that the industry has focused on the focus of the past research focus on component optimization and system coordination level, the focus is how to reduce the established temperature of the power consumption or the actual temperature and set the temperature deviation." The research of Zhi Gao's intelligence is essentially the energy-saving and comfort in operation and management, the purpose is to borrow from cloud computing to expand Machine intelligence, in a variety of sensors, internet real-time information-assisted collection of machine use environment and user-related information, so that air-conditioning can automate the operation of the appropriate temperature, wind direction, grace and other parameters, really do local conditions, varies from person to person.

In addition, the Chi Gao in the intelligent direction of the choice of cloud computing, which is the cloud's "extensible" and "on-demand" characteristics of the decision, enterprises can break through the vision and technology of the phased limitations, so that users can share the enterprise's latest technology and solutions, such as cloud air-conditioning with cloud upgrade function, can make the user's air conditioning often new, Avoid the waste caused by the replacement.

Cloud Air-conditioning mode or reshape industry value chain

Kotler Consulting partner Wang said: "Chi-Gao's cloud air-conditioning and Apple's app similar: through the user to build a sustained customer assets, the product into a platform to build an open platform beyond the existing industrial chain, and then integrate other external forces, and finally reconstruct the industrial value chain. ”

Industry personage pointed out, the influence of the intelligent mode of the Zhi-Gao air conditioner or permeate the whole industry value chain, embodied in the following aspects: first, although the market has been catering to consumers, but in the past no one era, the market and consumer relations so close, in the instant interaction, always pay attention to customer experience; two, in the past, The role of producer and consumer is fragmented, but with "scalability" and "on-demand" cloud thought to the consumer into a designer, "re-creation" becomes possible, consumer individuality is highlighted; third, the air-conditioning hundred years of history, its profit point has been based on hardware sales, The new business model establishes an effective interactive model of user needs, out of the thinking of the Hardware charging mode box, from selling products to selling services, effectively building the long tail value of household electrical appliances industry; four, in the internet thinking, the industrial boundary has been greatly expanded, cross-border integration into a trend, IT, mobile intelligent terminals become part of home appliances.