Cloud ERA world view: Who can find a place to rob the future of money

Under the Internet sky, everyone is talking about the cloud.

Clouds are not in the air, clouds are in the world of data, software, and services.

In that world, what we ask for is centered on us, omnipresent and ubiquitous, distant and near, not possessed and everything.

According to the Economist, humans are on the eve of the third industrial Revolution. Its core content is cloud computing, 3D printing, industrial robot, network collaboration production service.

Mobile Internet and intelligent terminals provide a prerequisite for the advent of the cloud era, software development and application services for the cloud era of mature transport of nutrients. Once the network and life form seamless links, business model, work style, knowledge dissemination and social appearance will be a new. Who can find a place in the cloud of the world, who can rob the future of money, and change the way wealth distribution.

We spread the cloud-era imagination of futurist Pitt Cocklen, detailed Jianhongzhi's speech on Taiwan's social trends, interviewed the pioneers of cloud commerce, selected 20 cloud applications around them, and depicted the world view of the cloud era.

The world in the clouds, you and me in the clouds-the "parrot" of the New World how far? "Just 10 years," Pitt Cocklen said.

A destructive reconstruction

The third industrial revolution was the cloud revolution.

Everyone is talking about the cloud, it makes it easier to get resources, and it can make people and people more indifferent. Cloud computing and 3D printers are shaping a new social landscape.

Wen/Hu Yao Hee

Last June, The Economist launched a cover topic called "The third Industrial Revolution", and the Chinese version of the third Industrial Revolution was published in the same one months by future scholar Jeremy Rivkin. They all express the same meaning: the core technology of the Industrial Revolution was central, but as the internet matures, decentralized industrial production becomes possible, and this mode of production is more efficient, whether you are ready or not, the new round of industrial revolution has been out of date.

Cloud computing, 3D printing, industrial robotics, network collaborative production services, they are the core of the third industrial revolution, the ability to shape a new social landscape.

All the industrial revolution was a destructive reconstruction, the rise of the cotton mill eliminated the manual sewing machine, T-car let the blacksmith unemployed, the steam engine catalyzed the birth of the train, let the carriage into an emotional style of tourism tools. ' In future factories, you'll never see workers in dirty clothes, and everything will be neat and tidy, ' he predicts. Boring, repetitive work will be done entirely by the machine, the factory will become very rare smoke, most people's work will be done in the office. The elements that make this possible are cloud computing, 3D printing, industrial robotics, and networked collaborative production services, which are at the heart of the third industrial revolution, capable of shaping a new social landscape.

Many of the changes are happening in real time, and university students in Wisconsin have used a 3D printer to make a 4-hour mini plane, and new bikes no longer need to use a lot of steel material, and more lightweight and durable carbon fiber can replace them; the Wikipedia site has thousands of senior editors around the world, They have fragmented knowledge and changed the way people acquire knowledge in a collaborative manner. The printing industry brought the popularity of books, and it brought the first industrial revolution with the steam engine. In the first 10 years of 20th century, the combination of telecommunication technology and internal combustion engine led to the second Industrial revolution. Now, the integration of the Internet and renewables will bring human society into the third industrial revolution, we are already on its eve.

Cloud TV, network disk, ICloud, since 2006, the concept of cloud computing to today, 7 years later, cloud computing quietly into the public life.

The first two industrial revolutions produced the assembly line, giant factories, the new industrial Revolution will revolutionize people's work and life, new business models, new companies, new companies will come into being. Mobile Internet, smart terminals, cloud computing, which used to be concepts, are now a reality. You have been watching Cloud TV, learned to use a variety of network disk storage data, through icloud, all of your Apple devices can achieve seamless docking, from 2006 Google proposed cloud computing to today, 7 years later, cloud computing quietly into the public life.

After the concept of "cloud computing" was created in 2006, the industry defined 10 of them, and each IT enterprise defined cloud computing in its own way.

Microsoft has defined cloud computing as "cloud + End" and "Software + Services", while Amazon limits cloud computing to access-through-network access to storage, computer processing, information queuing and database management systems. In addition, Google, Yahoo, Alibaba, NetEase, 360 and so on have launched their own cloud computing services. It seems that cloud computing is a repackaging concept. It is actually a kind of ability to provide, specifically run what business, cloud how the money landed, different people have different answers. But for the average person, some of the changes are imminent and happening: As long as the office deploys a "desktop cloud" system, they can log in to the Office system at home and pick up work information at any time. In this mode, the CPU utilization of the computer from the original 10% to 60%, the relevant data by the server storage, just do the server encryption, you do not have to install on each computer encryption, anti-virus, such as a lot of functional software. You can also expect, in the near future, the Internet community and telecommunications services to achieve integration, with mobile phone number login, not only through the web phone, but also in their own space to upload photos, share the mood, realize the mobile phone, computer seamless communication. These technologies have come true, and their popularity is only a matter of time, and everyone needs to move their lifestyles to the cloud.

The knowledge of the future is also on the cloud, and following the opening of online courses by Harvard University and MIT, Stanford University has devoted 16 million of billions of dollars to a private company called Coursera, in collaboration with the University of Michigan, the University of Pennsylvania and Princeton University. This project integrates the best teachers, students do not need to attend school, that is, can ask questions online, students from different schools can also apply for credit, in the support of cloud computing, education has entered the 2.0 era.

Cloud computing is not a free product without cost, and it needs to generate new profit models to become sustainable innovation. Cloud computing has long since started, by renting out their rich storage servers, bandwidth, CPUs and other resources, Amazon has more than $100 million trillion in revenues associated with cloud computing, initially by individual developers, programmers, then small businesses, and later by midsize enterprises, where big companies are involved, The business world will be a new face. Amazon is just leasing cloud computing, storage and network services, Ali software "cloud strategy" also provides a variety of e-commerce services for Chinese users, which is not available to IBM, Google, Microsoft and other cloud computing vendors there. This will undoubtedly encourage more people to join the "creators" team. At present, there are more than 1000 "creating spaces" in the world to share production equipment, there are thousands of projects in the new financing platform "public investment" site to raise funds, the 2012 fund-raising scale reached 300 million U.S. dollars, in China's Beijing and Shanghai, "Create a guest space" has also emerged, Creators will become entrepreneurs who benefit from cloud computing.

Cloud computing, along with the 3D printer, will make the labor surplus, and the cloud platform will change the way wealth is distributed.

Now most people have gone to a place where there is no net, no time, all the Internet, always online times. Where there is electricity there is the Internet, there is the internet where there is cloud computing, this is not novel.

But since cloud computing is a metaphor for the industrial revolution, it will affect not only the manufacturing process but also the origin of the product. For China, this is a more pressing problem, with labor costs rising and demographic dividend disappearing, which means that big manufacturing countries will fade away from the historical arena. For the first ipad, which costs $499, the labor cost is only 33 dollars, and Chinese companies cannot fully get the money, and Foxconn can only get $8 from each piece of ipad. Even if only 8 dollars is not a long-term profit, big companies will gradually move their production departments back to their home countries to be closer to their customers, only to respond more quickly to the needs of users. With the development of cloud computing, it will be more convenient for designers and producers to be in the same place. Cloud computing, along with 3D printers, will make the labor force redundant.

Big businesses create cloud platforms and change the way wealth is distributed. E-commerce is a way of life around the ring, Taobao as a platform-type products for a large number of businesses to provide a tool for commodity trading. Because the business behavior is done by the merchant itself, the wealth created by the merchant all, so Taobao through the processing of information wealth changed the distribution of wealth patterns. In the future, cloud computing will be built more efficiently than Taobao, a larger platform-type product, which will provide service tools for people of different regions according to their geographical location and industry type, such as medical, educational, business, production, tourism and other service tools in village-level areas, which are managed and used by different people in the village, Similar to the form of Taobao shop.

This form of cloud computing products from the technical point of view to control the distribution of wealth patterns, so that more people have access to wealth. As The Economist editor Paul Mckiry predicts, in the cloud, "you can have a small family factory, or even a big company, at home." The money on the cloud is there, and the way to get it to the ground is in your hands.

"Everything that's solid is gone."

As free as a cloud?

The cloud age is growing the most important idea of the individual, and mankind has lost the solid soil in which to live together. Without the participation of the humanities, only the technical faction in the display of the cloud era will be terrible.

Wen/Zhou Co, Zhu Hui

"Cloud life" is clearly not a simple concept of cloud computing.

From a cultural point of view, the metaphor of the cloud in any era is actually a metaphor of freedom, "cloud" means unrestrained, erratic, to no trace to no shadow. When Shen Congwen they sit on the earth of Yunnan to see the clouds, see is comfortable and comfortable, in fact, the "cloud" to describe the expression of human heart is a kind of appeal. From the cultural field into the field of life, cloud life will be what kind of life? People can have all kinds of imaginations, but at least it's the free state that people want to have floating around like clouds. Let us not say whether this life is really possible, at least human beings are yearning for this state. The more restrictions you have on the Earth, the more you yearn for the sky.

Lessing, the Age of Enlightenment, says that freedom is where you want to go. This is the simplest expression of the essence of freedom, plainly speaking, is the state of the cloud. Traced back to this "free" state, the first thing to be thought of was that certain people in the Middle Ages, who were not bound by the genitive relationship of the manor, were relatively able to walk freely on the earth. For example, long-term knights in the war, they are called the most knowledgeable people, even the "End Knight" Don Quixote, "Go out" is also his most important symbol, the ideal is calling him, such as some believers, to go to Hajj, faith traction them, let them out of the shackles of earthly life, and some travelers, businessmen, They were the first to roam, and the city let the wandering people stop and wander, because "the air of the city is free." ”

After the industrial Revolution, human beings in time and space, the constraints are increasingly decreasing. For example, work can not follow the sunrise and the state of the sunset, free control of time; For example, the previous thousands of km distance, must ride a step past, when you have the industrial age of transport, space is compressed, Chichori is not a problem.

It can be said that from farming civilization to industrial civilization, mankind completed the production and lifestyle of the first "cloud leap."

Some solidified concepts and concepts in the solidified material world are increasingly being dispelled.

The Internet revolution brings about the new civilization and ecology of human beings, which means that the bondage of material to human beings is weakening gradually. We are not simply to give up material life to get freedom, but to let the material form change, in the material form change, produce a new mechanism, realize more freedom. In the technology framework of cloud computing, the wealth you create is still there, but you don't have to rely on it, it doesn't bind you. A new physical form allows you to get more of the so-called cloud experience tools and pathways. From culture to life, this is a free experience.

When humans enter the Internet age, we do information transmission or access through the computer, which means that the physical shape changes-we don't want paper, no pens, no clippings-we just need the web. Such a significant change has allowed us to understand a well-known concept, which Marx and Engels said: "All the solid things have vanished." ”

Until now, you may still need some basic tools to integrate all your resources. For example, a large volume of hard disk, with your huge amount of information, a mobile phone loaded with all your friends contact ... And your walk is conditioned by the limitations of this tool in a certain time and space. But in the future in the cloud computing state, all information is always in another place. In the cloud, your data resources will never be lost, always there. You can "get" there in many ways, which means reaching a new evolutionary link, and we're on the same level of a free life experience.

What is solid refers to the concrete material, when the concrete material things become less important, the importance of energy is weakened, the importance of the means of production is weakening. Originally, we want to produce a product, the value of the product is composed of material value and technical value, but, in today, the kind is unimportant, feel and experience more important. An ordinary café, a cup of coffee a few euros; and in another café with a story in it, a cup of coffee, more than 10 euros, you go through history in a café while you drink coffee, relive an era and experience a lot of stories, so it's worth more than 10 euros. In this new era, intangible, illusory things can also create value. Human communication may create value, and human experience and feelings can bring value. People's dependence on entities is limited, and things that are not physical can give us more unlimited free experience. In this free kingdom, your subjective experience and experience become more important.

In the same way, some of the ideas and concepts that have been solidified in the world of solidified material are increasingly being dispelled. We have thousands of years of understanding of love, the values constructed on this understanding coincide with the experience of that time. For example, love includes yearning and longing, and this yearning and longing is related to the specific space-time limitation of the past thousands of years. In this limited life, we must pursue eternity. Thousands of years of our lives are unchanged, so we believe in things that are immutable. It turns out that the hundreds of-year-leading coquettish, now each lead dozens of days can not do. Now the situation is that everything is changing, the speed of the update is very fast, of course, will make people become very superficial, very surface. A good thing we do not have time to play carefully, because there will be a good thing coming up soon. What's more, the standard of good things is revised at any time, today's "good" is not necessarily tomorrow's "good". We can imagine that people's values are in a state of flux at that time, and when a society emerges from a variety of viewpoints, it leads to the loss of more and more consensus. For example, the respected of ethics, belief standards, these consensus may have vanished.

The original solidified things disappeared, naturally trapped our hands and feet curing concept is also increasingly being lifted, we increasingly live in the kingdom of contingency. When you enjoy the "accidental", you do not know where you drift. You can experience freedom more and more, but you can rely on more and less things. The idea of love is gone, how can I go in love? In the era of cloud, since the release of the shackles of material, we will have a feeling of nothing to rely on. This uncertainty will limit the extent to which people experience freedom. In a short time, we may be able to perfect a cloud computing system, but our lives are too variable to support human behavior and the stable values of our thoughts and emotions cannot be established within a short time. So the cloud era, the humanities scholar to keep up with, light technology geek is playing those things is unreliable, it is terrible.

People in the cloud era, we have no desire to live together.

In the cloud era, life, all the erratic, human relations, behavior will be greatly affected. For example, friendship, I and you have been together since childhood in a place, grow up to the old, our friendship has withstood various tests, so we have a common life experience, in experience, build our mutual trust feelings. It doesn't matter what day it is, because there is something strong to support us. In the cloud, we often lose the solid soil that we get along with. We have no way to stay in a scene for a long time, we live in a state of change and life, maybe we can get along with each other only to complete a benefit exchange, and then separate from each other.

The support of technology gives people the possibility of all changes. Everyone is controlled by the times and you have to keep changing. You are in a change, so the intersection of everything you have is an instant pass by. You can imagine the scene-we are a colleague of a unit, but the space where our experience meets is not in reality, but in the cloud. Like now, we no longer face-to-face chat, we chat on the phone, chat on QQ, chat in micro-letter, and then chat in the clouds. For example, in the micro-letter state, it seems that we can in different time and space without hindrance to communicate, in fact, everything is misplaced. You have one hours of micro-letters, I received in this one hours, so between and not, there is a paradoxical feeling that all of our experience intersection is under the uncertainty of the completion.

There is an illusion: as if we communicate more smoothly, as if I can find you at any time, in fact, I can't find you at all times. At this time, people pay more attention to the instant feeling of communication, it is important to not call. Perhaps the digital information we communicate is converging in the clouds, and suddenly we call. But in fact, we have feelings in the dislocation of space-time, in the same time and space, we may not feel. That misunderstanding of the electricity, may not be a real call, not based on me and you together, we share each other's lives and generated by the level of feelings.

The people of the cloud era may not have the desire to live together, and enjoy the current call. At that time, the people of their own experience of living together less accumulated, people will not aspire to the real life together. They only think "This moment", "I this person" how wonderful, so he will be very clever-I say a naughty words to let you enjoy, you say an emotional words let me move, nothing more. In the cloud, people interact with each other very often, and it's easy to find a very watery friend based on an accurate social search. But because the cost of change is too low, your tastes change, and soon all your friends will change. Today you want to eat Japanese food, fixed-point search to find a group of people who eat Japanese food, everyone seems to have become friends; tomorrow you want to eat French food, another search, and a lot of friends ... When you have a lot of help friends, in fact, no friends.

In the cloud, we have done our social networking on a variety of social platforms in the cloud, and this is now beginning to emerge. Each of us is a provider of cloud data when we share a cloud of life. You start to get used to the beautiful pieces of life, thrown in the clouds to show. For example, go out to eat a meal, stay in a hotel, cook at home, insert a flower and so on life details, can bask in the cloud world. On the social platform, we put our most interesting life out, over time, people to the daily level of neglect to become the normal, people are not ordinary life. If in daily life, I can't say one or two witty words, we can not communicate, life, if in the day-to-day, I do not put my life details to the clouds, I am embarrassed to greet people, the final result is that life is more like performance, people constantly in the mask of life. The seriousness of this fact is undermined by the reference in the torture of others to the Sontag of prisoners of war in Iraq, not to report the facts objectively, but to take photographs to appreciate and play with them. Similarly, if we chat and make videos, eat video, watch video, and do everything on the "cloud", it means your life is being filmed and your life's seriousness is being weakened. When you face the camera, you're acting. The result is that we have a cloud monitor overlooking the crowd, all life, you can not control, only the camera control your life.

It is clear that not all life can be filmed, even if the shooting, it is not necessarily in the public space presented, shooting or presentation must have a choice. When normal life is not sexually transmitted, you have to make your normal life more diffuse, and you will change your life as needed. This change is not a change in the needs of life itself, but a picture of the cloud. As a result, you will slowly deny yourself, or at least get tired of a part of your life that you cannot upload, so that you are pursuing an unreal life for the pursuit of visual effects or being seen by others.

The commonality of society in the cloud era has become a coterie. Society becomes a group of people, a pile of people, ways between each other. When societies are broken down in this way, there are species degradation.

Cloud era, the future will be all digital control system, everything through a terminal to control, and people as a subject, is a super terminal. Your will, your needs, your preferences ... All instructions are issued by you. In the perfect intelligence system, each person in his own way, to his city needs to build his virtual city. At that time, you can control any machine anywhere, everything revolves around "you", this is the era--people-oriented. Imagine the restaurants you love, the things you like, the places you often go ... As long as you need it, all kinds of information will come to you as you regroup, and the life you need will always be on your faces.

The first "people-oriented" statement, is aimed at the "God-oriented" social state and expressed. In the Renaissance, power was transferred from God to man when it was no longer in the need of God to set the rules, but to draw up every rule in the demand of man. However, all along, this "person" is an abstract "person" concept, but to the cloud era, to "people" is actually based on "you". In the cloud era of technology platform, "people-oriented" in this "person" is a specific person, each person's needs are differentiated, and this differentiated needs can be met, this is a real individual era. At that time, a city intelligent system, not to say how smooth operation, but whether through the technical means, so that all things effectively into your personal needs system, to serve you. The whole city's intelligent system is a service system that maximizes your individual value. This means that everyone is a city, 1000 people have 1000 cities.

But everything has its opposite. The cloud era is constantly strengthening, is that you think the individual is the most important concept, so go on, you are not very moved to other people's lives, nor willing to pay for others, do not want to participate in other people's lives. When personalized to the extreme, the city no one else, others just data. Once, the charm of the city is that we have public space, can enjoy something together or create a common value. We're going to have a meeting, a place to watch a play, a meal. In the future these places can not exist. Of course, there may be a tendency to extremes, it is these urban public spaces that become incredibly important, because these on-site experiences become invaluable--in the future, people are cut off from each other, people return to the ultimate individual state, and group life is the life on the web, so it's important to go back to the scene and listen to the concert. How important it is to dine out with friends ... These will become luxuries in life.

It turns out that the mainstream of a society is the people who get together, the mainstream of society in the cloud era is a dispersed crowd, becoming like a hedgehog. The main life of the person is the individual, separate. Everyone we can do in the cloud to complete our life in the acquisition. People, this organic body in the cloud to maximize the physical and emotional energy, but this gain is not necessarily healthy, people's loneliness in this state may develop to the extreme. So when we are tired of socializing in the clouds, we want to meet online, it must be purely to meet and meet, such a meeting must be extravagant. Because the cost is very high, the risk is very big, and does not have the freshness. The network let all these strangers instantly become friends, that kind of instantaneous danger completely can control. Therefore, a generation on the network, may not be willing to communicate with acquaintances, but willing to make friends quickly and strangers, and quickly to the unfamiliar "friends" abandoned to make new acquaintances, enjoy the fresh stimulation.

Fresh friends can never solve the problem of loneliness, so in the few moments of life, doomed you will be the custom of expensive friends party, do not want to see too many strangers, and 35 friends to go to the theatre, to Chang dinner, to custom some expensive minority activities, And more often you experience the cheap freshness of the cloud and the thrill of strangeness.

In the Internet age, the equality of people to reach the maximum. The difference of human being is different in individual, different in type, and the difference of different grades between people nowadays will disappear and not play a decisive role. Over time, the public interest has been dispersed, only a variety of small groups of interest, mutual tolerance, but also irrelevant to each other. Everyone is only in their own circle of activities, similar together. The city was a dial-up man, but there was no intercourse. Before the society is a variety of social levels of conflict, later may be flooded with a variety of interesting conflicts, small fresh and heavy taste can never come together. The society should have all kinds of coincidence point, there is a public existence, now the commonality of society has become a small circle of nature. Society becomes a group of people, a pile of people, ways between each other. When societies are broken down in this way, there are species degradation.

Europe was once brilliant because of the marriage between the various ethnic groups in Europe, the integration of diversity has produced a good crowd. Now, if the society is made up of different circles, each small circle may upgrade and grow to the best of its own, but there is no multiplex collision and blending between circle and circle. So when humans are inbreeding in taste, they have an intellectual disability in their taste. Everyone is a flower in the greenhouse, feeling very comfortable, feel the whole day living in a bunch of like-minded people, but eventually lead to some kind of terrible degradation of mankind.

(Responsible editor: Lu Guang)