Cloud TV is here.

Aliyun TV is coming! A "Alibaba announced to build China's largest full media cloud computing platform OnAir" News, stirred the television media industry, a river. It is said that the platform can help the traditional TV station to become a multi-screen network TV station in a week, support the computer website, mobile phone app, TV full terminal smooth playback, and can achieve large data collection and operation.

Cloud TV represents the most advanced direction of intelligent TV, not only has the current digital TV, intelligent TV, all the functions, but also can update the software, to achieve unlimited content expansion and upgrade.

Perhaps in the near future, to counterbalance the fast-fading content of the media, traditional TV platforms have only 5-7 left in China, and they will focus on the most advantageous resources to produce real news and quality event programmes, rather than now, to broadcast second-hand news and create a lot of bandwagon.

Future, "Cloud" will replace "Taiwan"?

Traditional media "audiences" are transitioning to new media "users"

Let people control the media, they will use this control, on the contrary, without giving people the right to use the media, the media will fail. Traditional television is giving way to the new rising media, the traditional television transmission power is transferring to the user, in a certain sense, the user media usage determines the future direction of the media.

"2012 China Media Blue Book Show," 2011 China's media industry output value of 637.9 billion yuan, mobile value-added 1744, accounting for 27.34% of the total output of the media, network 92.5 billion yuan, accounting for the mass media output value of 14.51%; Television media 119.6124 billion yuan, accounting for only one-second of the mobile medium, growth is mainly dependent on the Internet.

According to a 2009 American Carnegie Company Survey, in 1964, 80% of Americans read newspapers, but today only 50% of young people are less than 20%, compared to 18-34-year-olds, 44% of people surf the Internet at least once a day, and only 19% of them get news daily through newspapers. Even the best of the newspapers, The New York Times and the Wall Street Journal website, are increasingly shrinking.

In South Korea, KBS, MBC and SBS three television stations, in order to control the production cost of TV dramas, reduced the length of the TV series from 80 minutes to 72 minutes, and reduced actor pay. In Hong Kong, Wireless (TVB) In addition to layoffs hundreds of, but also to stop the video factory, the cessation of the project and other means to reduce expenditure.

How will cloud TV subvert traditional TV?

Aliyun is the only cloud computing platform in China that can synthesize 5000 computers into a "supercomputer", which will provide supercomputing, high-speed storage and network connectivity to the national broadcast and television media, and meet the needs of its massive video content processing and dissemination. Partner New Austrian is responsible for the development of the cloud platform based on the whole media broadcast control system, including collection, fast coding, storage management, multiple terminal video release, program research and so on.

In the Ali cloud computing platform, you can record and deal with the audience every time on demand, watch behavior, viewing data can be accurate to the second, accurate to each of the program's Bridge section, which will help the TV station mining the use of large data, production of high-quality film and television content. In addition, TV commercials can also be priced for sale based on click Data.

This year, the country's 200 television stations will be connected to the cloud computing platform. Previously, in addition to some of the popular satellite TV programs, the domestic near thousands of TV's rich program content did not appear on the internet side.

With Ali Cloud computing, the fastest only need a week to help the traditional TV to open a full media operating platform, the overall cost savings of more than 50%. This means that the future of television will remain the Chinese video industry's best content producers and organizers. Once China's hundreds of TV stations get rid of technological disadvantage and use the advantage of large data, they can realize their own transformation and upgrade.

The protagonist of the "Cloud Media" era: Cloud TV

In the future, television will no longer be just a "looking machine", it will assume the role of more intelligent platform, become a display platform, loading the program, you can add, delete, download and share, TV programs are only one of many applications, like "phone function" is just "smart phone" a function. The wireless transmission between TV and control equipment and playback equipment not only covers the input and output terminals, but also achieves the wireless transmission of all high-definition signals and the wireless sharing of the network, which creates the convenient condition for the TV to become the intelligent home terminal.

In the "Cloud Media" era, the sharing of resources between TV and other media can be expanded in a larger range television will be with the print media, network media, radio, mobile phone, outdoor media, as well as forums, micro-blogs, social networks to converge, the content of the mining, editing and broadcasting process will be truly flat, media, platform, audience will be in the "cloud" Organized real-time scheduling coordination, to achieve the same.

Not only that, in the cloud media mode, in any part of the media information, information is accessible, not only can be viewed, but also can be modified, that is, information is always online, can always be used.

  Conclusion: TV in the Internet, the Internet in the video, then the rapid development of mobile internet, broadband Internet, will undoubtedly have a greater endogenous demand for video content. This for video content production as the core of television, the future may be more useful than people imagine.