Cloud World Congress sub-Forum II topic Two: Cloud Radio/TV/home appliances

Moderator: Distinguished guests, ladies and gentlemen, welcome to the Broadcasting Cloud Forum, our forum is now officially started. Cloud technology affects all walks of life, both the broadcasting industry has begun to use major changes. Our original terminal manufacturers have begun to be uneasy about the existing calculations, which are transforming to the terminal. Radio and television in the Broadcast Layer cloud service architecture services. Our cloud providers use cloud technology to make them more customer-oriented and dominate the entire industry chain. So far, the original professional division of the respective industrial chain, everyone began to cross the boundary. Each other's work begins to fuse. That could lead to a new industrial chain based on cloud technology, the industrial chain of radio and television clouds, an invitation from terminal manufacturers, network operators, new media operators, and industry representatives from content providers to share their understanding of the cloud. Explain the strategic layout they are making, including the introduction of cloud technology as a whole. In this way, with you can reveal a quietly fission of the radio and television cloud industry chain, is how quietly layout? Next, we are on the eve of the cloud fission, we look at what they are thinking, what are they doing? and to herald the future of the entire industry blueprint. All right, ladies and gentlemen, please play! Everyone must be thinking, please on the eight guests, each representative of which industry link?

It should be said that our guests invited, is the current entire radio and television industry chain, the representatives of various industries, we have gathered together. The first is from the end of the enterprise representatives, we come from Qingdao Hisense Media Network Technology Co., Ltd. CEO Mr. Jianzhimin. Representative of the operator from the Canton power grid, Mr. Li Zhenning, Director of Nanjing Radio and Television New Media Center. The representatives of our new media operators all of a sudden invited three. Reibin, senior vice president of the company, Zhaozhi, deputy president of China, PPLive Vice President Tanxiaore. This is the middle part of the industrial chain. Then from the radio and television technology service providers of the industrial chain is the world of digital CEO Mr. DVN, Shenzhen Strong Network CEO Mr. Xu Jiahong, and finally from our content provider representatives, News group China Vice president of the people of all nations. Ladies and gentlemen, we have come together along the industrial chain, and the theme of today's forum is the prospect and practice of the broadcasting cloud. First of all, I would like to warm up, please welcome all the guests here, briefly, how do you view the cloud technology, including cloud technology brought about by the development trend?

Hisense Media CEO Jianzhimin: You leaders, ladies and gentlemen, colleagues in the industry all good afternoon, I am the general manager of Hisense Media, CEO Jianzhimin. Today's opportunity is very good, our industry colleagues can talk about the cloud in the whole life of the huge impact. Today we talk about the topic of radio and television, radio and television Forum. I do not know how many of you here are from the radio and television colleagues? Should be, the pace of radio and television embracing the cloud is still a little slow, today came to radio and television is not a lot of colleagues, frankly speaking, from a terminal manufacturer, Hisense as the Chinese terminal manufacturers, in the terminal has a certain influence. Our TV products for eight consecutive years in China first, flat-screen TV first. The terminal area still has a certain status. How to embrace the radio and television cloud, exert the influence of terminal. is not whether we are willing to embrace the cloud, or cloud for radio and television and terminal manufacturers, it should be said is not optional, not a oppration, is a master, the whole cloud of the arrival of the era, as a radio and television speaking, must make strides to embrace the cloud came.

To embrace change actively and not wait for change to become a revolution, we are miserable. I think, for the cloud as a whole, our terminal enterprise very urgent hope, and the entire radio and television industry, whether the local cable network, or IPTV, or Internet TV operators, license holders, we are very eager to work together to create the whole cloud of computing tomorrow, and it is clear that In this industry, as operators, as our terminal manufacturers, if not closely with the words, I believe that our challenge will be imminent. 2012, Apple TV immediately on the market, considering Google TV2.0 the entire listing integration. The time that has been left to us is not too much, therefore, today we take this opportunity to appeal to colleagues in the industry, we work closely together, close cooperation, can take China based on cloud computing, automation characteristics of the era of change, can actively embrace it and develop it. Make use of this opportunity to realize the change of both sides, realize the leap of both sides.

Moderator: Thank you, Jane. General, how do our network operators view the cloud?

Nanjing Radio and Television New Media Center director Li Zhenning: Hello everyone, today is very happy to have this opportunity to communicate with you, as the radio and television operators, in fact, I am not the only one in the guest seat, Hua set Deputy President Zhaozhi also has the operator's background. Radio and television operators to everyone's impression is lagging, slow, radio and television network seems to be still step-by-step to do a simple digital, one-way, or even simple VOD. Just as Jian said, the present form waits for no more time for the radio and television operators to follow their own plans step by step. How to look at the problem of cloud, we feel that, first of all, is not a separate simple technical problem, in fact, the whole industry chain of the industry is a great change. So, there are many new technological developments in the process of change, such as the development of Internet technology, such as the development of intelligent operating systems and terminals, including the development of our high-speed network, as well as the technology of cloud computing. is the whole industry chain new technology development led by the change.

That means the future of television will become, which is a very big question mark in front of us. In this process, we think, just like 20 years ago, the PC to the Internet, towards intelligence, 10 years ago, mobile phone began to move towards this step, then we feel that the next decade, TV will certainly move towards intelligence. There is no doubt about this trend. Whether it was Microsoft or Google, including the Apple ITV we just mentioned, the future will give us a lot of inspiration, including our predecessors. Now the Internet is more and more developed today, in the intensive content services more and more cloud today, TV as a home the most expensive terminals, there is no possibility of not moving towards intelligence.

This road is the demand of the whole industry chain change. All of you here today will be discussing this issue. In the process of change, where do we reposition each and every one of us? The whole industry chain can really move towards benign development. So, this is what I want to say the 1th, is that cloud technology is not a simple fragmented technical problems, but an industry trend of development.

2nd, the special emphasis is that the cloud looks like all the services in the cloud, just for the television media, the most can not be ignored, or the most can not be weakened and despise the point is the network. Network involves a problem, we build a good cloud services, how to give users a real it delivery capabilities, no network, in fact, are empty talk. We look at the original internet, the Internet is a complete dumb pipe, whether it is telecommunications or unicom access to the Internet, what the content, operators are not concerned about, this is the original PC Internet.

So, to the internet of mobile phones, this seems to have some changes because it provides the business of cloud and simple communication. But for the entire server, it's still a dumb pipe. So for the future of radio and television to TV intelligent Road, or dumb pipe? This is going to be a question mark. We'll talk about it in detail.

For the terminal network as well as the cloud, we think that the end-to-end considerations, thinking and construction are more reasonable. Then the user experience will be more improved, but also to truly meet the needs of users. Jiangsu Cable, Nanjing is one of its 12 pilot cities, one year in 2010-2011, we build a new generation of media platform, Cloud media platform, officially released in August, now the number of users to the end of the year will be more than 500,000. The big question is how to get the TV screen open. There are a lot of problems, the core is that we should have a market concept, the concept of openness, to meet the third party Internet better quality resources. Thank you!

Moderator: The new media operators to speak.

Reibin Senior vice president of the company: generally speaking to see wine, how to distinguish? Traditional media is a liberal arts background, drinking ability is stronger, new media is not able to drink. Second, take the microphone after the mainstream media, the new media is what words. There is nothing to say today. Host of questions, radio and television clouds, and the traditional cloud what is the difference? Radio and television clouds have the characteristics of radio and television. Today, English cable a little problem, can not represent radio and television, only on behalf of radio and television, Taiwan Network separation, Taiwan is a network, so for content providers, is in the cloud strategy, considering the difference with the traditional general enterprise or the general Internet enterprises are different. Mainly in the majority of video mainly to engage in value-added services, out of the video, out of the traditional streaming media, I do not think. I think for the radio and television cloud, should be deep in their own video. The difference on the radio and television cloud, I think, large rate, to video mainly, still is the characteristics of the radio and television cloud.

Another aspect, the traditional radio and television and telecommunications throughout the market scale is 10 times times the gap, why? Because there is no user, through the combination of cloud and end, can find their final users, can make up for such a gap, which I think the radio and television cloud can bring new opportunities. Just mentioned, we talk about cloud today, must be inseparable from the cloud for rain, dispel, the purpose or landing, today to talk about clouds do not end word is not, television stations do not do radio, radio and television stations do not do, now is not the same, now need to learn the Amazon and Apple, to the end to do deeper, so that the content with the end of tight integration, This is the difference between the traditional cloud and the broadcasting cloud, thank you!

China's deputy president of the Zhaozhi: Jiangsu Cable and SMG Two views, I say. I felt very inspired when I joined the Forum this year in Silicon Valley. Why is cloud computing at its current point in time to explode? Including the morning Mr. Ming said, so many people to attend the meeting is very excited. At present, we are talking about technical aspects, and now many new media, the new network, is the modern service industry, is a typical three waves, one is technology, technology evolution to promote new products, new product evolution will change user behavior, user behavior changes will bring new business model, is such a cycle. New technology, bringing new products, new products bring new user behavior, generate new business models, and come back to gradually push up.

Should say, cloud computing in this time point, slowly mature, to tell the truth, Hua number, is the first domestic radio and television to try cloud computing manufacturers. We are 2006, when the old point remember the United States has a company ICBV, the world's first to do Cloudtv, but did not succeed, because the technology is immature. Technology needs three C, an E, now talking about the three C and the computer is not a concept, now three C, one is the cloud, an intelligent terminal, there is a connection. For the cloud, things are placed in the terminal, if there is no smooth network, this thing can not be taken down, like an Apple phone, no 3G popular, Apple mobile phone is not popular. Connections account for a very important role. An e is economic. ICTV did not succeed at that time, in addition to the network is not wide enough, the other is the economic line. At that time a X86 server, 2006 Spit Video stream is 15, now is 4 times times, now through Multi-Core server, can spit to more than 100 yards stream. Any product and business, there is a point of transcendence, if not a point, the business model does not set up, cast a lot of servers, not enough money to pay the electricity bill, certainly no business model. Now not the same, economic, is the development of technology, so that the whole software technology, server technology has a qualitative growth, this time point broke out, can support the formation of new business models.

So, Hua number 2006 began to embrace a, did not embrace into, we call hug wrong, last year three nets convergence, talk about five hugs, one hug is embrace cloud computing, the results are very significant, 2012, launched a series of cloud-based products, beyond the first step, is the cloud technology, In our view, technology becomes a tool, next year will launch new cloud-based products, will see how user behavior changes, how to bring new business model. Thank you.

(Responsible editor: Lu Guang)