Content marketing can't go astray

Absrtact: This year, Google, Baidu constantly changing its face, frequent upgrade algorithm, and even excessive use of a variety of conventional SEO methods listed as SEO cheating, the mainstream search engine in such a way, close to the vast majority of site operators back to the site original content continued to construct

This year, Google, Baidu constantly "face", frequent upgrade algorithm, or even excessive use of the previous routine SEO methods listed as SEO cheating, the mainstream search engine in such a way, close to the vast majority of site operators back to the original content of the site to build the fundamental up.

SEO does not write article how to do

For the mainstream search engine so drastic changes, many friends filled with confusion to ask: "SEO will not write article how to do?"

In fact, this is still not get rid of the "SEO skills to determine the SEO effect," the habitual idea, just before we pay attention to is more SEO skills, now become the article writing skills, think as long as the article write well, the site has more original articles, site SEO effect will be good--but we forgot, Misuse of a method of skill, to get the search engine rankings should not be obtained is exactly the target of the search engine.

As a network marketing promoter, we must be aware that there are too many Web sites offering the same content and services, and that only the Web information (or promotional information) I provide can capture the potential needs that most potential users are unaware of and meet the needs of users in their own Web services (content). Can really grasp the user's heart (from the search engine in the ideal state, and only so can really get the recommendation of the search engine)-after all, for the vast majority of marketing sites, potential users are not specifically to your site to enjoy the beautiful writing.

"For many people, advertising is creativity, language skills and language style are the most important," Claude Hopkins, a master of marketing advertising in the United States, said in my advertising career. In fact, if you write well, the advertisement will become a hazard. The actual function of advertising is to promote, although any marketing efforts will inevitably be a certain resistance.

Claude Hopkins added: "The only way to sell is through some (especially effective way of doing it) to get people to see (and understand) that you are offering a premium service." You can take the easiest way to make your claim, and most successful ads are done in simple ways.

In this way, a steady stream of original articles is important, but the purpose of the original article is marketing-to win the search engine more rely on the former position or marketing. Therefore, it is more important that product (service) marketing accurate positioning-to thoroughly grasp the products they operate (services), grasp the development of the industry and user needs, understand their marketing advantages and limitations, clear their own targeted groups, and identify what you provide "value-for-service" where (core competitiveness), and further find "some kind of (especially effective presentation) ways to let others see (and understand) that you are offering a premium service "-that's where the original content comes from, is also the goal of website promotion, as long as found such a" selling point "," to take the simplest way to put forward your request ", do not worry about the website marketing promotion work did not do well.

Writings (Network picture)

This is summed up in an old saying, is "writings"--the important thing is not how beautiful you are, what is important is whether you found the article to spread the "Tao", this is the most important network marketing.

So, as long as there is a unique and suitable for the enterprise's own characteristics of the "road", the question of which article form "carry" is relatively easy to solve--in this sense, Seoer and website marketing Promoter's article writing level does not really matter, often "some (especially effective expression technique) way lets others see ( and understand that the way you are providing a premium service is not written.

And often those most effective marketing programs are not presented by senior marketing gurus, and those who are most familiar with their own enterprise advantages and disadvantages, grasp the trend of industry development (well aware of user psychology) of professional and technical people found that they not only understand their own services (products) "value of services" where, often also understand the show so " Value-for-service "what is the simplest way to behave, and thus a great success-the most famous marketing gurus are successful, it is precisely because of this."

In the face of "food safety" problems in the industry, Guizhou Guizhou Province, Fenggang County 69-year-old Tea farmers Chen Shiyu for potential users in the heart of the deep-rooted "I only believe in my own eyes" consciousness, creatively take the "use of facts" marketing Method-he gave his own organic tea garden loaded with cameras, Directly to the tea garden surveillance video uploaded to the Taobao store, so that customers at any time to monitor the growth of organic tea plantations, so simple content planning and implementation of the way to Chen Shiyu old Taobao store to bring 170,000 yuan monthly sales-even won the CCTV "news broadcast" the Grand recommendation.

Baidu Promotion rankings (original Baidu bidding rankings)

For example, that year's Baidu completely rely on the domestic mainstream portal site search bar to provide services, access to users and income, "people in the eaves, how can not bow", in the face of such a passive situation, Li Lipaizhongyi, adhere to build Baidu independent search site, launched Baidu Auction (Baidu promotion system), The result not only opened the door of the wealth of Baidu-to now Baidu bid (Baidu promotion) are still Baidu's main source of revenue, one after another to lay the prosperity of Baidu, and also make the auction model has become the Chinese mainland search engine revenue generation and the majority of domestic and small web site to promote the mainstream model

From this perspective, as the site content marketing key implementation, site editing should not only be the goal of SEO rankings, but should be through the site to promote the writing of articles constantly familiar with their own website (enterprise) characteristics, further and constantly looking for the unique selling point of the enterprise-"marketing", perhaps it is difficult, demanding high, But imagine if a station editor really did this, would he still have the "Seoer career change" puzzle?

Therefore, we should consciously resist the "copy collection Pseudo original" method, "copy collection Pseudo original" The biggest problem is mistakenly thought that "writings" is also easy to be "copy collection false original", the result is "blind lead blind, together fall into the pit"--we fell into the low level homogenization of fierce competition in the mud Extricate。

I am not blindly to negate imitation, imitation is the inevitable ladder of learning, in the beginning, you can imitate Baidu Encyclopedia and other professional authoritative website on an industry knowledge of the exposition, and then constantly with their own words again, but you must not be satisfied with the "copy collection Pseudo original" imitation learning, It is necessary to continue in such imitation learning on the basis of Beyond imitation, to find their own unique marketing approach, and then really find the appropriate expression, to achieve the "writings" goal-as Robin Li's Baidu bid is also on Google Ads learning imitation (especially Pay-per-click), But the final Baidu bid is definitely not a simple "acquisition copy" of Google ads.

Finally, it must be emphasized that I said "Seoer and website marketing promoter article writing level is not important", but in the emphasis on marketing creativity than the article performance techniques more important level. In fact, as a basic skill, network marketing promoter should at least master the most basic descriptive writing skills.

No matter how low your starting point, as long as there is a learning heart, we will be able to learn and skillfully master the most basic article writing skills, practice makes perfect, decisive. Mo Yan, the school's grade five, finally won the Nobel Prize for literature?