Content relevance of key factors in keyword ranking

Content relevance, as we all know, is the core of keyword rankings. We review the original design principle of the search engine, that is, through the keyword and the content of the article to determine whether the article is the most relevant, that is, we often say that the keyword density, the higher the density, our keyword ranking the better. But here again involved a problem, which is the higher the keyword density is easy, we can accumulate keywords. This is not the guarantee of the density of the keyword? So search engine to prevent this effect of fair cheating behavior, it took a filter calculation program. If the buildup is found, it will be punished by the search engine.

Later, Li's hypertext Link analysis technology solved the problem well. Let the keyword ordering become more fair. Perhaps, I said here, many friends will think that keyword density is the keyword and content matching is no longer important. In fact, it is not so, keyword relevance so far occupy a pivotal position. Because the link resources trading market establishment (typical is webmaster forum, such as A5, the laggards forum link Trading plate). So that the current outside the chain of resources can be established in a very short period of time, which also makes a good article of natural chain reference speed than a garbage station to accumulate faster than the purchase link. In this case, the quality of the content becomes particularly important. So let's look at how the relevance of the content is built.

2 Points of content relevance

First, content must be closely related to its own optimized keywords. Let's take an example: if you're working on a site that sells your company's products, you must ensure that the products you sell have a high degree of relevance to the keywords you choose and the titles and descriptions you create. In other words, it is not trickery, of course, only relevant is not enough, must be completely relevant. Whether you are a service or a real product. You can't find more than one keyword to match a product by expanding your turnover. For example, you this page is mainly selling SEO training services, then you do not recommend to optimize similar to the site optimization and other keywords. Although he is relevant, it is not an exact match. There are, of course, numerous examples.

Second, the content must be rich in describing every aspect of the keyword, and guarantee the number of times its keywords appear (density).

Of course, I have repeatedly stressed that we do not deliberately to accumulate keywords, but to consider the user's reading and understanding of the page, the more simple, the more fool the better. This saves the user's time. I went through a lot of product categories, many of the product category page is too simple, even only a production model and price. In fact, although these are important, but the information given is too simple, users want to see more detailed description of the product and Third-party views (such as other users of the product comments.) )。 Many friends say that it is difficult to find the user's demand point in different industries. Actually very simple, first, you can ask this industry users, of course, only as a reference, maybe they answer you is one thing, to the Internet inquires another matter. Second, I suggest you refer to Baidu know and Baidu Bar, the 2 large community inside the provision of a large number of users need information, just to the inside belong to your products, you can see a variety of user practical problems. And get this information to answer. So you can better do your product.

About the relevance of the content I said here, to sum up, the relevance of the content is actually the same as our primary school writing requirements are the same. The requirements of the composition is the appropriate text, and rich, no nonsense, add a verb description is a good article. In fact, we do the same optimization. No matter what page you make, you should consider the user first. Think more and write more. Then only need to meet the requirements of the search engine specifications can make the article's keywords have a better ranking. To obtain the flow of profit.

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Article Source: SEO Research Center www.moonseo.cn