Cooperation between social networks and the media

Social networks and the media, competing for the attention of users, are using each other's strengths to help them develop their products or content.

The collaboration between Twitter and the television media has come up with a new way: "Twitter amplifier" (Twitter amplify) to help the media to promote television programs. Twitter calls itself a "bridge" that connects itself to each "screen". Perhaps, after the television media, there will be magazine publishers, sports Center or music channels.

Social networks, such as Twitter,facebook, LinkedIn and Pinterest, are figuring out how to solidify the relationship with the media.

Here are a few examples of cooperation between the social networks and the media in this article:

Twitter: From Twitter card to NBA

Twitter launched this year to support a more multimedia type of Twitter card,twitter at the beginning of the birth of the text, links to the threshold of sharing the bar to the point, with the help of the Twitter card, the image, video, music, the field of sharing more open.

"The Twitter card feature will significantly increase user interaction," wrote one author in his technology blog. In many cases, a content is usually obscured by other content, it may be hidden behind a link, or hidden behind a short URL, if we can directly present the content to the user, this is a very good user experience.

Last week, Twitter and the NBA worked together to launch a fascinating review of the NBA live events. Adam Bain, the head of Twitter's global revenue, said that during the NBA playoffs, NBA digital will post a replay of live events on the Twitter page, and users can find the Adam Bern by searching for #nba to quickly replay the tag. In addition, there will be short commercials in the video. Twitter adds video content to the page to achieve its target of 1 billion dollars in advertising revenue next year.

Facebook: Movie book music will be the mainstream of app ecosystem

At the dive into Media conference in February 2013, Facebook's vice-president, Dan Rose, said Facebook expects the next trend in its app ecosystem to appear in the categories of movies, book-sharing discoveries and fitness tools.

On the film and video side, Netflix has finally joined the social-sharing function. A new stream of people will see movies and TV shows that many friends are watching. But Rose says Facebook will allow partners to use some of the data that users share, allowing developers to make better personalized referrals, and more from the return of Facebook to services like Netflix. and by sharing on Facebook, the service becomes an eco-circle that connects viewers and new content.

Similarly, the higher-level category of books is also a good category for personalized referrals on Facebook. By accessing apps and Facebook data such as Goodreads, users can find good books that really deserve their time to read.

LinkedIn: Acquisition of pulse use news content to enhance product activity

"We think that LinkedIn can definitely be a commercial news release platform. "In the official news release of the LinkedIn acquisition pulse, product director Dipp Nichard (Deep nishaer) described the purpose of the LinkedIn acquisition pulse.

Currently, LinkedIn has collected commercial news from different sources on its platform, with original, exclusive, high-end news content at the top of the page, with links to a wide variety of business news.

Currently with the Pulse content provider 750, every day more than 20 million users in the Pulse read more than 10 million information, with rich and high-quality content. And LinkedIn's social relationship is a trusted network environment, based on such a network environment filtered information, not only to provide users with a better reading experience, but also to enhance the accuracy of information transmission and precision of information judgments. This kind of powerful union is the modern network environment content and the social double victory.

The social process gives the Huffington Post a new dynamism

Today, the social media has become an inevitable trend in the media's socialization process. For example, The Huffington Post co-founder launched the NowThis News application in 2012, using a mobile, socially-"young Way" to broadcast the video.

In the NowThis team's view, young people no longer like to watch traditional TV news, they like social, mobile access to news information. Ken Lerer explained why he wanted to do now: "Our NowThis news meets the inevitable rapid changes in news consumption: digital, mobile, social and video--and that's what NowThis news Presents." "This social way makes the content of traditional media more deeply affect the most active network users-young people, so that the dissemination of media content to enhance the effectiveness of the traditional media to give new life."

Yahoo and Twitter collaborate to promote personalized content flow

Yahoo announced a partnership with Twitter last week, and Yahoo's homepage will integrate Twitter's flow of information, which will be implemented in the next few days, including the desktop and mobile editions. Yahoo says it plans to launch a "relevance and personalized Tweet" to the US market next to the news, which Yahoo may expand into mobile apps and overseas markets.

Yahoo chooses to consolidate Twitter's stream of information mainly based on social network has become one of the important sources of news, Yahoo home as a news site, to increase support for Twitter is to create a relevant news important step.

In February this year, Yahoo made a drastic facelift to the home page, changing the way the portal gave a messy impression, such as using a Twitter-like News Feed that was viewed indefinitely. In addition, audiences can also share content on social networks-users can log on to their Facebook account at Yahoo.

The more content that users share and shut down, the smarter the Yahoo algorithm is, and the more relevant content is brought to users.