CRM is struggling on the way to cloud computing

CRM, customer relationship management, at the beginning of the creation of the cause of the storm, the new management concept and the combination of software technology, and in the traditional CRM landed time is also paid a great price, in recent decades, many enterprises because this system has also received great benefits, But just towards the maturing of the CRM market is now going through a change, it seems to have a lot of traditional CRM system in the past is not a good thing, but CRM is still to go forward, otherwise really is naught. Traditional CRM users will also find the right path.

Cloud computing, has now been fried, in the Internet development on the road cloud computing should also have their own footprints, the emergence of cloud service model for many industries is more of a good news, and to a large extent can make it a better foundation of the enterprise, it based on the trend of the development of the poor, now cloud computing has begun to profit, And there are already a lot of cloud service providers appear, landing has been assured that, according to the relevant information, in the Asia-Pacific region (excluding Japan) in 2010, the implementation of cloud computing deployment has increased significantly. 45% of businesses are already using or planning to deploy cloud computing. Among these, our article focuses on what cloud computing can bring in the CRM field. 、

The pay model for cloud computing is largely favored by many companies, these enterprises have a characteristic, at present these enterprises really need the introduction of CRM system, and to a large extent because of the capital and other constraints, so just can use cloud computing to achieve a new development, Traditional CRM not only needs a good provider, before CRM for the entire company's customer-related things to the system, and also pay attention to the integration of other systems, which also determines whether it can be successful, after a lot of running-in, CRM must be guaranteed on the hardware, This is the only way to truly implement it. Now it seems to be a very strenuous thing, the flexibility of the cloud is really to change the key point of CRM, because the enterprise now pay according to demand do not bother to build a CRM platform, as long as we have enough customer information, and choose the cloud service provider, for a good communication, I think that CRM now seems like a simple thing to do.

The accumulation of traditional CRM in many ways is still a must for many providers of cloud computing today, although traditional CRM does have some difficulties on the way to cloud computing, we should know that cloud computing is not as perfect as it is now because many of the technology standards for cloud computing are not perfect, There is no reliable one on the security issue, the customer's many information to the cloud, which day in case of leakage, this risk who dare not bear.

Because the cloud is not an accident, it seems to me to be an accumulation because at present many of IT resources are in a state of idleness, the need for integration is there, so the cloud appears to be an inevitable, CRM is only one of the impact of a technology, but for many traditional CRM vendors this is not a loss, Many mature CRM implementations, not one in place, even with cloud solutions, are not a good way to go. It is necessary to truly be a culture of the customer.

(Responsible editor: The good of the Legacy)