Cross-border cooperation triggers a boom in custom phones

In recent years, custom mobile phones have been in hot pursuit, and in recent years more Internet cafes to participate in, cross-border cooperation to launch a custom machine, seems to rely on custom machine to hold the flow of imports, custom machine market will have any new developments and changes, we still have to wait and see.

Recently, the custom machine market is very lively, Baidu and Changhong to launch a 899-yuan intelligent machine; Grand will push double core thousand intelligence machine; Aliyun Tianyu little Wasp only 699 yuan;

360 aim at "low price high with 0 profit" thousand yuan Intelligent Machine, Tencent and Mirs launch 1G thousand Yuan intelligent machine ... Smartphones are becoming a new battleground for internet companies.

The daily economic news reporter learned that the basic strategy of several big internet giants is to copy the existing Internet advantage to the mobile Internet, and to rely on custom mobile phone to hold the traffic entrance. These internet companies, which are accustomed to implementing free strategies and holding large sums of resources, are bound to have a vertical ferocity against the price of smartphones.

Baidu: Mobile search to become a bright spot

May 15, Baidu and traditional home appliance manufacturers Changhong launched a low-cost smartphone, joined the mobile phone war. This is the second Baidu launched a deep embedded in its application of smartphones.

This low-end market-oriented smartphone hardware configuration is not high: 3.5-inch screen, 3 million-megapixel camera, 650MHZ CPU frequency processor, retail price between 700~899 yuan, the use of China Unicom underwriting mode, the first batch of procurement of 1 million units.

At the end of last year, Baidu has cooperated with Dell to launch a high-end smartphone with Baidu platform, but because of the high price and other reasons, the market response is flat. Compared with this mobile phone, Baidu launched the Low-cost intelligent machine to take the whole industry chain of cooperation mode, by the Changhong OEM, Foxconn production, Unicom, Baidu Embedded Cloud operating system.

However, Baidu entered the low-end intelligent machine, will be with the Internet manufacturers Grand, Ali, 360 and other forms of head-on confrontation.

In Baidu Mobile Development Department director Yue view, although the Thousand Yuan Smart machine competition has been unusually fierce, next year may be a lot of enterprises will withdraw from this market, but this is the opportunity of Baidu. He believes that in the case of hardware is not profitable, how to rely on software and services to make money to determine the key to success or failure.

In fact, smartphone "software + hardware + Services" has become the industry recognized model, but to really make money through software and services, there are still difficulties. Apple, for example, is still far less profitable than the iphone, ipad and other hardware products, although the App Store brings together the best apps in the world and is split with developers.

Baidu Technology Vice president Wang Jin to "daily economic news" that Baidu's mobile internet business model is the most mature, with a good liquidity. Deep cooperation with Baidu smartphone does not rely on selling hardware and selling software to make money, but through mobile search ads, paid applications, mobile applications, such as advertising and other ways to share with partners, reduce the price of mobile phone sales. Baidu Mobile search and mobile phone manufacturers and other distribution channels to share revenue. It is understood that the current Baidu in China Mobile search market share has been more than 50%, of which 80% of the brand Android phone pre-installed Baidu search.

Currently, Baidu has a slight profit on mobile search. In addition to the Yue advantage of mobile search, Apple's Siri and other voice functions do not yet support Chinese, which is the opportunity for Baidu, says the company.

Wang Jin said that the future of Baidu and mobile phone terminal cooperation model has three kinds: one is the built-in mobile search, such as single application, the second is the overall service pre-installed, the third is the ultimate cooperation, carrying Baidu cloud intelligent terminal Platform.

In the thousand-yuan intelligent machine Strategy, Wang Jin pointed out that Baidu will try to layout the latest Baidu cloud operating system, and add more partners. He revealed that Baidu is working with many domestic and foreign handset manufacturers, the future is expected to launch a different price of smartphones.

Alibaba: Layout Mobile payment

With Baidu for the domestic three internet group Alibaba, its Aliyun and the days of Lang launched a small wasp smartphone, the price is only 699 yuan, while the built-in 500 yuan Taobao shopping red envelopes. It is reported that Unicom users access to the corresponding package fee return, prepaid 999 yuan can enjoy 0 yuan purchase machine. Alibaba has made the smart phone the price of cabbage.

Aliyun PR director Ziling told the Daily economic news that internet companies are completely different from the traditional handset makers. "For internet companies, portals and conversions are the most important, and the layout of smartphones allows internet companies to get a long-term user for every phone they sell, which is why Internet companies are willing to lose money to buy users." And companies that lack input on smartphones will be affected by future performance. ”

Ziling further explained that smartphones are becoming an important tool in people's lives, consumers will use mobile phones to make a lot of mobile payments, which is the key to Alibaba layout of smartphones. "We have a deep bottom of the Aliyun mobile phone development, will be Alipay fully embedded in the smartphone system, users can use the mobile phone number and Alipay account binding, without cumbersome login procedures, you can make convenient network payments." ”

He also noted that cloud-based Web applications are an important feature of Aliyun handsets. "At present, the industry is generally locked in the development of Android and its applications, but we are more optimistic about the future of cloud-based Web applications, but also in the mobile phone built-in application store." Web applications are characterized by cloud installation and operation, and instant storage and invocation of data, which will have broad commercial prospects in the future. ”

Earlier, there was news that Alibaba is carrying out the acquisition of the Tianyu Lang Tong. In this connection, Ziling said that at present Aliyun and Tianyu Lang Tong's partnership is just like Google and HTC. Aliyun is responsible for providing the operating system to the handset manufacturer, and assists the manufacturer to carry on the machine development, future partner is not the Tianyu family. "We are also working with another domestic handset manufacturer, and soon there will be new products to launch." ”

360: The flow in exchange for electricity dealers discount

In the face of Internet companies in a large layout of smart machines, 360 as a hand over 400 million users of the Internet enterprise, also can't restrain.

May 14, Qihoo 360 chairman Zhou after the announcement of 360 will enter the mobile phone industry news after the first public 360 mobile strategy: Do not do the hardware, do not brand, only to do customization; based on the "help traditional mobile phone manufacturers to achieve the Internet transformation", to make the lowest price in the following mainstream configuration smart machine.

To this end, Zhou for the 360 customization machine set a series of indicators: the price as far as possible in the 1000~2000 between the CPU configuration of the minimum 1GHZ, while will ensure the quality of the parts of the handset, providing quality cameras.

Zhou 祎 announced details, and the previous Huawei's version of the discrepancy.

Just before, Huawei's terminal chairman, Yu, said in a media interview at the 2012 Global Mobile Internet conference that the handset uses Huawei's operating system and is sold by Huawei's channels, and Qihoo 360 offers only a safe solution.

No matter what the way to cooperate, 360 into the smartphone field has become a well-established fact. So, in the context of Internet bosses plotting mobile internet, facing the immature profit model, how can Zhou leverage its advantage in the PC era to pry mobile internet?

360 The first problem to be solved is to attract users in the mobile Internet, the new traffic depression. Zhou that 360 mobile phones and several other Internet companies to push the phone thinking completely different. In his view, because most of China's electricity companies are 360 of customers, so 360 can be exchanged in order to exchange the way the electricity dealer's website discount, and then subsidize the handset manufacturers. At the same time, 360 of revenues from custom-built handsets, such as browsers, search and gaming services, are also split with handset makers.

However, senior Internet person Bo that the mobile Internet is not like the PC, the single operating system (Windows) occupies an absolute leading market share. "The mobile internet age, the pattern is more complex, the interests of more, the virus is no longer a universal problem." "On the other hand, mobile Internet applications and services more complex, hardware terminals personalized, no product can be all-inclusive."

This means that 360 of the "main" security concepts are hard to make money on a secure business when replicating PCs in the mobile internet world.

Huawei: Lock 10 billion intelligent terminal requirements

Huawei, which has 9 billion dollars in consumer-end sales and has been in the smart terminal for 3 years, has given its target this year.

Huawei Terminal Department responsible to the "Daily economic news" reporter said that by 2020, people, people and things, things and things and other organic interaction will lead to more than 10 billion intelligent terminals and 50 billion of the connection demand, Huawei is locked this trend, strengthen the layout of the end product.

"In the future, the networking of people and generalization will promote the deep integration of the real world and the virtual world." As an integrated sensor, smartphones, including GPS, accelerator, compass, camera, microphone and NFC (short-range wireless communication technology) and other functions, will become a real world of important awareness tools, and become a reality and network connected to the important interface, which will open a new business model. said the person in charge.

According to earnings, 2011 Huawei consumer Business sales revenue of 44.6 billion yuan, an increase of 44.3%, of which terminal shipments near 150 million, the growth of 30%, mobile phone shipments 55 million units, smartphone shipments of nearly 20 million units, the year-on-year growth of more than 500%. Smartphones have become an important source of business and revenue for Huawei.

It is understood that the current Huawei mobile phone has covered high school low-end market. Huawei has been moving into the high-end smartphone market since 2011, and has now overtaken Apple to enter the top three in the Chinese smartphone market.

The person in charge said, "2012 high-end intelligent machine market will appear shuffle opportunity, is also the focus of Huawei strategic layout." Our strategy is to build the flagship machine brand, to the high-end models to expand market share, and then to support the size of high-quality smart machines market. Unlike previous telecom operators, Huawei terminals are turning to consumers. ”

He also pointed out that at present, Huawei has begun to tighten its own channel layout, through the social and E-commerce and other diversified models, online under the full expansion. Huawei's final sales revenue in 2012 is expected to target 9 billion dollars.