Data analysis and collation of the mainstream SNS website in China

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

2008 Domestic Internet industry to me the deepest feeling is: suddenly as the night of spring rain, SNS sites have flocked out, the former school, occupy the seat, in the home, happy, together, ants, watercress, after 5G,TW, the domestic SNS domain into the warlords stage.

In recent months, colleagues around the busy bubble SNS, webmaster Circle of Friends is extremely fanatical, a period of time, 11 o'clock in the morning QQ group is one after another to buy and sell slaves yell ... And at the same time in large and small QQ group can see friends hair of each SNS website registration invitation, the mailbox is also so. As a then, in everyone under the bombardment, in the size of SNS sites have registered an account, with everyone to play.

Last week at the same time saw 2 articles "Robbin:sns I see" and "SNS website user churn rate is amazing", originally also want to write some of their own views of SNS, but because the two high man has the domestic SNS website analysis is thorough enough, and front many predecessors also to SNS have various definitions, So I had to sort out some of the data and borrow pictures to talk.

The following data I only sorted a few I commonly used to imitate Facebook SNS site, friends such as friends, 51, billion friends and so did not include. (The cut-off date for the following data is 2008-7-21)

One, the SNS website Alexa rank:

As you can see from the diagram above:

1, the network of the eldest brother position is undoubtedly, the site traffic has been basically in a stable state, and then need more efforts to promote the intensity of the. (Campus is also SNS website only spent a lot of money to do promotion)

2, Kaixin Goson. The day ranking has entered 1000, only chasing watercress. If you can rule out Alexa cheating suspicion, then his progress is undoubtedly let everyone be impressed.

3, the domestic network to stop before. The IT community has made it into the world, but with the movement of the IT community to 5G and TW, the development in the domestic world seems to be a bit weak.

4, 5GSNS development momentum. The March average was still at 100,000, with the January ranking and the top 50,000 in the day.

5, everyone is progressing, only a net in the back.

Second, the SNS website traffic (estimated by Alexa):

The flow here is based on Alexa estimates, not necessarily guaranteed accurate. However, the following points can still be drawn:

1, the highest per capita PV is happy net. WHY? I think such a high PV should be the "slave trade" and "parking" that the contribution of the several components. ----personally: For the 6000 reward, I almost put the friends at home to the happy net came ...

2, 5GSNS PV is also very high, reached the per capita 34PV. This I feel very much, since my last article "Film and Television website analysis-mtime Time Network" was keso to share, a short period of 6 days, before and after by more than 10 friends to share, up to now read more than 3000, comments nearly 70. This effect is more difficult to achieve in other SNS. So, the feeling that gives me is 5G user interaction is very strong.

3, the net per capita PV is only 2.7, for this number I am surprised, at least from this point to see that the user interaction is very poor. In my previous impression, PV per capita only 2.7 of the sites are mostly spam sites, traffic sources are generally rely on SEO or ad. But the seat is not a spam site, why? I can't think of a solution.

4,web2.0 Master Xie and Wheat fields, in the field of SNS research should be quite deep, but two masters to build the site, per capita PV is only about 10, the countdown, also let me wonder unceasingly. Does it show that the master's theoretical skills are far greater than the actual hands-on ability? (Personal doubt, hope will not offend the two masters of Xie and wheat fields)

Third, the SNS website data content statistics:

1, the number of registered users and UGC part of the largest amount of data or the school and watercress. The data on the net (the part I marked with blue) has made me feel a high void. Watercress in the per capita log of 6, is other SNS website 4-7 times, each group average topic number is 31, is other SNS website more than 20 times times. Watercress early is to book reviews and film reviews mainly, and then add SNS function, so his per capita UGC data in several SNS site is the highest.

2, a network of log number and topic data I did not count out, who have the data would like to give me a copy.

3,TW and 5G registered users are basically equivalent, whether this can explain: in the "It Circle" of the "Internet Circle", more active users are only so much? If we want to develop, we should dig deep into the Internet circle. or expand to the big it circle? Although I call myself the IT laborer, But this it and other it also belong to the Insiders state

Four, the SNS website search engine included and PR value:

1, Watercress SEO data is the most impressive. I have been thinking about why watercress did not spend money to do the promotion of the situation, how to develop to the present. Later, my friend said Watercress is based on the spread of Word-of-mouth development. But today I checked the SEO data, I think the current watercress in the day IP, there should be a considerable part of the flow from the SEO, this ratio should be around 40% ...

2, the campus of the SEO do some bad. I remember a few years ago 5460 alumni had a leak user information incident, at that time was caused a great negative impact. However, I do not know why the current net of the net can be openly all the user information exposure and search engine, who can give an explanation?

3, at home, happy, TW, ants and other SNS sites, because of privacy settings, the search engine crawled pages almost zero. This raises 2 questions: One is for the SNS website such as happy net such to action, interaction, component function mainly, if cannot produce the content data, the light depends on those new component, new game, can attract a user how long? How much follow-up sustainability? Second, some SNS sites (such as 5G, home, etc.) UGC Data part of the SEO how to do? Because it involves privacy issues, if completely give up SEO is equivalent to losing a lot of traffic input.

Five, from Baidu Index to see several major SNS website:

1, the net Baidu index total already surpassed 100,000, its website name already entered the top ten of domestic popular Internet stations. This shows that the network to promote the work is done in place, and its website visibility and brand influence has been basically shaped.

2, Happy net Baidu index sum close to 5000, among them "happy net" This index is rises from June 25, a short period of 25 days, its index from 0 soar to the highest 5600 then fall back to the current 3500. Do not know happy net is to use what method. Is it simply relying on word-of-mouth spread?

------------------------------------------------Finish------------------------------------------------

Summary: In fact, write here has no need to sum up, lest be treated as a SNS website gunmen ... I hope this article can give some reference to the study of SNS friends, and play a role in the ...

(The above data are obtained through the analysis of the site, do not ensure the authenticity of the data, only for reference purposes)

Chen Zhongwei (Echo), first in this paper http://echo.itbulo.com/QQ:10686586