"Desires and sins" between Internet products and human nature

In today's most popular words, good products and services must find the user's pain point. The empiricism of the Internet can actually help us to judge and find these pain points and needs, but if we go back to the origin, then the user's pain point, demand or what is the desire to live? And what are these essences? How does it affect our lives? Perhaps, to find these answers, beyond empirical science, Philosophy and religion are the best ways to answer these questions.

In fact, in this article, the small part wants to try to avoid those religious colors and beliefs, only borrow seven of the basic concept of sin, to express the innate and invincible desire or original sin, which does not involve praise and praise. And these seven desires are rooted in the deep structure of the human brain, just like the underlying architecture of the hardware, which you can only read but never modify. The cognitive and rational forms that human beings acquired from the day after tomorrow may not always be able to cope with these innate desires, but allow them to manipulate our actions and let us bear the consequences. In the film's Seven sins, the offender treats himself as a law-enforcement representative of God and then one line for those who commit the seven kinds of crimes. But back in our real life, when the Internet is now a necessary condition for human evolution, like Transparent air, is the application and service that the Internet brings to us as priests who help us to improve or even get rid of these desires and uphold human faith? Or are you making full use of the demons that humans are born to curse and let these desires multiply and spread?

I. Lust (Luxuria)-excessively strong or indulgent sexual desire

Fancies's adult website, from the backward era of dial-up Internet, adult sites have been standing still, facing more sophisticated network monitoring and strict legal sanctions, it is still through the transfer of servers overseas, Web site updates, community information, QQ group discussion, such as playing cat and mouse games. A long time ago, or a small white user I have been to these stationmaster selfless dedication and heart, like many people think of them as to the vast number of otaku spread the gospel and no desire for the spiritual mentor. Later, they also have a healthy profit model, but also profiteering. In fact, from the ancient times carved on the rock wall of people blush to the heart of the picture, to the adult books after the advent of text and typography, to the adult videos and adult discs brought about by the maturation of video technology, human beings have been poor at all, using state-of-the-art technology to make products that carry human desires, and with the development and maturation of internet technology, The appearance of adult website is also inevitable, it also will share information, free to attract users, the flow of the typical Internet business model to play to the extreme. Desire encourages the user to patronize, and these sites will accumulate the flow of traffic to maintain the operation and gain benefits, the desired. There are two more important significance, first, the adult website is the earliest "online education" site, teaching effect is remarkable, peach and plum all over the world; second, adult websites are the first local Internet companies to launch a global entertainment product agency.

Ii. Gluttony and greed (Avaritia&gula)-Hope to occupy more

Gluttony is defined as indulgence and alcoholism, and Dante's explanation adds to the excessive hoarding of food. Greed means wanting to occupy more than you need. The two are essentially similar in nature, meaning that they want to acquire more than the limited human needs.

Comment on the timeless sunshine of tools, human pursuit of food is always never stop, before through media advertising, friend referral and field visits to find food to meet their greedy appetite, and now the Internet in catering services to provide us with more scientific classification, clearer rankings and more objective evaluation, Also through lbs to carry out more active and intelligent push, and the appearance of group buying so that we can enjoy a variety of delicious food prices. In recent years, the quality of life in the electrical business and Weibo marketing number is to enable users to find the world's food. These products capture the impulses of human gluttony and try to cater to the needs of gluttony.

But the function of these products is different from the original sin of gluttony, the meaning of gluttony is that humans indulge in appetite to eat more, but "people do not eat also, fresh can know taste also", and these products are to help us improve the quality of eating. In short, although these products from the impulse of human gluttony, but still in good direction to achieve some correction. At this time, we have been nailed to the table is not on behalf of God's law enforcement, but our intimate Internet food assistants.

Iii. laziness (Accidia)--a waste of time

From the point of view of Dante's theology, laziness is "failure to love God all by all, not to be full of the spirit of loving God, not to love God with all one's heart", which manifests itself in laziness, cowardice, ease of gratification and lack of responsibility. Although the definition of Dante is based on strong religious belief, the "easy to meet" and "irresponsible" are indeed the most appropriate explanations for laziness, both of which are "eager" and "Wasting Time". It is more difficult to judge laziness morally than to define laziness. Laziness encourages the invention and use of tools to become the fundamental driving force of human technological innovation, and, personally, we want to do everything we can to overcome laziness and make ourselves more diligent and hardworking, and the ultimate goal is to enable ourselves to enjoy a certain "laziness" at some point in time. ”

1. Short video and memory fragments, the advent of video breaks the absolute rule of words for our senses and even our thoughts, as mentioned in "shallow", our brain is now being reshaped by Internet technology, from receiving a small amount of information, deep thinking into the face of massive information, shallow thinking, so among the many information carriers, We are most interested in videos that are the most expressive, attractive, and at the lowest level of information.

Prior to the advent of the video site we have been through a wealth of Internet resources and convenient download technology to enjoy the video, but this need to take the initiative to find, on the other hand, it takes time to wait for the download to complete. Video site appears to solve this problem, the initial video site resources are not rich enough to the extreme quality, but their existence has been reminding users, you have a next to open that look and you do not know what the novelty of the video library Oh! They have repeatedly distracted users, repeatedly letting users hold " Take a break, come back at once "mentality but because the site's recommendation and jump more and more away, waste countless time but unaware. As a result, early video sites and current short video causes users to be lazy mainly because of the transfer of user attention.

Iv. Anger (IRA)--the urge and action to hate others and generate retaliation

Dante's explanation of anger is that an abnormal feeling caused by disgust exercises the desire to punish others in addition to the power conferred by the law. Wrote here many times mentioned Weibo, after the post was issued a friend asked me why the microblogging so harsh, you do not know how hard others. I did not say that Weibo is not good, but it is thanks to Weibo, because Weibo will be the human nature of many of the dark show and enlarge, let us see more clearly, this actually helps us to reflect and amend.

The Swarm is also angry, and many of the seven evils are interrelated and reciprocal, and anger stems from the greed mentioned above and the jealousy that follows. Some micro-broad v out of the greed for power and business interests, to do everything possible to maintain their authority and influence, once the other people stand up to challenge, immediately on Weibo angry, meaning to tell the fans "brothers to me!" (Not the brothers and I) ", Gana of the research in the study found that if your microblog friends sent a very angry microblog, you will also be more likely to follow the anger. This is even more so when your microblog friends are opinion leaders.

V. Jealousy (Invidia)--hate others for their possessions or other good things than they are rich

1. To connect the envy of the world, jealousy, like greed, is a sin caused by an insatiable desire. Greed is often related to material possessions, while jealousy is related to the spiritual aspects of love and the success of others. As Dante says, jealousy's fondness for his assets has become a desire to envy the owners of other finer things. Jealousy is the result of greed, and the consequence is anger.

Jealousy stems from our own horizontal comparison with others, it is not an absolute concept, but a comparison of the gap and "why he has my" mentality. Before, we and the other side of the way to compare the main line of the various parties, when you from the 15 flat rental room to go back to the reunion of the students, but found that your eyes of the learning slag has become the hometown of tyrants, you want to not envy is difficult. But the frequency of this kind of offline gathering is low, and in the case of face-to-face communication, everyone will be more convergent. At that time, each of us is an information island, unable to carry out efficient, rapid and real-time updated information interaction, so we are less likely to be stimulated, the source of our envy is relatively limited.

But Winkle's internet has brought an atrocious social networking site, from the early Chinaren alumni, to the later campus and QQ space, and then to the current microblogging and friends circle, a time our classmates, friends all kinds of information are within reach and maintain continuous updates, and "You may know Him" And so the friend recommendation function also expands your information source, expanded we can crosswise contrast the range and the crowd. The flow and transparency of information makes it possible to know each other's situations at the first time, which gives us more opportunities for horizontal comparisons than before, making us more susceptible to jealousy. Whenever we use social tools, we will be "why the school slag has become a tyrants", "Why peer partners can go to Ma Dai and I have been in the meadow", "Why the big guy to go to Australia skydiving and I now want to jump" and so on issues such as jealousy desire. Even those high social celebrities and micro-great V will be jealous all the day. "How did this SB's zombie powder go up again?", "His ' first screenshot, waiting for the small secretary to delete the post ' success again!", "he was invited to tea again ..." and so on.

Vi. arrogance (superbia)--obsession with oneself and cruelty to others

We and the Internet: Pride and Prejudice, when I recall the typical arrogance of Internet products, but found that almost all Internet products are related to arrogance, and even all human behavior, between people, people and things are arrogant, but we have never found. I need to start by stating that the arrogance here is not what we usually think of as a great derogatory pride, but a human attribute, or even the property of everything in the world, it is the "I" can become "I" reason, is a stress of self-protection, completely does not involve the praise. Writing here, I also finally understand why Dante should be arrogant as the first sin. There are two reasons for jealousy, the subjective reason is our own greed, and the objective reason is other people's arrogance.