Differences between male and female students ' preferences in mobile phone content

After the investigation of Tencent mobile phone users, we found that male and female students on the mobile phone content preferences are the most obvious: girls for songs like quiet, small fresh, sweet style, see Romance city novels, entertainment and fashion information, play mobile games are leisure, music class; instead, boys prefer inspirational, dynamic songs, Look at the strange fantasy novel, pay attention to domestic and foreign news, military, sports information, playing racing, shooting, fighting type of mobile games.

Girl Key Words:

Genre: quiet, small fresh, sweet, want to cry;

Books: Romance of the City, Life/health/tourism;

Information: Entertainment, fashion, female/emotional, constellation;

Microblogging: Constellation, entertainment, emotion, food, fashion, tourism;

Games: Leisure, music, simulation management, puzzle, chess card;

Male key Words:

Genre: Inspirational, passionate, lonely;

Books: Fantastic fantasy, humanities/history/military;

Information: international/Domestic news, science and technology, military, sports, automobiles;

Weibo: Funny, news, movies, sports, beauty;

Games: Racing, shooting, fighting, action adventure, role play, sports, strategy;

Body

This is a survey of Tencent mobile phone users to analyze the differences in content preferences of mobile music, information, microblogs, e-books and games for users of different ages, genders and platforms. Share some of the more interesting research data and conclusions below:

Key Conclusion 1: Mobile behavior of a typical user

ta like to listen to pop songs, like those recently popular network singers, especially easy to be moved by the sad genre;

ta like the odd-man fantasy, the romance of the urban category of the network novel;

TA is concerned with international/domestic/social news and entertainment news;

ta with Twitter to understand news and friends dynamic, and funny microblogging is TA favorite;

TA use mobile phone to play games, love Leisure class and action adventure game;

• Of course, ta must chat with mobile phone.

Music-popular, sentimental songs most popular

Chart 1 types of songs that users like to listen to on their phones

Chart 2 The style of songs that users like to listen to on their phones

Reading-Fantastic fantasy, the romance of the city and other online novels are mobile phone users favorite;

Chart 3 Information users like to read on their mobile phones

Information-focus on international/domestic/social news, entertainment news;

Chart 4 information users like to read on their mobile phones

Weibo-most like to watch funny, news type microblogging and friends dynamic;

Chart 5 user favorite microblogging content on mobile phones

Games-Leisure class and action adventure category is the user's favorite mobile game;

Chart 6 games users like to play on mobile phones

Key Conclusions 2: Gender is the most important factor influencing content preference, 70, 80, and third, the difference between 70 and 90 is obvious, 80 is the characteristic of two groups; the differences between Android and iOS are not obvious compared to user attributes.

Music-girls love quiet, small fresh, sweet, want to cry, boys more love inspirational, passionate, lonely.

Chart 7 different sex like to listen to the song style

Read-Girls love romance City, Life/health/tourism; boys love Fantastic fantasy, humanities/history/military.

Chart 8 Books of different sexes like to read

Information-girls love entertainment, fashion, women/emotions, constellations, boys more love international/domestic news, science and technology, military, sports, automobiles.

Chart 9 information of different sex likes

Weibo-girls love constellation, entertainment, emotion, food, fashion, tourism, boys more love comedy, news, movies, sports, beauty.

Chart 10 different sex like Weibo

Games-girls love leisure, music, analog management, puzzle, chess and card games; boys love racing, shooting, action adventure, role-playing, fighting, sports, strategy games.

Charts 11 different sex favorite games