Domestic Cloud computing SaaS enterprise application needs to be improved

SaaS based enterprise applications, can be said to be personal social products, efficiency tools, traditional enterprise software development of the product, it seems that inadvertently, domestic enterprises on the application of SaaS companies have sprung up. On the other hand, with the popularity of mobile internet and cloud computing, these SaaS enterprise application companies are also offered opportunities for entrepreneurship and development. Whether it is 35 of people's entrepreneurial team, or already have a certain strength of the traditional well-known software companies, even a well-known internet company, individual product managers are optimistic about the venture's blue sea, so it seems that the blue ocean soon has become the Red Sea.

From a friend who consulted at Deloitte, they have seen the next two or three years as an explosion of SaaS companies or teams. He told me: in the next two or three years, the Global SaaS enterprise software market average composite growth rate will reach more than 30%.

"The store" has, the customer has not, the SaaS real "Red Sea" has not appeared

However, in the author's opinion, the present situation is not the Red Sea, how to say? It's like a market in just set up, we all pay to rent the façade, and not many customers to buy food. At present, all kinds of companies to do business applications are in a market-building process, when the market formation, so that users have the choice of time, the Red Sea is really beginning to form. In this regard, I will do some analysis of the following:

1, based on the Enterprise 2.0 concept, a variety of similar domestic products emerged

The Enterprise 2.0 concept is an exotic product, I think of it as the ancestors of SaaS enterprise application. As early as 2006, associate Professor Andrew McAfee of Harvard Business School has put forward this concept, according to individual understanding, the scope of Enterprise 2.0 is broad, including the following two categories: 2010 Yammer, Chatter, jive and other types of enterprises The industry is the core of social networking similar to Twitter's corporate social platform, after 2011 years of product segmentation, but also a project collaboration for the purpose of the project collaboration platform, such as: Trello, Podio, Basecamp and so on.

Both of these are the main representative applications of the 2.0 concept of enterprise. Imported China, many domestic companies or entrepreneurial team to see the Enterprise 2.0 of the future, according to domestic demand for SaaS products to deduce more "localized" form and function, in fact, can be called a kind of innovation. According to the simple classification of product positioning: Corporate social platform, foreign yammer, domestic Tita, enjoy the sale of customers, such as project collaboration, Foreign Trello, Basecamp, there are teambition in the country.

2, the product demand exuberant degree

What is the demand of domestic SaaS enterprise application? A survey of 302 employees in China, launched by the company, commissioned by Microsoft, found that 84% of Chinese business people think social tools help improve their productivity, significantly above the global average of 46%; 47% Chinese employees think the companies they work for underestimate the importance of social tools; 79% of employees believe that social collaboration tools facilitate collaboration among employees in their work and help strengthen teamwork; 80% of Chinese employees want to be more involved in the decision-making process of introducing new technologies and tools into their businesses; 61% Employees are willing to pay for the use of SaaS-type enterprise collaboration tools to increase the efficiency and cost-effectiveness of the enterprise.

Although the above investigation scope is small, and the attribute of the investigation enterprise also has the very big influence to the investigation result. But at least in companies that are interested in Microsoft (Microsoft is primarily a PAAs and SaaS layer in the cloud computing field), the findings are no doubt good news for SaaS companies – although not a large number of customers have yet to buy, the potential for domestic demand for corporate social platforms is large and small, with teams pouring into the The reason for the domain.

3, survival is a challenge, profitability is a challenge

Since the domestic area is still in the stage of building the market, then who will be able to survive in the end, who would have to make a huge profit.

Different sizes of companies and entrepreneurial teams have their own development tools and weapons, some take a large amount of venture capital and put forward the use of software is completely free, and some with the experience of marketing means crazy propaganda, and some believe that the experience of better products to win users.

In the last few days, the author met two companies in the Beijing Communication exhibition, one is the retailer of corporate social platforms, who say that the team's strength lies in the fact that core members have many years of experience in enterprise products, while the other is a relatively young, teambition team represented by the project collaboration platform, They are more focused on providing better product experience and visual sense to win.

If you want to get into the cloud from the SaaS enterprise software, you will either have the resources that others cannot immediately have in the marketing system or the talent pool, or you will have to give the customer a better experience through the product itself. This competition is a resource and product competition, according to the personal point of view, the product experience can grasp the user's heart, for users who have the world. And the time to live can not be ignored, more than a few days means in the market foothold. At this stage, survival is far more important than profitability.

From the Chinese characteristics of the market point of view, may be a strong financial support, in ensuring that the product is easy to use on the basis of free will become a market competition into the Red Sea after the mainstream trend.

The prevalence of this cloud-based SaaS product in China will take a while to form a climate, due to the problems of data security and safekeeping, and the long time users are accustomed to using pirated enterprise products for free. This trend is like the original Taobao shopping, the need to slowly form, when the credibility of the mechanism gradually improved, users will also be able to ease the choice of more convenient and efficient way of working.