Domestic cloud storage industry may be plunged into vicious competition

China's cloud-storage industry is at risk of vicious competition before it really starts to thrive.

August 14, 360http://www.aliyun.com/zixun/aggregation/17539.html ">, which has always been the market spoiler, announces that its cloud disk service will provide 360G of free space for every user." Before that, Baidu, Jinshan two companies have just announced that it will provide a large capacity of the cloud storage users free space.

In this leapfrogging competition, there is no more meaningful wrestling to remove capacity. Operators of simple and crude market means, so that the entire industry from vicious competition is only one step away.

Simple and crude capacity competition

This round of capacity competition is starting from Baidu, July 23, Baidu Cloud announced, those who participated in the Baidu World Congress activities to pick up 50G users, as long as 0.1 yuan can be renewed for one year, and has received 100G users as long as 0.2 yuan can be renewed for one year.

In the view of the user, this preferential activity appears a little chicken, first of all, this is Baidu World Congress preferential users exclusive activities, and then inexplicably set a pay threshold, although not high, but eventually a little trouble. However, Baidu is quite proud of this, its propaganda caliber called this "Baidu has other industry peers can not match the mind."

But soon, Jinshan will compete to upgrade. August 12, just completed 20 million U.S. dollars financing Jin Shanyun announced that from now on, Jinshan Quick Disk personal version will launch "100G Space Permanent Free" program, regardless of new and old users can get 100G of permanent free space.

Hundred g space, permanent free, these words caught the media eyeball, by contrast, Baidu Cloud renewal activities immediately appear unnecessary.

However Jinshan also did not have the scenery too long, two days later, 360 cloud Disk announces, will provide 360G permanent free space for each user. Of course, according to the 3,601-way style, this 360G is split into 100G pc users, and 260G of mobile phone users in two states. If the user really wants to have 360G space, must simultaneously become 360 cloud disk's PC end user and the handset end user. Zhou cheap, not so good account.

Users ' real needs are obscured

In fact, capacity is never a problem that the cloud storage industry needs to address. For example, Tencent's cloud storage products "micro-cloud", can be found that the micro-cloud album is never unlimited capacity of storage, can be called unlimited capacity. In this sense, capacity is not a problem at all, now the industry participants take the volume of the article, in fact, is in a "pseudo problem" loaded model to do, it is difficult to escape speculation suspicion.

In this hype, the user's real needs are being masked: easy access, fast speed, stable and reliable security. Compared to these problems, capacity is not important, in the departure from the premise of convenient and fast, and then large capacity is also a fake, after all, if the download upload speed is too slow, the so-called cloud service is not as useful as U disk, not to mention the vast majority of users can not use so much space.

But capacity is one of the most intuitive and easy to quantify indicators, so these companies are willing to make a fuss over this because they have the most communication effect. As for the user's real and urgent needs, by contrast, it is somewhat "thankless" feeling, naturally no one is willing to devote more energy.

Although on the surface, the capacity competition among cloud storage products is beneficial to users. But this kind of simple rough "blows and kicks" type of competition behavior, it is easy for the enterprise to ignore the real interests of users, more people from the smell of a vicious competition.