Domestic second-hand car manufacturers rise many businesses have raised "knife and fork Soup spoon"

Absrtact: China's electric dealers never lack a new field, new bright spot. From the beginning of 2012, the automobile electric business gradually entered people's vision, especially the second-hand car electric business platform, in the traditional yellow cattle trade for the mainstream of the industry in the second-hand industry, broke through obstacles, began

China's electric dealers have never lacked new areas and new bright spots. From the beginning of 2012, the automobile electric business gradually entered people's vision, especially the second-hand car electric business platform, in the traditional yellow cattle trade as the mainstream of the industry in the second-hand industry, breaking through obstacles, began to emerge, a sudden rise.

In many businesses have raised "knife and fork soup spoon", try to carve out the old-car market this piece of "big cake" at the same time, the electric business platform is also in bold business model innovation, because who can choose the right model, who can run to win the market, the more cakes will be. At present, the electric business platform according to its own resources and strength of the situation, respectively, choose to enter the C2B, business-to-business, Consumer-to-consumer and other market segments, and according to the characteristics of various market segments, to create a different form of business model. The following small series for you to share the current domestic second-hand car electric business main classification, the different development path and the related restriction factor as well as individual to the second-hand car electric trader's development prospect some humble opinion.

Classification of domestic second-hand car electric dealers

At present, the domestic second-hand car electric dealers can be divided into life service platform and vertical web site two. Life Service platform category mainly refers to 58 with the city, net, with the city network, Xiamen small fish Network, such as information services platform, this type is mainly the site to provide information on the release of the site more focused on the bicycle service, the flow is relatively large, users have a strong sense of consumption, the two sides can deal privately, the site does not involve trading level The second is vertical web sites, vertical sites are divided into two kinds, one is 51 car network, the second car network, mainly to provide information release, the other is 2,732 hand car trading network, car easy to shoot and other sites, not only provide information platform, has also formed a closed loop trading.

Different business models of domestic second-hand car electric dealers

Choose a different business model, the development path is not the same, according to the domestic second-hand car electric business classification of different also produce two different business models.

1 Vertical subdivision does not involve the transaction shopping guide mode

This model with 582 handcart, Sohu second-hand car, market second-hand cars, 51 automotive network and other platforms for typical, this model includes all the Life service platform and the vertical distributor does not involve online transactions in some sites. This model relative to auction mode, operating level relatively simplistic, only to provide a shopping guide platform for information release, providing a variety of supply and demand information, so that owners and car buyers through the platform to contact each other, to reach a deal, the enterprise does not involve the transaction level.

Concrete platform way: like this vertical subdivision of the shopping guide platform, the structure of the model are almost, generally divided into I want to buy a car, I want to sell cars, vehicle evaluation, such as three parts of the service. As described, three pieces of content, vehicle owners can be published through the platform to sell information, divided into personal release and car dealer release, car owners can be filtered through the class purpose, so that the selection of their own satisfaction with the vehicle, and vehicle evaluation is a website platform to provide an additional value-added services, through the corresponding technical means to check the Thus the condition of the vehicle will be further transparent to eliminate some unfair factors in the trade.

2 O2O closed-loop mode of auction transaction

This model is typical of 2,732-hand car trading network, car easy beat and excellent credit racket. The use of means is "online Trading system + Offline Store Services", mainly between the 4S shop and the car dealer is equivalent to second-hand vehicle intermediary agencies.

Specific trading methods: through the bidding method, that is, the enterprise will be high-quality vehicle source, put into their own background database, made a completely based on the car business auction system, at the same time for each of the vehicles involved in the auction of the car to do have a national patent technology test Report, the system will be online every minute vehicles, The car dealer then bids the auction online based on the vehicle test report.

The restrictive factors faced by domestic second-hand car electric dealers

Like other auto dealers, second-hand car dealers face some of the constraints that hinder their development:

1 barriers to the formation of vehicle circulation policy

The biggest advantage of the domestic second-hand car electric dealer is to be able to bring the regional vehicle source and the vehicle merchant information together, causes the vehicle from the price low-lying land to the price Highland, realizes the big circulation in the national scope, has broken the traditional mode only the region circulation pattern. But from 2012 onwards, the country more than 90% of the cities have implemented a very strict restrictions on the relocation policy, the state four standard of second-hand motor vehicles can only be in all provinces and cities within the internal cycle of digestion, which to a large extent limited the development of second-hand car electric industry.

Restrictions on the implementation of the policy on the surface, because the local need to protect the environment, so to limit the emissions of substandard motor vehicles into the local, but hidden in the image of the essence of the local government in order to maintain tax revenue. At present, the second-hand car industry to implement a more unreasonable tax policy, all second-hand car transactions arising from the VAT fee or transfer costs are owned by the vehicle to move out of the land, and not only can not collect any tax, but also because the local car purchase demand is satisfied with the source of foreign vehicles, and lost the potential to collect new car tax opportunities. As the largest industry in China, the tax share of vehicle sales is often the pillar of the Government, so all the governments in order to ensure their own tax pillar will establish strict policy barriers to restrict the circulation of vehicles.

2 vehicle source and talent restriction

The electric quotient mode only achieves certain scale degree, its high efficiency, the convenient characteristic will be fully demonstrated. Therefore, the second-hand car electric business enterprises need to have a stable and sufficient second-hand car source, in order to ensure the smooth operation of its trading chain. However, the domestic second-hand car industry is still in short supply "seller's Market" stage, the second-hand car electric business enterprise has to through each kind of way with many entity operators competes for the limited vehicle source, this has put forward the higher comprehensive quality request to the second-hand cars electric merchant, but this kind of electric quotient + the second-hand car compound talented person in the market is very rare.

Development prospect of domestic second-hand car electric dealer

The domestic second-hand car electric dealer wants to develop must realize the O2O comprehensive service.

The important difference between used cars and other common goods is that ordinary goods in the completion of the transaction at the same time realize the transfer of real right, and used cars because of the problem involving the license plate, so after the payment is completed only the transfer of vehicle disposal, only in the completion of a series of formalities in the case, can really complete the transfer of property rights. Therefore, in the vehicle transaction, the transfer of the right of disposal can be completed online, but the real right of transfer must be completed on-line, which requires the electric business enterprise from the point of view of satisfying consumer demand, must solve the problem of convergence under line, to achieve the final deal.

At present, all electric business enterprises have provided after-sale agent services, but the service depth is very different, the domestic second-hand car transfer policy is not to support High-volume trading mode, there is no large quantity of vehicles for the long-term practice of after-sale procedures, in fact, it is difficult to grasp the skills of second-hand car after-sale procedures, to solve the specific problems of vehicles. After all, China's second-hand car market has only just started 2 years, all aspects of development is not perfect, need to explore the method and summary of the experience is still a lot of, eventually will go where the market needs to wait for testing.