Dragon Boat Festival approaching, a big wave of Zongzi will soon attack

The Dragon Boat Festival is approaching, a big wave of Zongzi will soon attack. Do not be afraid, this zongzi is not "ghost blows" in particular zombies, do not need plant preparedness, but also do not need black donkey hoof alongside body. More than 2000 years ago, Qu Yuan in the Miluo River stormed a jump, this is for us today's three days long holiday, as well as cargo "zongzi welfare", it is no wonder that the isolation of "Bonzi country" envy jealousy.

Cough ~ Gossip Not many pendulum, today come and everybody gossip is not beer and skittles. Often close to major festival celebrations, businessmen are eager to yell the season, in order to let you willingly take out the pockets of Grandpa Mao put them in their pockets, the bosses holding a small whip "pa", Day and night twitching copy planning "bitter hanging" are brooding.

The stone of his mountain can attack Jade. Skull is about to be knocked broken children's shoes, to see this year's classic "Murder" (Bloody copy), perhaps you have some inspiration.

Rice dumplings rolled thick, blueberry superior

In the May, the day began to heat up, and the staff of Jiajia entered the busy season. In addition to intensive activity planning and branding, the Dragon Boat Festival has become a battleground for holiday marketing.

1. Anti-Tradition: Challenge tradition, Blueberry challenges zongzi

#粽子滚粗蓝莓上位 #, so bold slogan on the social platform on the appearance, it attracted the eyes of the vast number of netizens, for a time on the Dragon Boat Festival to eat dumplings or eat blueberry topic.

2. Anti-rule: The virus, the poison of blueberries

You eat blueberries, friends pay the bill, your character, blueberry to test. This year's big heat of the public, but also by Jia-Wo to make a promotional strategy.

From the volume of sound to sales, this micro-blog on the Bo Zi and Blueberry War smoke is not dispersed, there is a micro-letter friends in the circle of everyone launched "save character to eat blueberries" of the public links, less than 200 yuan a box of blueberries, you 50 he 20, a few rounds down, the best blueberry information by a person launched an instant caused by more than 10 people to participate, Pay the course not to be outdone also to forward test their character, the so-called virus, probably so. Did you get the best blueberry brush screen today?

Qu Yuan sends Zongzi

Recently, some netizens said, in a website to buy dragon Boat festival dumplings, the result received "Qu Yuan" sent Zongzi. And the "Qu Yuan" tall, good-looking, is called the ancient "male God" one, causing a lot of female netizens exclaimed: "I also want to ' Qu Yuan ' give me to send Zongzi!"

Is want Qu yuan to send zongzi, or want to "Qu Yuan" Ah!

Careful children's shoes can be seen, send zongzi qu Yuan body are printed with the logo of the mail music. Originally, this is the Jilin Province postal company Changchun branch According to the China Post group of companies under the careful planning of the Postal Music Network, for the Dragon Boat Festival launched a "Qu Yuan small brother send Brown son" festival of electric business activities, for all May 26 to May 28, In the Mail music network and in Changchun City Post office of the network under the order of the user, that is, dressed in Chinese clothing, disguised as the image of Qu Yuan postal delivery staff door-to-door to send zongzi.

Zongzi also sell Meng

Three whole food the chairman of these days is very puzzled, before very few people call him directly to buy rice dumplings, see the Dragon Boat Festival this year, he is in the Yangtze River Business School CEO class several students directly call him: I heard you launched a cartoon version of Zongzi, where can buy ah?

Networking thinking is the most popular time, three of the whole of the frozen food to do more than 20 years of "old enterprise" also want to try the Internet thinking how much power.

Millet, carved ye beef brisket, three squirrel, Jiang Xiao Bai Yuma Jia Jia, through the analysis of classic marketing cases, they chose to refer to the cartoon image of three squirrels and Jiang Xiao Bai's network popular language mode, to create three new marketing model, that is now in micro-Bo and Friends Circle is widely discussed "dragon dumpling dumplings" cartoon dumplings. This set of patterns can be summed up in four features:

1. Enhance brand intimacy with cartoons

Cartoon is the best way to enhance the brand intimacy, brand personification, there will be more tension, your marketing will no longer just in the food safety and delicious This category in the circle, you can in the larger humanities, affect the hearts of consumers.

All three spent four months, the elements of Zongzi and dragons combined to shape a long and Meng's round doodle image, although the need for more refined for this cartoon image outline character, fate, story, but now has a powerful, triangular body, has been a lot of users spoof version.

2. No sense of message, giving Zongzi new meaning

"Ye, you have worked hard, treat yourself well!"

"Boss, you and Secretary travel together, the boss Niang know?"

A lot of people sigh that zongzi can be so adjustable! Yes, this is the key to the traditional enterprise selling, you have to go deep into the consumer culture context, the Meng is never outdated culture, when you can not insert the product production culture connotation, that in the product use link, transplant culture, give meaning. A product can give meaning, is simple, large-scale products can do this, it is not easy.

3. In the experience link to do the ultimate innovation

Every box of dragon dumplings, have sent a hundred box, the box has a wet towel, eat zongzi can wipe hands, there are some fun small gifts. Do not underestimate this innovation, three squirrels rely on a wet towel and tweezers, to solve the customer eat walnut pain Point, three are all out of this meaning.

But the three have one more step, that is to do a cloth bag to install Zongzi. Do not underestimate this cloth bag, have customers to send Micro Bo said, bought a dragon dumpling, the old man to eat Zongzi, the young man to the image of this fun to micro Bo Spit, and children are busy to grab printed cartoon image and do not make sense of the packaging bag.

This bag or three full brand in the consumer where the continuation, do this cloth bag, they almost looked at the domestic top suppliers, and then did a careful design. This allows consumers to eat zongzi, bag is reluctant to throw, because it is too exquisite, you can continue to use as a mobile phone protection kits.

4. Social detonation.

All of the above practices create a natural word of mouth-spreading tipping point. Cartoon image, no sense of the message, bag, this is a set of the system, a lot of consumers will spontaneously spread, comments.

For all three, this internet attempt, brand promotion value is much greater than sales value, brand fun, Brand Younger, is the focus of traditional enterprises in recent years, now young people, not a little fun mentality is difficult to cater to, even if you are the industry giants, but also put down the shelves, like normal people to communicate with them, They will buy your account.

For all three, this internet attempt, brand promotion value is much greater than sales value, brand fun, Brand Younger, is the focus of traditional enterprises in recent years, now young people, not a little fun mentality is difficult to cater to, even if you are the industry giants, but also put down the shelves, like normal people to communicate with them, They will buy your account.

Wen/He Junfeng