E-book sales have slowed

Absrtact: Two months ago, Amazon 300 minus 100 book promotions, I took a breath to buy 15 books, now, most of these books are still lying in the Amazon carton. The advent of Christmas led to sales of tablets and E-book readers, and, correspondingly, electronic

Two months ago, in the Amazon "300 minus 100" book promotions, I took a breath to buy 15 books, now, most of these books are still lying in the Amazon carton.

The advent of Christmas has led to sales of tablets and E-book readers, and, correspondingly, the sales of E-books will usher in the spring. However, E-book sales have slowed – the New York Times reported that adult E-book sales rose by 34% in August from a 2011 earlier, but over the past four years, E-book sales have doubled each year. Simba Imformation analyst Michael Norris, an investigative agency, points out:

"Many e-book consumers do not behave like mice in feeding tanks," he said. We found that One-third of E-book users have not bought a book in the past 12 months at any given time. ”

As I have not yet removed the protective film of the entity book, plus the need for postage, people buy electronic book habit is more inclined to read a book to buy a, will not hoard goods. E-book sales opponents face not the traditional entity book, but the user's habit of reading. Prices are also surfacing – since lower prices do not encourage people to buy more e-books, a price war is meaningless.

Especially when the price of e-books has been kept low compared to the physical books. Cutting prices can only be an appropriate strategy for E-book stores such as Amazon, and it is impossible to keep e-books at their lowest prices. Because Amazon has little to gain on hardware. When the Kindle debut, it was priced at 399 dollars, and now the cheapest is just 69 dollars. Amazon has never publicly sold Kindle sales, and in interviews, Bezos just said he didn't want the Kindle to lose too much.

Jordan Selburn, senior chief analyst at IHS Consumer Platform, says the shift from E-book readers to tablets puts Amazon in "an interesting place" for E-book pricing:

Amazon has not profited much from the hardware. Its goal is to sell content. When they sell you a Kindle Fire, they sell you not only books, but also movies, diapers, soft water pipes and so on. This is a portable version of the Amazon store ... In a tablet, the difference between a book and a diaper will disappear. ”

The low price of e-books has also provoked a backlash from publishers, as it will accelerate the shift in the physical books on which they depend. That is why they seek Apple's help, introduce new systems, and control prices. But he was sued for breaking the law and ended in failure.

Publishers can only use other means. U.S. best-selling writer Tim Ferriss signed Amazon and publishers have taken a stand on his new novel, The 4-hour chef. Traditional publishers have the richest content resources, author resources, distribution channels and reader awareness, which Amazon needs to carefully consider, pricing is a game.

At home, the Amazon Kindle store's online is not called watercress, look at digital publishers and other rivals rattled, on the contrary, the domestic untapped e-book market is more likely to be awakened by the Amazon's March. See more Vice President Hu Xiaodong said Amazon earn "channel" of money, see more "form" of money.

In contrast to Ifanr, although the Kindle client reading experience is good, but the domestic more see, Tang Cha layout effect is better. Or the selection of content, or for the Chinese typesetting optimization, the domestic electronic publishers do have the strength to get a place. But is it just the price advantage that drives you to buy e-books?