Easy letter away from the challenge weChat in the end how far?

WeChat appears to dominate the world situation has encountered challenges. July 16, Credit Suisse officially announced that the total number of users exceeded 100 million, spent the new life. From August 19 last year on the line, now has 100 million users, easy letter only took a year, the pace of development may be that many people did not expect. In fact, the field of domestic mobile IM, there are unfamiliar street, Line, M chat, each occupy their own place, WeChat despite the largest volume, but does not mean "forever." Now, E-Hundreds of millions of users are fulfilled, or more clearly: Moving IM, everything is possible.

100 million this figure, in fact, is a threshold in the Chinese market, to do mobile IM if less than 100 million order of magnitude, it means not yet passed, crossed this threshold, it really went to shore. The base of 100 million users is bigger basis, to Yi letter, it shows that the user relationship chain has entered into the stage of gradually forming, the next "virus effect" has a more powerful germinal opportunities, YiXin will play out What kind of results, worth the wait.

Under the monolithic shadow of WeChat, the development of other mobile IM including Easy Credit can be said to be particularly difficult. If the user and the application scenario are the same as WeChat, it certainly is a real chance. However, in fact, China Mobile IM market continues to be hot with an average of 3.25 mobile IM products being used by each user at the same time. Therefore, the market space is actually there and the potential is quite considerable, but it needs to be correctly grasped. As Ma Huateng once said, "Defeat WeChat certainly will not be WeChat, certainly another more fun, is that it used up all your time, so beat you." Without Tencent's QQ gold, it must be made Different from WeChat differentiated products, there is a glimmer of vitality.

Differentiation is the focus of the letter, which can be clearly seen from a series of application functions. For example, the easy-to-follow real-time Q & A community "Ask One" is an original feature that tries to solve people's quiz needs by making the Q & A community based on Mobile IM easier and faster to answer quizzes. Interaction to deepen understanding and discover new friends, both practical and enhance the social performance of the product; not long ago on the line "carpool" function is through "carpool" so that users find fellow travelers in order to achieve social and communication, entry point Is also a "differentiated competition" - "car race family" is different from the general "taxi" function, but also emphasize the car behind the public welfare, but also to enhance the main theme of social functions; , Phone message), free sms function, the main free cards, strong intimacy, especially like free international roaming such a feature, the appeal of the user is obviously great, very helpful for users to expand and stable, but also easy Letter unique features. Surely, the future will be easy, Yi will continue to make an issue in the differentiation, the user will benefit.

Of course, telecom operators' resources are also differentiated advantages that can not be ignored. With the cooperation of China Telecom, ETS can easily launch many free SMS, free phone messages, triple play, free international roaming, international double number, free phone, high definition sound quality, super large group, friends map and game account interoperability Unique features, the basic resources of China Telecom to become the killer of users to attract trust, but also allow plenty of potential credibility. According to reports, based on China Telecom's carrier background, the future is expected to be credited in the direction of VOIP, there will be surprises in front.

Looking back on the letter just entered the market for some time, Ding Lei had to play mobile IM excessive: "WeChat 5 points, 4 points unfamiliar street, easy to believe 0 points, negative points," showing the difficult start. But at the same time, Ding Lei also expressed with great confidence that Yi Xin should do "6 points." For now, Yi Xin has at least won a preliminary victory, "6 points" is not far off. As a user, we hope that Yi Xin will continue to strengthen and compete with WeChat to form a more competitive market environment. Then the mobile era will be even more discerning and users will be more satisfied.