Eat not enough, hungry not to die, Shanzhai net profit shrink fall into dilemma

"The profit space is not as big as expected, on the first step on the traditional PC route, it is not possible to make a windfall."　　Liu Jiaohe (a pseudonym) continues to operate its own mobile phone, but also recently began to toss up a cottage netbook. Shanzhai netbooks, once thought to be another gold mine in the electronics consumer industry after the cottage. However, faced with the rise in the price of components, operators generous subsidies and the trend of homogeneity problem, now Shanzhai Netbook encountered and assembled PC and mobile phones the same problem.　　In addition, even the licensed channel of the genuine netbook, sales are not imagined hot. Analysys International analysis that, by the overall consumption level, in the Chinese market, notebook permeability is not high, most of the consumers buy netbooks as the first notebook use, which directly affect the space of the netbook.　　The big environment, the inferior Shanzhai netbook is facing the most serious predicament since birth. Recently, some media reported that China Mobile netbook channel sales are not ideal, the manufacturers only completed the sales plan of 10%, China Mobile has not confirmed the data.　　The reporter visited several local business hall found that the netbook is abundant. Cottage Army cost-effective not obvious whether the netbook can support the huge netbook industry chain?　　Engaged in the production of Shanzhai netbook manufacturers have a profound feeling. "When we first started doing netbooks, it was really less risky than the mobile phone policy and the netbook could be sold legally," he said. "Liu Jiaohe Introduction, netbook" even faster than mobile phone, "the shape of the netbook is very fixed, you can buy a unified mold, a variety of components are also uniform specifications, as long as there is a cost, soon energy production. "But he did not think that the upsurge came fast, and retreated quickly."　　Because it is similar to PCs, all the costs are transparent and cannot make much profit, whether it be CPU, motherboard, memory, or hard disk. For Shanzhai netbook practitioners, the pressure comes from operators. "To China Mobile to underwrite a 3000-yuan netbook as an example, the purchase of the return of 2100 yuan, of which 600 yuan can be used for mobile phone calls, 1500 yuan for the Internet, in accordance with the highest price of 200 yuan 5G flow monthly calculation, 1500 yuan can be packet 7 months of internet fees, in fact,　　"Liu Jiaohe said. "Operators underwriting the phone even if there is a subsidy, and mobile phones are no intersection, the netbook is different, the configuration is the same, the difference is only brand, so, the price of Shanzhai netbook is not obvious."　　"As a distributor of the Li-Smart Digital general manager Li Kun to our correspondent. "Barely able to maintain a profit of 200 yuan?" "At present barely able to maintain a profit of 100-200 yuan, and in the computer city, similar to the installation of machines." "Liu Jiaohe said that the netbook market environment is not as optimistic as prior forecasts, coupled with their own price advantages and brand netbooks, and there is no mobile phone so obvious, profit space is very small" if the netbook market configuration upgrades and changes, this profit will be lost, it is likely to lose money.　　”In accordance with the hardware alone, the use of the fake netbook's Intel a Tom Motherboard kit purchase price of about 300 yuan, plus batteries, motherboards, displays, memory, hard drives and other accessories, a "cottage netbook" cost of about 1200 yuan.　　Then converted into some operating costs, profit margins of more than 100-200 yuan, but according to the profit rate, profits far less than mobile phones. Li Kun said, many manufacturers once found that this is just a hungry not enough to die of the industry, they have sprouted retreat: "China Telecom and the Chinese Unicom netbook is about to be launched, the price war is inevitable, the Shanzhai netbook has no price advantage." "For these stragglers, the other bad news comes from upstream," he said.　　It is said that Intel began to strictly control its a Tom processor will give up the domestic small order shipments, which directly led to the other components of the manufacturers, the price of accessories, the large number of small Shanzhai netbook manufacturers in the rush to dump goods, ready to withdraw from the situation. Newspaper reporter Fangnan Intern Chen Shihi