EMarketer estimates that more than half of China's mobile phone users are using smartphones by 2015

Absrtact: emarketer estimates that by 2015 more than half of China's mobile phone users are using smartphones. The rapid development of domestic low-cost equipment, income growth and mobile networks has accelerated the development of China's smartphone market. 2014-2018, China to add 177 million smartphones

EMarketer estimates that by 2015 more than half of China's mobile users are using smartphones. The rapid development of domestic low-cost equipment, income growth and mobile networks has accelerated the development of China's smartphone market. In 2014-2018, China will add 177 million smartphone users, making smartphone users grow from 36.3% to 49.1% of the population.

China is a mobile power in terms of digital access, and most Chinese netizens will use smartphones or mobile phones with this feature as their first choice for the Internet.

Young people, highly educated adults living in cities are among the first to reach the smartphone. This year, about 77% of the 18-24-Year-old, 74.6% of 25-34-year-old adults will use smartphones. In China, young adults have the highest coverage of smartphones, but there is still a lot of room for growth. EMarketer predicts that by 2018, 91% of 18-24-year-old adults, 89% of 25-34-year-olds will have smartphones.

Smartphone use is low for teens and seniors, but these low coverage groups will drive future penetration growth. EMarketer predicts that by 2018, three-fourths of Teens (12-17 years) and middle-aged (35-44) will use smartphones, although smartphone users remain a minority in children and adults over 45 years old.

China's male population is more, which makes the Chinese men's smartphone penetration rate higher than women's, the number of users more. EMarketer predicts that in 2014 China will have 269.6 million male smartphone users, accounting for 50.5% of men's mobile phones. By contrast, female smartphone users are about 229.6 million, accounting for 47.7% of female mobile phone users. There will be a 8% gap between the male smartphone share and the female smartphone share, but the gap will disappear as more women use smartphones. By 2018, the gender gap in Chinese smartphone users will almost disappear.