Enterprise e-mail market over 300 million

Newspaper intern reporter Rebin

In recent years, with the more and more frequent economic activities, especially the application of e-commerce and the further development of Enterprise Informatization, the Enterprise mailbox presents a more optimistic market prospect, and gradually transforms from the marginal application to the main stream level application.

According to the latest data, the Chinese enterprise mailbox market revenue has exceeded 300 million last year, is expected to exceed 800 million yuan by 2013. However, with the introduction of free enterprise mailboxes, the traditional billing enterprise mailboxes are challenged, but the trend will not change in a short time. In the long run, user demand and profit model will still test enterprise development.

Enterprise Mailbox to mainstream application

According to the report released recently, 2009 Chinese Enterprise Mailbox market revenue scale of 3. 1.5 billion yuan, compared to 2 in 2008. 600 million yuan grew 21. 2% is expected to reach 8 by 2013. 2.5 billion yuan, the next 4 years compound growth rate of 27. 2%.

As a basic platform of enterprise information architecture, Enterprise mailbox makes communication between enterprise and inside become more close. According to the investigation and analysis, the function of enterprise mailbox is mainly embodied in three aspects: one is to ensure that the communication of enterprises is more safe and efficient; the other is to embody the corporate image; The third is to realize centralized management internally. Enterprise mailbox has these innate advantages, making it from the date of birth has been a huge market potential. For those in the communications security, unified image and can be controlled and other aspects of the company, the enterprise mailbox is undoubtedly the best choice.

Since 263 network communications in 1999 launched the first domestic professional enterprise mailbox, each portal site, network basic service providers, single enterprise mailbox operators and telecom operators and so on, the enterprise mailbox market presents a long pattern. But after nearly 11 years of market introduction, the market has not yet ushered in a real maturity.

Data show that as of 2009, there are 279 enterprises with enterprise mailboxes. 70,000, only about 7% of the total number of SMEs with the ability to use E-commerce. It is reported that the professional enterprise mailbox users are mainly large organizations, and a large number of small and medium-sized enterprises are inclined to use personal free mailbox.

However, we can foresee that, compared to the developed countries currently more than 60% of the corporate mailbox penetration, the Chinese market has a huge growth space. Moreover, along with the whole society's information transmutation, continues to deepen the enterprise information construction to become the irresistible mainstream tendency, the enterprise mailbox also will transform from the marginalization application to the main stream level application. Chinese Enterprise Mailbox market is destined to be vibrant and competitive.

Free PK fee, profit model test enterprise development

Data show that most of the domestic enterprise mailbox to charge mainly. 263 network Communications as a representative of a group of new communications enterprises to play "professional" brand, adhering to the concept of communication operations, by providing users with stable, safe, fast Enterprise mailbox services to win users to achieve their own profits.

The latest report of professional institutions shows that the 2009 Chinese Enterprise Mailbox Market, 263 enterprise mailbox to 21. 4% of the market revenue share in the market first place. 35 interconnection, million net respectively with 18. 7% and 17. A 5% share followed. 263 Network communications President Lu Bing said to this result, "today's market, especially the relevant enterprise-class applications, is more likely to provide products and services for professional service providers to ensure the safety and efficiency of communication."

However, the 2010 domestic Enterprise mailbox market is doomed to not calm, the frequency of free waves to make the competition more intense. Following the introduction of NetEase May Free Enterprise mailbox, Tencent, Sohu, Sina and other portals have also joined the ranks of free enterprise mailboxes. And this time, the portal has no longer regard the mailbox as a single communication tool, but is intended to create a blog, photo albums, news, games and other products and applications interoperability Platform Center, to achieve "mailbox platform."

Free corporate mailboxes to provide users with a better experience, so that it has the freedom to dominate and decision-making, and has no less than the relevant technical support, free enterprise mailbox for those who have the demand but do not prepare to pay the enterprise undoubtedly has great appeal. But in the long run, this free model will eventually point to pay. Industry insiders pointed out that the main feature of the model is to provide a free version of the user, and then provide a more functional features of the advanced version of the user paid to use.

There is no denying that the enterprise mailbox market is becoming increasingly competitive, but the trend of corporate mailbox charges will not change in a short time. Some enterprise users who are not satisfied with the limited resources of free mailbox will choose the more perfect function of the enterprise mailbox. Industry analysis, due to a single product line restrictions, 263 communications, 35 interconnection, such as a single enterprise mailbox provider will not easily follow the free tide, but will certainly make a new response.

According to the expert analysis, at present the enterprise mailbox product homogeneity serious, the enterprise mailbox market pattern has not yet completely formed. and mature products must be customer demand-oriented, enterprise mailbox operators of the market is about to evolve into a technology and Word-of-mouth war.

Embedding personalized application into a new direction of enterprise mailbox development

In the current enterprise mailbox industry competition is unusually fierce, enterprise mailbox brand based on quality, service, strategy and many other factors.

Industry insiders said that the high standards of user demand, huge market potential, has been latent but the industry standard, is the current domestic enterprise mailbox industry in the face of the reality of the development. How to enhance the strength of enterprises, especially the ability to research and development of the mailbox operators to break through the key. Independent research and development capabilities of the enterprise mailbox operators, can have a sense of advance and faster to develop a real meet the actual needs of the enterprise products.

The future development of Enterprise mailbox, in the development of the use of the function will be "show fist". In addition to the current development of the Bulletin management, enterprise SMS and other personalized functions, will appear to e-mail platform embedded in other network applications of new trends. For example, mail marketing, mobile mailboxes, and so on, mail marketing and mobile mailboxes are based on an application of the enterprise mailbox, but also the future application of enterprises indispensable powerful weapons. Moreover, with the continuous development of 3G network, the enterprise can deal with the mails anytime and anywhere.