Enterprise "soft" strength has become the driving force

Nowadays, due to the continuous improvement of perception, interconnection and intelligence in the " smart planet, " we are facing more and more challenges. It is estimated that 78% of CIOs want ways to improve their use and management of data; as opposed to 80% of daily new data up to 15PB are unstructured data, which they understand and analyze Work has brought unimaginable pressure. It's also the true state of the business today, and to solve these problems, make the business smarter, and successfully meet these challenges, businesses need to be smarter and develop software that can penetrate every corner of the business.

An important reason for IBM 's major profit drivers and continued corporate transformation has become software. Globally, Software Group has become the fastest growing and most profitable division within IBM with business revenues doubled in 10 years, doubling profits and contributing 44% to IBM .

IBM insists on building a strong family of software products and industry solutions that provide companies of all sizes with leading-edge software capabilities to meet their needs for insight, innovation, optimization, collaboration, agility, security, mobility, and more Business needs.

- Mr. Hu Shizhong, Vice President, IBM Greater China Region and General Manager, Greater China Software Group

Wisdom " soft " strength to meet business needs IBM software capabilities to promote business growth

For challenges such as big data, cloud computing, people, security, consolidation, mobile internet, companies need to have the " soft " strength to meet their business needs, such as:
Insight - Turn information into insights;
Innovation - accelerate product and service innovation;
Optimization - Driving business integration and optimizing business infrastructure
Collaboration - Establish deep relationships with customers, partners, and employees;
Agile - drive flexible business processes and applications;
Security - Managing risk, security and compliance;
Mobility - Delivering enterprise-class mobile capabilities;

By business needs and their ability to combine, IBM Software Group provides a series of "software capacity" for the enterprise, to help companies achieve business benefits, to build a "Smarter Planet." Over the past decade, IBM has been a major business transformation - to higher value areas, improve operational efficiency, and long-term strategic opportunities for investment.

Master " insight " to meet the business needs of turning information into insight

Software for the IBM "Software Capability" "insight" may include: business analysis, data management, large data processing, data warehousing, enterprise content management and information integration and governance.

There are more than 15PBs of information added each day worldwide , most of them unstructured data. The management of this information through data management and enterprise content management software opens the journey to turn information into insight.

Of course, information often exists in different locations and across heterogeneous environments. IBM Information Integrator software helps us access and distribute information; what is needed then is valuable insights from data warehousing and information analytics that require data warehousing and business analytics software. Throughout all this, it is important to properly manage, create, store, use, archive and delete information through information governance software.

IBM software can be integrated with any business and provide a complete way to turn information into valuable insights.

Was "agile force" to drive business integration and optimization

Software for the IBM "Software Capability", "agile force" may include: business process management, SOA connectivity and integration, application infrastructure and so on.

Change, complexity and uncertainty provide businesses and the industry with ample opportunities to transform, grow and serve their customers better than ever before. To take these opportunities, businesses need the right core business capabilities. They need to streamline, automate, consolidate, and stay flexible to stay ahead of the changing environment. These need to be based on IBM's application infrastructure (application infrastructure) software on top, so that enterprises can flexibly scalable build, deploy and manage applications and services.

Connectivity and integration software (connectivity and integration software) can help connect across these applications and share information; use of business process management (business process management) software, companies can manage and change the entire process. Among these core processes, customer software can be cross-channelally provided through the use of commerce software ; and marketing management software is used to manage interactive interactions with customers across the channel.

Establish " collaboration force " and establish deep relationship with customers, partners and employees

Software for the IBM "Software Capability" "collaboration force" may include: establishing a connection and mobile applications as well as manage and ensure the security of enterprise mobility.

How to make full use of " staff " the most valuable asset of the enterprise? - The answer is " Social Business . " Social commerce tells us that people are at the heart of business processes and that people and business are all part of social networking. People naturally collaborate across organizations and across geographies and trust each other for success.

To make social commerce happen, companies need to be: More transparent - that is, providing trusted information, best practices, and expertise can be more easily discovered and reused; more engagement - even more for employees and customers Recognition and empowerment to be more creative and caring about business goals, products and services; and more flexible - to respond more quickly to customer and market needs.

IBM offers businesses the ability to move toward social commerce: integrated business-focusedsed social collaboration solutions that integrate blogs, wikis, bookmarks, tags, online meetings, and more into email And calendars, delivered through the cloud, enabling a unified everyday work environment and application. Social collaboration application development provides servers and toolkits built on an open architecture that allow users to integrate the right capabilities into existing or new business applications. UC (unified communications) including the integration of real-time collaboration services, and middleware and rich Internet client software to create a unified user experience, allowing customization, personalization and safety of customers, partners and other internal and External user access to company information, social interactions, processes, and transactions.

Continuous " innovation " to accelerate product and service innovation

Software for the IBM "Software Capability", "innovation" may include: application lifecycle management, complex and embedded systems, and enterprise modernization.
Today, businesses are looking to smarter products, services and more innovative capabilities while looking to create a more personalized experience throughout the product and service lifecycle. Achieving such innovations can help businesses continue to reduce costs and improve efficiencies throughout their product and service development cycles.

IBM design and development (design and development) software can help teams collaborate to design new software, new products and new systems, test and delivery. For effective delivery, application lifecycle management software will help manage people, processes and information and facilitate measurable process improvement and reporting. For more and more complex products and embedded systems , IBM software will help with requirements management, modeling of complexity and automation collaboration.

Of course, many companies have traditional core IT systems, IBM's Enterprise Modernization (enterprise modernization) software will help enterprises from the traditional system to a modern architecture and technological changes, while reducing maintenance costs and free up resources. Since resources are often limited - enterprise architecture and product line management (enterprise architecture and portfolio management) software will ensure that companies maximize the business value while managing risks and changes brought about.
Finally, security will be a global consideration. IBM Application Security (application security) software to test and fix bugs in traditional applications, Web applications and Web services.

Lifting "force optimization" Drive business consolidation and optimize business infrastructure

Software for the IBM "Software Capability" "Optimizing power" may include: cloud and IT optimization, asset and facilities management, and enterprise terminal management
How to optimize the impact of business infrastructure and services? This requires the visualization, controllability and automation of business services, applications, networks, systems and assets; and the need for storage management to prevent information loss.
The IBM software approach consolidates the different software functions into a complete solution that includes: business service management , cloud and virtualization management , systems management , network and service assurance (network and service assurance), storage management (storage management), asset management (asset management) and safety (security).

  Take control of " safety forces " to manage risks, safety and compliance

Software for the IBM "Software Capability" "security forces" may include: identity and access management, data protection, application security, infrastructure protection, security intelligence and compliance analysis.
As awareness, interconnection and intelligence continue to evolve, newer levels of analytics, intelligence and connectivity bring new possibilities as well as new risks to systems, applications, networks and key data assets.
In addition, the ubiquity of devices creates a huge amount of data, and new services built with this data have also raised the profile of privacy, security and compliance.
IBM Security Solutions designs and provides a security framework that helps organizations manage business risk effectively so they can more quickly process the latest threats or auditing to avoid impacting their business growth.

Build " Mobility " to deliver enterprise-class mobile capabilities

Software for the IBM "Software Capability" "mobile force" may include: establishing a connection and mobile applications, manage and ensure the security of enterprise mobility.
Today, mobility has become an important part of the evolution of computing. Mobile has brought new business models to businesses and become more and more enterprises' needs. IBM released a 2011 Global CIO research report shows that mobile solutions, cloud computing has become a CIO to obtain insight into the data from the weapon. The proliferation of mobile devices has provided huge business opportunities for individuals and businesses, along with many challenges. Security and privacy, multi-mobile platform development costs, and the integration of cloud services into mobile devices are three major worries of mobile solutions.

IBM can provide enterprises with a comprehensive end-to-end mobile solution that provides enterprises with better mobile application management solutions and security measures. Including: Rational Collaborative Lifecycle Management - Simplifying Cross-Platform Mobile Application Development; IBM Endpoint Manager for Mobile Devices - Helping Business Users Manage and Secure the Mobile Devices Running Your Applications; Social Collaboration Software - Enable Enterprise Social Collaboration Mobile access.
IBM's recently completed acquisition of WorkLight, a mobile application development and infrastructure software provider , has also become an important part of IBM's mobile strategy. In the future, IBM will provide enterprises a comprehensive solution of terminal-to-terminal solutions for mobile applications, secure management of software and devices, and mobile data analysis.