Every time you focus, you reap a forest.

Absrtact: The writer Fanyang, living in New York, a minimalist social application. Co-founder, vice chairman of the MIT China Innovation and Entrepreneurship Forum (mitchief.org), now the New York venture capital fund Bowery The internship. Around August 25, 2014, the following to the base God

The writer, Fanyang, who lives in New York, is a minimalist social application, the founder of the Massachusetts Institute of Technology's China Innovation and Entrepreneurship Forum (mitchief.org), and is now an intern for the venture capital fund Bowery in New York.

Around August 25, 2014, after the cat occupied everyone's circle of friends, Red dot obsessive-compulsive disorder again, saw friends in the micro-letter head in the upper right corner with a display of their IQ level of the hint number. Then my designer friend, Shi Ben, was in a village in Silicon Valley, fearing that the world would not picket a "humble avatar generator", this goods a, a lot of friends in the head of the upper right corner of the red Dot added to represent their two attributes of the text: Sister, Sleepy, hungry, turtle, younger brother ...

Faith has always been a deep and calm style, I take a deep breath to tell Ben, see the red dot obsessive-compulsive disorder The first thought is that the face of this big place, can also make a fuss, everyone's head can become a Billboard (bulletin board), Avatar is the message. Users may be able to add their brand and organization logos to the "connection" that they want to take place in the red dot, either as a popular (popularity) or as part of their identity (sense of belonging), Or to represent a way of life (lifestyle).

There are millet, hammer, Pathfinder (I did not think too much), the international has Tesla, GoPro, Beats by Dre, Evernote, line, etc. (you can see their stickers in many notebooks), the public welfare organizations have the World Nature Foundation (WWF), Charity: Labeled, one fund, ALS Association and so on. It is the most popular business model to use unused resources that others cannot see. Perhaps future brands will proactively recommend their customers to use the app, and help them better run the fan economy.

At this time is New York Times 2 o'clock in the morning, things developed here I have always been according to the "business model" thinking in mind, but I hastened to consult the micro-letter on the friend: "You are willing to your favorite brand logo on your own head?" "Is it true?" ”“。。。 No, unless it's your own logo. "OK, then change the angle, if it is a public welfare organization logo You can also in passing good thing?" "That can be considered."

The thought of a previous splash of ice bucket Challenge has spilled for so long that most people have not been on the site of ALS Association and don't know what they look like. I guess that's it. Red dot the default setting on the ALS Association logo, do not want to spill the people in this way to attract more attention to the public, but also can choose the WWF and other public welfare organizations logo, as well as select the social responsibility and cultural demands of the commercial brand logo. Other enterprises, if donated to these charitable organizations, can also apply to join the brand library. Of course, users can also upload their own logo image to hint red dot (think of friends in the circle struggle in the forefront of Chinese direct business entrepreneurs).

The midnight fantasy helps to enliven the brain muscles, but we decided to focus on the things at hand and not to do the thinking (The Spit "Don't do and say a hair" waiting for me). Many phenomenon-level products have a short life cycle, but I believe that any simple idea can be extended if there is a smart brain and industrious hands. Someone can make a marketing company on the input verification code, such as the western proverb "The devil always hides in the details". Of course, the red dot identification is not high, micro-letter if later opened the GIF animated image, perhaps you can really for your favorite brand endorsement. Write this article is to give a shot, if someone can develop the idea of a fun avatar generator, or with technology to achieve the public good, please let me eat dinner bar.

The last thing I want to say is that the entertainment spirit of the red dot obsessive-compulsive disorder also represents the technology let us become more paranoid, nerves and anxiety, month surplus is deficient, water full of overflow, we should still often put down the phone, from the surging flow of information released, can see the side of the world. Recommend a small and beautiful app called Dara, and every time you want to focus on something, open the app on the phone, sow a seed, don't touch the cell phone within 30 minutes, the sapling will grow into a big tree, or you will be cruel to let it wither, every time you focus will let you reap a forest. (Disclaimer: The author has nothing to do with this app developer).