Everything.me turn on the search revolution on the phone

This is a time when information is widely released and searched. When you're standing on the road, using your cell phone to search for "steak steak," You're just looking for a steak restaurant, or you want to learn more about steak, and in that respect, everything.me better understand your needs than Google.

With the development of the information age, nowadays, owning a smartphone has become a nishimatsu common thing. At first you will be excited to install the full screen of the application, but it may not be one months, you will forget that can help you buy a movie ticket application name. How to quickly find the one you want to use in more and more applications? For this search proposition, everything.me may be the best solution for Google.

Everything.me, a start-up company in Tel Aviv, Israel, is trying to solve the problem. The mobile search engine they launched has subverted your search experience in a simple and clever way. When you search for "Titanic," they will quickly help you find the app for booking movie tickets--but not the apps you already have on your phone, but a similar program based on a web that can be opened directly on a Web page. Their ambition is to create the future Visual mobile search portal, becoming the mobile Internet domain of Google.

March 30, the 2-Year-old company was founded by Li Ka-shing's VC company deepwater VENTURES350 million dollar investment. "We believe that the mobile search market is facing fragmentation and that the emergence of disruptive solutions will exacerbate the process," he said. "We have completed this strategic investment and believe that Everything.me mobile search is for the smartphone age," Horizonventures chief financial Officer Jason Wong told the media. "Horizonventures has invested in a digital music service that subverts itunes, the parent company of Apple's voice-smart tool Siri, and Facebook, the social giant. It's another start-up that they've invested in.

GPS for mobile networks

The genius of everything.me is that it thinks about what you want to do before searching, and gives you as many results as possible in a friendly interface.

For example, using a mobile browser to access everything.me, enter "Lady Gaga" in the search box on the home page, and the result is dozens of applications that are associated with it and access to a variety of interfaces. From the search results you can see the program for this search purpose of speculation: You may be her fan, want to go to the net to see; You may want to know about her news, you can read Yahoo news, you may want to download her songs, you can listen to Spotify online; If you want to see her video, you can visit YouTube. Each page lists 16 results, and clicking on each can do what you want to do. It doesn't help you do specific things, it just brings you to the experts. If you want to get to know the life of Lady Gaga, Wikipedia is the best place to go, and it will never list a Baidu space portal that reproduces Lady Gaga's life on the home page.

When Everything.me presents a search result, the background image of the phone becomes a picture of Lady Gaga. When you search for "cat sick", the background turns into a cat surgery scene. However, in the analysis of the problem of cats, it only gives a series of questions and answers Web site results, there are a series of online retail sites, such as pet products retailer Petco, Amazon, ebay and so on. Obviously, it doesn't understand "sick" enough, or the result should be a pet hospital that's closest to you.

The birth of this application stems from the simple fact that when people use a mobile phone or a computer search, the context and the purpose may be different. When you search for "steak (steak)" On your cell phone, you are most likely standing on the street looking for a restaurant to eat. The results returned on Everything.me, the first was Yelp (American edition), and the second was the "Table reservation" service, followed by a friend Check-in recommendation on Foursquare. You can also find the Wikipedia on the steak, but on the second page. Google mobile version of the search results, ranked first, the second is the steak practice encyclopedia, the third is the Baidu Encyclopedia steak. But how many people will wander around the streets and suddenly wonder how the steak is made or the nutritional value of the steak?

The right side of the search box is lined with a series of vertical search entrances, "social, weather, food, movies, shopping, news, games," and so on. If you want to know about the steak news, just click on "News" or enter "Steak@news" in the search box, and you'll see a row of CNN and ABC News entry results.

Unfortunately, Everything.me's understanding of Chinese is still relatively superficial. Enter the Chinese "steak", the return of the results do not have a "public comment" or "restaurant recommendation." It doesn't know it's a kind of food. The company's official website says its current services are mainly geared toward the United States.

Co-founder Amy Ben David (Ami Ben David) explains that search results are evolving. When you search for a star, the result will vary according to whether he or she has recently published a new record or movie, and the more users who choose a search result, the higher the ranking will be. "Vote with your Feet" lets the program "learn" most people's search motives. In the future, Everything.me will also provide users with more personalized search results.

The undertaking of the young company

Everything.me, formerly known as the Doat app, is still available to download in Apple's App store. Everything.me is an evolutionary version of this mobile app that is simpler and more user-friendly.

This is not a hairy young man's start-up company. Everything.me co-founder and CEO Lami Kastestein (Ramikasterstein) was an employee of Aladdin, a prominent Israeli security software company. There he met another founder of the company, Amy Ben David, but they were not meant to join forces. Soon after, Lamy resigned to become a venture capitalist, and in 2006 he founded a music software company to sell products like a computer guitar. Ben left the original company and went to Oberon media as international operations officer. It was not until 2009 that Mr Lamy was aware of the gap in the mobile Internet field when he was consulting other startups about product business strategy. So, in 2010, he found Ben and another co-founder, Simon, to set up Doat, the era when smartphone users began to blow. Later, they changed the name to "everything.me", meaning "you can search all you want". Now, the 18-person start-up, headquartered in Israel and the United States, has financed 12.5 million dollars.

In the 2011 TechCrunch Conference (hosted by one of America's most famous technology media, TechCrunch, focused on releasing major technology news, in-depth analysis of startups-the note), they launched the Doat app. It's also a mobile search application that can be used to narrow the search with the @ symbol. Doat got a good response, but Ben said most users thought it was too complicated.

"We didn't get the kind of user growth we wanted, so we didn't talk to technicians, we talked to Nebraska State women and New York children." "He Courtney Boyd Myers, the Next Web contributor to the technology blog, Cotney Boyd Mels.

Doat's original class has invested in the development of the Everything.me project. Ben said: "When I designed everything.me, I was thinking about how to reinvent the search for the iphone?" How to make the search beautiful and exciting? ”

This March, Ben Everything.me brought to the "Southwest South" interactive conference in Austin and caused a sensation. The conference is the stage for startups, and companies such as Twitter and Foursquare have been in the spotlight for the first time. Courtney that this is the best new application of the Conference this year, with a highly visible, instant friendly experience that allows everyone to open it and search for their name.

Explaining Everything.me's search logic on the question-and-answer website, Quara wrote: "You can give clear instructions, like" I just want to watch CNN or the New York Times report, "or trust my friend's judgment, like" I'm going to buy a movie ticket from Fandango, Because that's where my friend bought it. " Everything.me can implement these functions.

Courtney in the article: "In my opinion, everything.me in addition to the refreshing design, the most interesting place is that it balances the fairness of the search results." "Google is already an empire, Google Shopping or Google weather will be ranked first in Google's search results." And Everything.me will provide other sources, such as Amazon, Ebay, Craigslist or weather.com, weatherbug results, Google's search results are also as an entry on the screen.

Just changing Google's monopoly on search results has been a great success. At present, everything.me only has 10 servers, Google has 900,000.

In the next few weeks, they will develop local applications based on iOS, Android, and Windows Phone platforms. They are not anxious to use it to make money, Ben is very confident: "Everything.me as a search product, the profit model is very mature, advertisers will naturally follow up." ”

But in the field of mobile search, it is not easy to keep up the hills for long. Everything.me's weaknesses are obvious: users cannot see the search results directly, and must go through two clicks. Developers think two clicks are necessary, but whether users are accustomed to another. On the other hand, Google's mobile search is still the largest market share, Apple acquired the application search platform Chomp, the future of the full voice of the small secretary Siri is also considered a strong competitor to mobile search.

To become Google in the mobile internet world, everything.me is doing something akin to ants challenging elephants.

Using everything.me and Google to search for "steak (steak)" On your phone will result in a completely different experience.