Exploring the value chain model of cloud computing

China's cloud computing services market has reached $320 million trillion in 2010, according to IDC, the US market research firm, and will grow at a compound growth rate of nearly 40% a year to more than $1 billion trillion by 2014. Major IT vendors are bullish on the Chinese market, including professional cloud service providers such as Saleforce, cloud providers such as Equinix from IDC, and solution providers such as IBM, which also provide cloud services.


　　


for the unprecedented prosperity of China's local cloud computing services, Dr Li Zhijian his opinion that the support service has three soft and hard platforms--cloud, tube, end, and service value chain can be divided into four big chunks--service design and combination, service deployment, service delivery and operation maintenance update and service experience. These two dimensions together form the model of the cloud computing value chain.


　　


"This industry will be very big, how to cut to think good." For manufacturers to think about how they want to position themselves, that is, your DNA and advantages. "Li Zhijian Bosch talks about how companies are breaking through the market. 6 kinds of market positioning for enterprises to participate in cloud computing:


　　


1, cloud, tube, or end of the core technology


　　


Master Cloud, tube, and end of the core technology, such as Google, there are "cloud" (search, mail, Office, map, application engine googleappsengine, etc.) and "end" (operating system Android, browser Chrome), is currently through satellite, cable, fiber to the user, WiFi hotspots and other ways to break through the "tube" platform.


　　


In addition to the traditional it core technology-operating system, database, middleware, office software, there are a variety of virtualization technology (server, terminal, application, network, storage), distributed document technology, Cloud interoperability technology (cloud community, workload migration, cloud service Bus, Cloud Resource directory) ; Supporting information security technology, green, energy-saving technology and so on.


　　


2, innovative application


　　


has the ability to develop innovative applications and access to users and markets, such as PAAs and SaaS Saleforce.


　　


3, Bandwidth Advantage


　　


such as telecom operators, large neutral operators, with a large number of bandwidth resources to master the information channel between the cloud. At home, this advantage is even more pronounced.


　　


4, Energy cost advantage


　　


, for example, is deploying data centers in Chicago at the National Network crossroads in the United States, where only 3 months of the year are hot. Domestic local Government policy support as the main favorable conditions, such as the century interconnection in Ordos built Super Cloud Computing data Center, the local average temperature below 3 degrees Celsius, electricity price is less than 0.3 yuan, at the same time is located in the western Radiation Core economic center, both occupy geographical advantages, but also in the energy costs of a breakthrough


　　


5, Local market


　　


It is a well-established fact that China's cloud computing landscape is more complex than the global market. At present, there is no foreign cloud service manufacturers can easily access China's huge cloud services market, which not only for the local cloud service vendors to provide growth time, but also provide enough room for growth.


　　


6, Offshore outsourcing


　　


Ministry of Commerce figures show that China's total exports of services in 2006-2010 from 191.7 billion U.S. dollars to 362.4 billion U.S. dollars, the world's 3.6% growth from 2006 to 2010 5.1%, the World ranking service exports from 2006 to the fourth place in 2010, Service exports have risen by more than 16.8% a year, including China's cloud services. Companies with the ability to provide offshore outsourcing will also have the opportunity to occupy one side of the world.


　　


"Manufacturers have at least one of the core advantages to be able to win." The key is differentiated development, find the position in the service value chain. Dr. Li Zhijian concludes.


　　


through the above cloud computing value chain model, we can see that it vendors should not blindly participate in cloud competition, but should find their own suitable for the development of cloud computing advantage resources, accurate positioning, focus on development, so that the entire industrial chain occupies a place.