Film giants push cloud storage services to reverse sales slump

Sina Science and technology news Beijing time of October 11, the face of DVD and Blu-ray Disc sales year-on-year decline in the adverse situation, Warner Bros. and Sony and other big Hollywood studios will launch ultraviolet cloud film Storage ("Digital safe") services, trying to reverse this decline. Digital Safe Hollywood studios are moving aggressively to boost movie sales by attracting users to the service.　　The new "Digital Safe" (digital locker) service allows users to store the movies they buy on a remote server for all devices to watch anytime and anywhere, making the film's digital ownership more appealing. Since Netflix has made the movie rental cheaper and more convenient, movie rentals have been dominant in the home entertainment market, but the benefits of the service have been far less profitable for film companies than for movie sales.　　Starting this month, users can buy the first batch of movie DVDs and Blu-ray discs that support the ultraviolet format. The ultraviolet format allows users to instantly watch or download movies via gaming consoles, tablets, and network TVs.　　Disney, the only company in the big Hollywood studios that doesn't support ultraviolet format, plans to launch a similar service in the coming months called "Disney Studio all Access." Hollywood studios have put forward the slogan "Buy at a time, anytime, anywhere," in the hope that users will get more benefits from buying movies.　　Proponents argue that the service has many advantages, including the flexibility of a variety of devices, the prospect of lifetime ownership of a movie, and the advantages of a cloud-storage movie that does not have to take up hard disk space. "Ultraviolet" will bring more benefits to digital ownership, and you can watch movies wherever you go, "said John Calkins, executive vice president of Sony Global Digital publishing and business innovation, John Karkins. "Reversing the decline but will users embrace the idea?" Will movie rentals be swayed as a preferred place for home entertainment? According to a new survey by the accounting and consultancy firm PwC, while renting movies is more popular than buying movies, users have become increasingly interested in "digital safe" as a film storage platform in the past year.　　That could be due to Apple's plans to provide music cloud storage services. "Consumers are beginning to understand the benefits of storing other types of content in the cloud," said Matthew Lieberman, head of the entertainment, media and communications division of Matthew Lieberman. "There are also questions about whether the movie cloud storage services can make a significant progress," he said. Some industry analysts believe Apple sells movies through the itunes Store and does not support ultraviolet, which will adversely affect the popularity of movie cloud storage services. At the same time, ownership is hard to get the user to resonate with, because they can nowPlay the rental movie, which has caused the movie disc sales to continue to decline. "We are playing a ' protection ' game and we are trying to protect the consumption base of the James Makquevi DVDs and Blu-ray discs," said James McQuivey, a research media analyst at Forrester, a market researcher. But I do not think there is any way to reverse this decline. The undeniable fact of changing the rules of the game is that the digital safe is still in its infancy. Hollywood's three main producers have announced that multiple films will support the ultraviolet format. Warner Bros. Film, a Time Warner company, will be selling DVDs and Blu-ray discs of the ultraviolet-style comedy "Bad Boss" (Horrible Bosses) from Tuesday onwards, from Friday Green Lantern (Green Lantern)　　DVD and Blu-ray discs will also support the ultraviolet format. With the advent of the Christmas shopping season, Sony's comedy "Friends also go to bed" (Friends with benefits) and the family play "The Smurfs" (Smurfs) will join the ranks in early December this year. At the same time, Universal Pictures will also launch the sci-fi western film "Cowboys and Aliens" (Cowboys & Aliens), which supports the ultraviolet format.　　Paramount and 20th Century Fox also announced support for the ultraviolet format, but so far have not published a list of films to support this format. Mark Teitell, the Alliance general manager who developed the Ultraviolet technology, said the films supporting the ultraviolet format were "not too much at first, but gradually increased over time".　　Lori Macpherson, Disney's executive vice president for Global Product Management (Lorry Mcpessen), said Disney and Pixar will support the Disney Studio All Access service over the next few months. But the film at Disney's Marvel UBM Studios has not yet joined the program. Mcpessen says that cloud storage "does not create the benefits of ownership without the problems of extended download time, limited storage, and lack of compatibility." It will change the rules of the game of digital ownership. "(oak) to share: