Focus on Facebook for reference

Facebook's listing has been fengfengguangguang and widely watched. As a world-class community with more than 800 million users and a daily active average of 400 million people, Facebook has received worldwide attention and focus. As a high-speed development of the Chinese Internet, the imitation of Facebook companies are not a few, about China's Facebook, the industry has been controversial. Some people say Renren is the most Facebook-like site, and some people say that Sina has the potential to become Facebook, and some have insisted that only Tencent can become a Chinese Facebook. In fact, no matter who is the wrong, who can become China's Facebook, along with Facebook as a result of the launch of another round of hot, may wish to first look at the most Chinese companies need to learn from Facebook The essence of those enterprises.

Learn skillfully

Facebook users will find that Facebook has a unique possibility: a user spends hours on it, but hyperlinks never jump out of Facebook. This so-called open platform, in fact, in terms of commercial ecology, it is one-way closed (application can be implanted in a one-way). But purely from the interest point of view, this is the business organization's favorite ecology: Because in the above advertising, then the future harvest is completely predictable.

Anti-View domestic website, to Tencent as an example, although already have QQ number, QQ space, QQ mailbox, QQ music, QQ games and a series of components, but a must admit the fact is: Everyone landed Tencent QQ The main reason is instant contact. Even if someone will stay in Tencent's friend network, but because of its and QQ space repeatability, very few people will repeatedly landing. As for QQ mailbox and QQ music, because of everyone's own people's sake, is only a QQ attachment just, not enough to become a link Tencent big network important link.

Sina Weibo, although its function is constantly improving, the application is also increasing, but its most fundamental media properties have never been changed. The main purpose of landing Sina Weibo is still to get information and simple friend interaction. In contrast to Facebook, which has multiple attributes of sns+ Media + gaming platform + developer platform + advertising platform, Goldman Sachs has defined Sina Weibo as 70% social media attributes and 30% social network attributes. And Facebook's community function, Sina is not the slightest. Not to mention Sina Weibo because it is too easy to publish Weibo, a lot of brush screen content flooded with valuable information, once the number of users concerned about the huge amount of time, the real useful information is the Sina Weibo flooded.

Renren, who has transformed itself from school, is now increasingly far from the real-name community. More and more people register for everyone may be just for the game, or to find the enemy, and accompanied by the students leave school, everyone's customer groups are always changing. This is clearly not good for accurate advertising. Compare Happy NET, its small game development although has been doing well, but the community is much worse than Faceook, and, happy Net is not based on acquaintances circle, many people add friends, just to play games. A lot of people have three or four small size to steal vegetables, earn experience, through the game to absorb the number of registered people, many are false.

Not to mention in Sina, Tencent such large companies, often because of the complex business caused by the conflict of interests of the Department. A period of time before the industry, Tencent Gaming department because other gaming companies in the Tencent page ads, the impact on their business and headquarters with the news. It can be seen that in Tencent's own weaving of the Internet empire, because of the wide range of business and the choice of the dilemma has begun to emerge gradually. The same problem exists with other Internet companies.

For Chinese Internet companies, learning how to integrate all of their resources like Facebook, weighing the interests of both users and themselves, is an important reason to be able to get advertisers.

Learn new

China's demand for innovation, I am afraid, with the rapid popularization of the Internet and development has become more and more urgent. The reason for the urgent demand is precisely because of China's lack of innovation. This, in turn, is a natural place for the Chinese Internet to learn from Facebook.

New is Facebook's most important factor for users to use, and its social style can be said to be unique.

The difference between China's internet and Facebook is that Facebook is its own, and the Chinese Internet is copied and then told outsiders that this is our micro-innovation. This is the current environment of China's Internet.

To be sure, Facebook has been blocked at home from a certain level, providing a lot of room for Chinese internet companies to live in. Because of the huge market base so you can have users without the effort, at a certain monopoly level, Chinese Internet companies are easy to access users, but also easier to kidnap users. In contrast, without the free market competition to survive the Chinese Internet, but also more lack of innovative impetus, said bluntly, anyway, many foreign websites in China is prohibited, in addition to language barriers, the Chinese Internet may not need laborious innovation, as long as the imitation can be. However, the consequences of the cause is that Chinese companies cling to their own territory and do not think ahead.

Ancient cloud: "Dai Days of Rain, Beecher Pethan soil, preparation 牖 households." "This should be the most reflective word for Chinese internet companies to face Facebook's listing.

Learning Philosophy

As we all know, the product is behind the user experience, and the user experience, Facebook Zuckerberg and the Chinese Internet companies, for this point, obviously very different.

"It's more important to make the site interesting than to make it profitable." "This is Zuckerberg's unique philosophy of doing business. Such a statement has always been a resounding in Facebook's short history. Through Facebook's growth, we can see the full chain of Zuckerberg's thinking: doing the best, simplest products that allow users to share information in the most convenient way--the experience and growth of users is more important than profitability, and Facebook is a project that always needs to be perfected, Instead of a money-making machine.

And the Chinese enterprises, so that the site is interesting is the second, let the flow to enhance the big and strong is the most important. Although Chinese entrepreneurs are always high on the high end of our goal is to do a good job, but behind the pursuit of benefits seems to have never ceased. This has been a frequent outbreak of saliva warfare in the industry can be spied on one or two. As the world's most humane spirit of the ancient civilization, seems to always understand the "Doli Seikei" the truth.

In the last chapter of his biography, Jobs wrote: "The Edwinland of Polaroid has talked about the intersection of humanities and science." I like that intersection. There's a magic. There are a lot of people in innovation, but innovation is not the main difference in my career. Apple can resonate with people because there is a humanistic spirit in innovation.

If China's Internet companies can profoundly understand this, put low posture to listen to what users want, and slow down to see whether the blind expansion of the road is not to go, then China's internet companies from Facebook, the distance from the world, will not be far away.