Apple Pay Subversion mobile payment, how?

Ali carries a very high usage rate, the formation of a huge pool of money Alipay, Apple has the Apple Pay mode of mobile payment, Ali and Apple flirting let people have unlimited reverie.

But all the building blocks of the imagination have to start with the huge "energy" of the Apple Pay model.

Many people think that TouchID fingerprint identification, token token mapping credit card information, token token security transmission and restore mechanism, these brilliant, greatly enhance the mobile payment security of the new technology, is the Apple Pay model has a huge advantage of the reason. These are just means. The really important question: consumers get the convenience of paying on credit, credit card organizations, banks and merchants each receive a piece of the card fees, they have formed a closed-loop payment ecology, why would you accept a new member to break in?

Where cooperation, the foundation is necessarily the benefit. For consumers, Apple pay brings these:

Ultra High Security. The risk of cash is counterfeit money, the risk of card is stolen card, Apple pay is mobile payment, essentially is the credit card virtualization to the phone network payment, the main risk is the account embezzlement. Apple pay compared to the previous network payment scheme, the account authentication way from "account + password" into "token token + fingerprint", embezzlement is more difficult, security is higher. Before hackers can steal account information through phishing attacks, Apple pay retains fingerprint signatures and credit card information in hardware-encrypted form, stealing cloud data without any meaning. and cracked device to obtain account information from the current view is almost impossible (need TouchID fingerprint information and restore device storage token token information, one is ARM chip level encryption, one is NFC chip encryption +token network matching encryption). In combination, Apple pay is currently the most secure network payment solution.

More convenient to pay. Before Apple Pay, mobile phones were mobile internet and communication tools, credit cards were credit cards and you had to take both before going out. Now just a phone that integrates the credit card function, the IPhone, is obviously more convenient. Apple pay not only saves a few physical cards, avoid the risk of loss of credit cards and stolen brushes, the entire mobile payment process is quite fast: from the trouser pocket or bag to take out the phone, without opening a specific application directly near the POS, mobile phone will automatically pop-up payment interface, the finger on the home key to stay about 1 seconds, Payment is done. Compared to the credit card, flip out of the bag--swipe--Enter the password--signature, only fast and not slow, compared to other mobile line payments, such as ultrasound, two-dimensional code sweep code to pay faster.

But is it possible to change the already formed payment system simply by paying more security, more convenience, better experience, and a consumer benefit? I'm afraid it's not enough. Apple pay to break in, at least to ensure that each participant in the payment chain is "harmless", and touched the original profit distribution pattern, must return to a greater expected return. Apple's bargaining chip with the credit card organization, and the end-POS merchant, is a huge and premium iphone user, as well as a very low cost of Apple Pay mobile payment: The POS is inherently NFC-free, and the terminal merchant has no additional costs. Map credit card information, execute token token matching mechanism server, access to credit card network, and technical innovation related to the cost is not the key but the difficulty of the program, most of which have been done by Apple itself, banks and credit card organizations have not spent any effort.

Now understand why Apple's pay model has a huge advantage when it comes out: Apple Pay does not subvert the original payment chain, but instead tries to maintain its original form by adding a link (ie, apple) to strengthen the chain, Try to make every participant in the chain gain more than the original.

Of course, even so, the United States, such as chain pharmacies Rite Aid, retail pharmacy giant CVS, 110,000-line stores joined the retailer Merchant Customer Exchange (MCX) actively rejected the Apple Pay, they are in vain to develop an autonomous payment system, Exclusive mobile payment of market segments. It is unlikely that they will be able to independently build a secure and convenient payment system and reopen the rest of the payment chain. Once they fail, or gain less than they would accept the Apple Pay model, they will surely return to the negotiating table.

Instead of focusing on grabbing control and maximizing its earnings, Apple is more concerned with boosting the consumer's payment experience and the ability of other players in the chain to gain greater benefits, giving Apple Pay Cuikulaxiu. There is no reason to be open to Apple Pay, from consumers to businesses, credit card organizations and banks.

In contrast, the domestic internet companies to promote mobile payments, and "unconventional" using voice pay, two-dimensional code-sweep code and other technologies to establish "their own new standards", spend a huge sums of money to reshape a closed payment chain of interest to maximize their own interests, or better learn to learn Apple Pay mode. Technology almost does not matter, promote EMVCO new standards, will token verify that the server access payment network is also not necessary, the key is to learn to reduce costs to others, find ways to bring benefits to each other, you may squeeze into an outdated, curing, monopoly, or even decadent closed circle. Ma Yun before doing Taobao Alipay, let the government less tax, so that the bank absorption of deposits reduced, do not do it. The policy layer is not going to be around because you're just letting others see the risks. With this same, subversion "pay", step unrealistic, let the old forces to absorb their own, curve to save the nation is really feasible.