Apple TV has four things to do if it wants to beat its opponents

Tencent Digital News (compiled: Jin Yanmei) Apple TV in Apple's many products, seems to have been a dispensable "small hobby", at this year's Apple Watch conference, it also did not get hardware upgrades, just lower prices, it is disappointing.

But there is no denying that internet TV is a big trend in the whole TV industry, and Apple needs to face it more seriously. According to the Wall Street Journal, the new Apple TV will be unveiled at the WWDC 2015 conference in June, and will also incorporate the latest streaming media services, including live television. So what do you need to do if Apple wants to really focus on the Internet TV business and compete with Netflix, Sling TV and the menacing Sony PlayStation Vue?

I. Enriching channels and on-demand content

It was a good sign that Apple has announced a partnership with HBO to increase the content of Apple TV's program. In addition, Apple is actively engaged with ABC, CBS, ESPN, Disney and other content providers, perhaps in the new Apple TV release will have a verdict. The Wall Street Journal said Apple's goal was to surpass Sling TV by adding 25 live TV channels to Apple TV. However, there is a gap between the number of channels and the 50 to 85 channels of Sony PlayStation Vue. And for streaming media on demand, nature is linked to their itunes.

In any case, the channel and on-demand video content is the most crucial part of Internet TV, which is what Apple needs to keep trying to do.

Two. Open Mobile device compatibility

Apple TV has always been able to implement airplay projection operations with iOS and Mac devices, which is actually a limitation. Because Internet TV is a more common service, it is not really advisable to use platform restriction policies. If you are open to mobile device compatibility, you can gain a broader scope of development by providing connectivity compatibility for Android and Windows devices. After all, Apple TV's rivals support almost all mobile platforms.

Three. Easier to use

4 things Apple TV needs to do to beat its rivals
In terms of systems and software, Apple may need to further simplify the interface design of Apple TV, including making it easier to use intuitive home screens, comprehensive search capabilities, and so on, such as enabling Siri for voice navigation or search, and improving the overall user experience.

Four. Cheaper prices

Although the old Apple TV has lowered its price to $69 trillion (about 430 yuan), Apple still has to weigh the cost of its monthly service. According to the news, the future of Apple TV service will be 30 to 40 dollars between the monthly fee, this price is not very competitive.

At present, TiVo's service charge is 15 dollars/month, Sling TV is 20 U.S. dollars, is lower than the expected price of Apple, Sony's service charge, although it is 50 U.S. dollars, but because the channel content is very rich, still quite value. If Apple's service charge is too high, it will have a certain impact on development.