Cloud services: Multi-polarization market-oriented diversified innovation pattern

Cloud computing concept from entering China has been years, but until the last two years, through the calculation of resources to provide customers with the public cloud the most original form of cloud computing has become a real domestic cloud computing market, one of the hot topics. Although compared with the European and American countries, China's public cloud application market and service level are in the initial stage, but China's public cloud services in the existing market scale is far more than the traditional IT industry at the speed of growth. According to the data in the relevant research report of the Ministry of Industry, 2013 China's public cloud services market is expected to reach about 4.76 billion yuan, the growth rate is slower than 2012, but still reach 36%. This is a huge market that cannot be overlooked for any member of the IT ecosystem. However, the uniqueness of China's overall market environment, users ' it usage habits and national macro-policies has brought many characteristics of the public cloud service industry to the local public cloud market.

2014, the public cloud market will be more accelerated development. At the beginning of the year, the Ministry of Finance issued a government-related procurement from fixed asset procurement to service procurement, will be driven by the cloud services industry, one of the most important factors. Under the previous government procurement process and standard restrictions, the overall IT solution in the form of fixed assets procurement is the most important information mode of industry users, and cloud services are difficult to obtain large-scale development opportunities under this procurement process. After the government-related industries ' purchasing strategies are skewed to the service, the public cloud delivered in service form and the private cloud and hosted cloud model which provide services to users in the form of bot will drive the development of the whole cloud service industry.

The second is the rapid development of SME market. China has a large number of small and medium-sized enterprises, data show that SMEs accounted for 98% of the number of Chinese enterprises. And in the mobile Internet and other high innovative industries, a considerable part of the start-up type of small and medium enterprises user groups. These SME users are quite interested in the cloud computing model of high value and savings in initial construction costs.

In addition, China's large number of mobile users and the high penetration rate of smartphones will provide entrepreneurs with a lot of opportunities. Based on the public cloud, start-ups and small micro-enterprises can innovate applications, services and products in a low-cost, High-tech way, opening up new listing paths. As China's urbanization process and the development of intelligent urban development in all regions, relying on these urban information centers, as well as public services around the people's livelihood and industrial developments will be further accelerated development opportunities.

Over the past two years, international large public cloud services, such as IBM, Microsoft and AWS, have entered the Chinese market, taking root in the domestic market by achieving strategic alliances with local partners. In June 2013 and December, the world's leading two cloud service providers Microsoft and Amazon AWS successively announced to settle in the domestic market. Among them, Microsoft, through the cooperation with local operators in the way, by the local cloud services enterprise century interconnection operating Windows Azure platform, and to provide users with computing, storage, database, integration, network and other services, and support open source software. Amazon's public cloud operates at home in the form of a partnership with Broadband capital, signing memoranda with governments in Beijing and Ningxia, setting up data centers in Ningxia, and establishing operations centers in Beijing. IBM's cloud computing business wants to grow in the domestic market in a diversified way. In addition to working with domestic cloud services such as the capital online and WorldCom, IBM is also seeking to bring its mature cloud computing platform, including IaaS services, SoftLayer, and PAAs services bluemix--to the Chinese market in a suitable fashion later this year.

And the local cloud infrastructure solutions to provide manufacturers such as Huawei, ZTE, Shuguang and other enterprises, but also see the public cloud industry in the future tremendous development potential and development value, through the establishment of a dedicated cloud computing branch to their own mature cloud infrastructure solutions, choose to enter this market.

In the early stages of cloud computing, the construction of private cloud infrastructure and platform systems is considered by enterprise IT vendors and IT service providers as the most important segment of cloud computing, while the main players in the public cloud are the government departments that build cloud computing centers during the construction of intelligent cities, Relying on the data center for individuals and small and medium-sized enterprises to provide services to users of the three major telecommunications operators and ISPs, Alibaba, Baidu, Beijing-east, Shanda and other representative of the domestic mainstream Internet service providers, as well as relying on their original software business to the public cloud business to transform the traditional ISV.

And at home and abroad the mainstream It manufacturers try to enter the market and start exerting force, the entire cloud services industry in the past few years, the inherent pattern is like a stalemate in the chess game suddenly have a step down the hands of the general, followed by the invigorated.

It is also in the public cloud after the state of the drive, cloud service providers began to truly as the entire it supply chain of an independent group and gradually grow up, and then spawned a number of different kinds of it innovation and cooperative relations.

As a new ecological and business model of the whole IT industry, cloud services will not follow a single business model in the initial stage of exploration. As the cloud platform provided by the main public cloud service providers is constantly improving, the traditional application development ecosystem facing enterprise users will change.

If you only discuss the narrow sense of cloud services, that is, directly to compute resources, platform resources or application resources to provide users of the enterprise itself, then the current public cloud industry, the real practitioner type is relatively single, telecommunications operators and in the provinces of the branch, domestic and foreign major IT infrastructure manufacturers, And the large Internet service providers, which are engaged in different businesses, are still the mainstream of cloud service delivery, in which the relative base of cloud computing, such as infrastructure services, is the main business model.

But as more and more different types of enterprises join the cloud service system, the types of cloud services will become more and more diversified, thus driving the entire cloud services industry to multidimensional, three-dimensional rapid development phase, to bring more enterprise users into the embrace of cloud, to promote the further development of the industry.

It is precisely because of the diversity of cloud services business, "SP Computer products and circulation" in the selection of the best cloud service provider, but also as far as possible in different types of cloud services providers, including Internet service providers, With foreign it vendors to cooperate with the cloud service providers and independent business of cloud service providers and other types of enterprises to carry out a broader choice. So what types of businesses will get more opportunities in different forms of cloud computing?

In the early development of China's cloud services industry there are many obstacles to the cloud service provider's business further development factors. Due to their own capacity constraints, many service providers of platform technology and service level distance to provide high reliability of the cloud services there is a certain gap, and this is the enterprise users to transform IT business into cloud services is the biggest concern. The security issues surrounding cloud computing will be a key factor in determining whether the industry will develop smoothly, and the High Security cloud service, as well as the cloud form provides the user's security service, all will become the future cloud service industry development hot spot, in these areas the long enterprise may have the better development space.

Followed by those "Born in the Clouds", emerging IT service providers, which operate entirely around cloud services, have no traditional constraints on the business model, and they can invest in the emerging cloud services industry more quickly than traditional solutions to provide IT solutions to industry users, It also helps users achieve faster migration of IT systems.

In addition, those who are actively integrated into the cloud ecosystem will also have more opportunities to develop than the companies that carry out cloud business and "Go Solo". It is precisely because of the multidimensional and complex characteristics of cloud services industry that cooperation with different types of enterprises in the eco-circle will be an important factor for the success of service providers. In particular, Microsoft, IBM and other international mainstream cloud service providers in the Chinese market continued to force the premise, relying on the vendor platform to provide a richer customer service cloud services, will be the 2014 Cloud Program business development of an important direction.