Color TV manufacturers Hype cloud concept Bidding

After the internet TV and smart TV boom receded, Cloud television began to get hotter. At the advent of "51", domestic appliance enterprises have put cloud TV as the focus of promotion, and http://www.aliyun.com/zixun/aggregation/38078.html "> Foreign-funded enterprises have repeatedly stressed that their own smart TV has the function of cloud TV. Reporter found that many "stained cloud" TV market price than ordinary internet TV and smart TV more than the Thousand yuan, cloud concept has become a color TV enterprises profit-making tools.

Fuzzy concept of the consumer in the near-

Yesterday, the reporter in the store visit found that the domestic enterprises of color TV promoters are selling cloud TV to consumers. According to these promotional staff, with a cloud function of the TV can achieve unlimited content download, but also to develop cloud applications, cloud storage and other functions.

Since the beginning of 2011, China's color TV industry to announce the arrival of the cloud era. Haier, Skyworth, Hisense, TCL, Konka and other domestic brands have claimed to launch a revolutionary product cloud TV, Samsung, Sony, Sharp, Panasonic and other foreign brands did not follow suit. However, in recent months, the cloud of domestic enterprises or foreign brands for fear of backwardness, yesterday, a Sony television promotional staff told reporters that its brand of smart TV with all the features of domestic cloud TV, is actually a cloud TV.

Although Cloud TV has become the leading role in the market, consumers simply cannot distinguish between smart TV and cloud TV. According to a recent data released by the China Electronics Chamber of Commerce, 77% of consumers currently have vague notions about smart-TV and cloud-TV.

Factory Hype Cloud Concept Bidding

Perhaps it is the prospect of watching the nodded of cloud TV, companies take the opportunity to raise prices. Reporter in the market than found, Tcl a cloud TV price is more expensive than ordinary smart TV 800 yuan, but for the high price of cloud TV and general intelligent TV what difference, Tcl's promotional staff also said not too clear. In this respect, an unnamed industry personage pointed out, in fact, the two products are the same, but the cheap is the old product, in the manual does not have the cloud function, so there is no selling point. Now the smart TV products Chine into cloud TV can increase the price.

Consumer Electronics informatization Advancement Committee Secretary General Jian also pointed out that the difference between smart TV and cloud TV is only the focus of the manufacturer's propaganda, smart TV focus on the intelligent application of television, emphasis on front-end applications; Cloud TV focuses on background technology. The two are different and different, but they are not contradictory.

The head of a Japanese company said, "Since the name is different, there is no reason for companies to open the price gap, which is why we do not follow the domestic business speculation cloud concept."

Cloud concepts should not be overdrawn

Seeing cloud concept becomes the tool of profit for the color TV enterprise, how to standardize this market becomes the urgent matter, the industry personage generally thinks, promulgate clear industry norm is the key to solve the problem. "The relevant departments should introduce industry standards to indicate the difference and connection between Internet TV, intelligent TV and cloud TV, so that consumers can choose and effectively standardize the production behavior of enterprises." "China Electronics Chamber of Commerce Secretary General Lu Xianbo said.

In addition, industry insiders also generally believe that household appliances enterprises do not indulge in the cloud industry, the return of the display technology is the right path. Household Appliance analyst Liang asserts that throughout the hundred years the history of the development of the global color TV industry, the substantive technological revolution has only two times: from Black-and-white television to color TV, from color CRT TV to flat screen TV. Although the current industry trend is sluggish, but play the concept, never save the Chinese color TV industry. Only by actually developing the mainstream display technology, producing competitive new products, can we really attract consumers and save the industry crisis.

Commercial newspaper reporter Sun Congying

(Responsible editor: The good of the Legacy)