Microsoft Global Vice President Zhang: How Cloud computing changes the world

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A year ago, the cloud computing conference, the most talked about what is called cloud computing. After a year of development, cloud computing from the hazy, from the bud to the clear and mainstream. Cloud computing is forced out, computing more and more, more and more data, more and more dynamic, more and more real-time, more and more needs to be structured, light rely on some servers, PC client is not enough, so must go to cloud computing, so with the search, with E-commerce, with information cloud, cloud computing is the industry spawned.

PC toward PC

Ten years ago, a lot of people told me that technology was saturated. We look at the calculation, storage, flow, energy consumption, we can see that the past five years in technology has made great progress, and more exciting, more exciting in fact, in the next five years and ten years. IP traffic has entered the era of xbit, doubling every two years. What is even more striking is that every two years the storage will grow by twice times, that is to say, the data produced by mankind in the next two years is the sum of the 5,000 years of our human civilization.

Computational energy consumption is rising, and energy consumption has now become a problem for the entire computing and it world. Last year in the United States, data center energy consumption has accounted for 2% of the total energy consumption, more energy than the aviation industry, the good news is that the efficiency of computing energy is increasing. Because of the development of technology, industry demand, we are now entering a new era, it is very important that from the PC-centric to the Internet as the center, not to say that the PC does not exist, but the definition of the PC, the scope of change, increased. PC to PC, not only the desktop, mobile phones, cars, televisions, each sensor, can say that any place with electricity is a PC, there are calculations. Anywhere in the calculation of intelligence, there are intelligent places can be networked, people connected to people, objects and objects connected, so there is internet, there are things networking. The PC is not just computing, it is also communication, is control, is entertainment. In addition, the entire IT architecture has undergone major changes, from the earliest fully centralized to distributed, and now the Cloud + end. Cloud Cloud is very important, the end will not disappear, the end can become more and more diverse, some end may be very thin, some end may be relatively thick, all kinds of end will appear. Industrial model to Software + service mode.

Cloud computing = (data software + platform + infrastructure) x service

Cloud computing is also very simple, there are three levels, first of all to provide physical resources, computing, storage, data, of course, and network. The second is to provide a platform on which to develop new applications, provide new services, and have new solutions. This platform is like the operating system inside the PC, the operating system in the Internet and in the cloud. The third is the software as a service, which is not only software, but also the data as a service, also including information as a service, security as a service. I have a formula for cloud computing = (data software + platform + infrastructure) x service. This will lead to new resource optimization, new models and industrial division. Look at the early days of the mainframe, minicomputer, was completely vertical, a company to do hardware, chips, software, completely closed, vertical, to the PC era, into a horizontal, more sophisticated industrial division of labor. To the era of cloud computing, or cloud + end of the era, our industry towards the Matrix, division of labor becomes more professional, more subdivision, and there are more opportunities. So from the vertical to the level, and then toward the matrix. The most important thing about cloud is service, no service without application.

Opportunities brought by the cloud

What are the important opportunities for the cloud? Moving first must be a big industry, and it could be the best match for cloud computing from architecture to physics to service. An analyst who specializes in the Internet recently estimated that the Internet or mobile internet on the cloud is twice times more likely to develop than the desktop Internet. Personally, I think he underestimated the potential, and I think 5 times times and 10 times times are very likely.

The second is the media cloud, in particular, video, video information has now accounted for the entire Internet 80%, but also a large amount of the system requirements are very high, whether it is the delay, whether the quality, as well as the entire flow, so in the video, in the media, the cloud is also the best of a framework. The commercial cloud has also appeared, the information cloud, the search, the map already is the mainstream. The other two, one is medical, the other is the government.

80% of Microsoft's resources are invested in the cloud

In March, our CEO, Ballmer, made a very important speech titled "Five Dimensions of Cloud computing", on the one hand he published his views on industry trends, and on the other hand, it is important to promise the future direction of Microsoft's development. Over the past five years, we have gradually tilted our resources to cloud computing, and it is possible that 40%-50% of research and development is in the cloud. In the next five years, we will put 80% of the world's resources into the cloud, Microsoft has 50,000 people in the world to do research and development, that is, 40,000 people will be engaged in cloud computing research, development and products. It can be said that the future development of Microsoft all bets on cloud computing. He said five dimensions, I will sum up a little bit: 1, cloud computing created many opportunities, but brought great responsibility, privacy security issues. 2, the cloud computing key resources is the data, is the intelligence, is the structure, is not only oneself can learn, moreover may help you to study, helps you make the decision, therefore is from the massive data to the useful information, finally becomes a role support process. 3. Strengthen the interaction between people and people, and between people and the professional community, so there are more vertical characteristics of the cloud. 4, the cloud is not isolated, need more intelligent equipment, cloud also need to end, need a PC, need a mobile phone, need a car, also need electrical appliances, need to have sensors, there is a more natural, more human, more direct user interface. The internet of Things is actually the latest application, there is no object network, there is no end, it is not possible. 5, the relationship between the cloud and the server, the server is equal to the service, the cloud and the server is complementary to each other, so there will be an updated intelligent service architecture.

Microsoft platform has three features: 1, cloud + END, our cloud and end have very good coupling. 2, Software + services. 3, we can provide flexible choice. Microsoft is available at three levels of cloud computing: providing physical resources, providing platforms, operating systems above the cloud, providing Terminal Services, whether it's email, search, or business, all of our servers become a service. The cloud can be private, or it can be public, or it can be private + public, third party. Why do we emphasize software + services? For the industry, or for Microsoft, we can provide Terminal Services, but also can provide software for others to provide services, this and software as a service is very different.

My definition of Internet 3.0

At the time of the CPPCC meeting in March this year, my proposal was that China should develop and deploy a national cloud computing strategy early. I think cloud computing is the development trend of our entire IT industry, it is also the new generation of Internet, IoT and mobile interconnection engine and nerve center. We have been talking about the internet of things, in fact, I think things networking is the new application or the new stage of the Internet, see the development of the Internet from the early 1.0, 2.0, now into 3.0, without a clear definition, I personally define 3.0 three aspects, three new features: 1, Virtual and real world integration. The past is mainly virtual, now to integrate the physical world, in fact, is the internet of things. 2, more and more mobile, mobile interconnection. 3, need an engine, the central nervous system, is cloud computing as a platform. This is a natural stage of development. However, the development of the Internet of things need a lot of time, some companies listed as the Internet of things, immediately on the trading, may be a little faster, this is a very important industry, but need process, time and patience.